Pernod Ricard

Ki No Bi, which means ‘the beauty of the seasons’ in Japanese, was launched in 2016. Today, the ultra-premium Japanese gin, is gearing up to unveil a ground-breaking €25m carbon-neutral distillery. To commemorate the start of construction, Ki No Bi held a traditional Japanese ground-breaking ceremony, with a Shinto Shrine master blessing the ground for smooth construction and future prosperity. Set to open in autumn 2025, this state-of-the-art facility’s boiler will run entirely on renewable energy sources: wind, water, solar, and geothermal. The new distillery marks a significant step for Ki No Bi, demonstrating a strong commitment to sustainability and future growth. Ki No Bi’s farm-to-consumer philosophy and artisanal spirit remain at the heart of this exciting development.

Pernod Ricard’s bold responsible drinking campaign for Gen Z, DRINK MORE WATER made an impact when it was first launched – for the right and wrong reasons – with many not understanding it or challenging the concept all together. But what makes this seemingly ‘silly’ campaign effective? And why is prevention an important topic for organisations like Pernod Ricard? We spoke to Steven Edney BEM from Expression for Growth, experts in behaviour change within corporations, and julien levilain, CEO of BUZZMAN who created the campaign to get their insights. #Advertising #GenZ #ResponsibleConsumption #Prevention

With almost a decade of tenure behind her, Rachel Milligan, is leading the way for responsible drinking. This year, she worked alongside a team to launch Drink More Water a responsible consumption platform for young adults. Opting for a disruptive approach and bringing the Gen Z audience to the forefront of the alcohol industry, Rachel is raising awareness of the consequences of harmful drinking and reminding young people of the importance of water and hydration. #DrinkMoreWater

Less waste More circularity Fewer resources More innovation This is the #GenerationofChange Pernod Ricard and our brands are using circular principles to minimise the use of natural resource and extend their value. From secondary packaging to the bottle itself, the label and more. Here’s what Absolut Vodka, Beefeater Gin (The Absolut Group) Perrier Jouët (Martell Mumm Perrier-Jouët), Royal Salute (Chivas Brothers) have achieved so far.

It all started with a brushstroke. In 1985, Andy Warhol painted Absolut Warhol, which became the first Absolut Art advert and marked the beginning of Absolut’s involvement in the arts. For decades, a second Absolut Warhol painting had been rumoured to exist, but was unconfirmed until Absolut ‘blue’ was rediscovered at auction in 2020.      Nearly 40 years later, Absolut Vodka (The Absolut Group) is collaborating with the Andy Warhol Foundation for the Visual Arts to launch a limited-edition bottle inspired by the long-lost Absolut Blue painting, reaffirming its commitment to creativity.     #absolutvodka  #borntomix #absolut #andywarholfoundation 

At Pernod Ricard, we believe in the power of authenticity and want to ensure that every employee feels heard, valued, and safe. Over the past few months, we have taken significant steps to cultivate a more inclusive Workplace. In March, we introduced an inclusion self-assessment, and almost 3,000 colleagues worldwide have participated to become true allies. We deeply appreciate the contributions of our internal LGBT+ communities and their allies. Our Pride ERGs (Employee Resource Groups), including Pr-ide, Prism, Fluid, and True Colours, play a vital role in raising awareness, organising social events, and building our inclusive workplace culture. Celebrating everyone, not just this month but every month.

Last week marked our 12th Responsib’All Day, that special time each year when 20,000 colleagues worldwide unite to give back to local communities and advance our Sustainability & Responsibility roadmap — Good Times from a Good Place. For over a decade, Pernod Ricard has dedicated a day to supporting our local communities and environment. This year’s Responsib’All Day was all about circularity, how we design, make, and distribute our brands in the most sustainable way, minimising the resources we use and waste we create at every step of our value chain and beyond our business. Take a look at the incredible action taken by our teams worldwide who dedicated their time to minimising waste and preserving natural resources - from grain to glass! Using 5 key principles to optimise each stage of the Circular Making product lifecycle: 💡 Rethink ⬇️ Reduce 🔁 Reuse ♻️ Recycle 🫡 Respect

As a committed member of the International Alliance for Responsible Drinking (IARD) Alliance for Responsible Drinking), we are supporting a new Digital Statement of Intent. Signed by Google, Meta, Pinterest, Snap Inc., TikTok and X this is the first time six leading platforms joined together via IARD to improve the standards for responsible alcohol advertising on digital platforms worldwide. Together with our IARD partners, we are also supporting the UN's goals to address the harmful use of alcohol. This includes our commitment to enhancing online safeguarding to help ensure alcohol advertising online is directed only at adults who can legally purchase alcohol beverages.

Trailblazer of Drink More…Water, Géraldine Dichamp discusses her innovative approach to traditional health awareness campaigns. By challenging traditional norms, #DrinkMoreWater aims to reach Gen Z by emphasising the importance of responsible drinking. Geraldine also highlights the power of partnerships is evolving the Drink More Water ecosystem for the future.

Uber Bubbles is the first ever Champagne tour bookable from your phone! In partnership with Maison Mumm, Perrier-Jouet (Martell Mumm Perrier-Jouët), Uber Bubbles offers its passengers a round trip from Paris to the heart of the stunning Champagne region, all from the comfort of a luxury vehicle. "We are very excited to introduce Uber users to our champagne houses via Uber Bubbles. It’s a perfect opportunity for travelers to enjoy a sparkling experience by discovering our magnificent cuvées, exceptional gastronomy, and exceptional domaines, both in Epernay with the Perrier-Jouët House and in Reims with the G.H. Mumm House," comments François-Xavier Morizot, Vice President of Champagne for G.H. Mumm and Perrier-Jouët. Reservations directly through the Uber app.