Ipsos

We all know AI can generate ideas💡 But how can you make sure they are successful?  At Ipsos, we don't just generate ideas with AI — we ensure they're set up for in-market success.   Our unique approach to AI-powered innovation combines:  ◾ Fresh consumer data to train AI models  ◾ Prompts with decades of innovation expertise ◾ Vast innovation databases to fine-tune AI model The result? The rapid generation of winning ideas, concepts, and packages, instantly geared towards consumer trial. Connecting with your consumers starts by innovating with them.  Explore InnoExplorer AI, Ipsos' generative AI solution for innovation: https://lnkd.in/ewhsBVki #IpsosHiAi #Innovation #AI #InnoExplorerAI 

Want to work out what’s going on in the world of work, and what you can do about it?    Join our Ipsos EX LinkedIn Live, where we’ll be discussing three key workforce trends that are keeping your CEO up at night.   ◾ What to do when your employees lose confidence in your future strategy and rush for the exit?   ◾ What makes employees burn out at work? And how can you stop it?   ◾ Why is your approach to launching AI in your company failing? How can you turn that around?   We’ll be decoding data from Ipsos’ latest Global Trends study, and learning how human motivation impacts employee behaviour.   Host:  James Tarbit: CEO of Ipsos’ International EX Practice. Speakers: Emmajane Varley: NED and Chair of the People Committee at the Forward Institute. Jennifer Bender: Ipsos' Global Head of Trends and Foresight.   You’ll get actionable insights on how to ensure you can continue to meet the changing needs of your employees in an increasingly complex world.   Save the date, and look forward to seeing you there!   13th November 2024 ⏰ 16:00 CET

🚀 [Ipsos Global Trends | One Week, One Trend] 🚀 Splintered Societies: Rising attention on our divisions The world is changing, and so are its societies. The latest Ipsos Global Trends report reveals a key trend: Splintered Societies. This is not just about political divides; it reflects growing anxieties about wealth inequality and the increasingly fractious nature of public discourse. A high percentage (76%) of respondents agree that conflict is increasing between people with different values. This is not limited to public debate; it is seeping into personal lives, with nearly half (46%) reporting strong differences of opinion within their own families. This suggests societal fragmentation is impacting even the most intimate relationships. The Splintered Societies trend presents both a challenge and an opportunity for businesses. By understanding the underlying anxieties and taking proactive steps to address them, brands can build stronger relationships with consumers and contribute to a more unified future. Dive deeper into this major trend and learn how to harness its potential by watching this video and exploring the Ipsos Global Trends full report: https://lnkd.in/gP_M2uxU 💬 Luis Arturo Giraldo from Ipsos Strategy3 in Colombia shares his thoughts about decades of polarization in Latin America. How do you think brands can help mitigate societal tensions? Share your insights in the comments below!

Thanks RTL AdAlliance for highlighting the work of our experts Aurelie Jacquemin, Lindsay Franke and Jill Urlage! At Ipsos, we are convinced that advertising can be a powerful tool for promoting female equality. By challenging traditional stereotypes and pushing for more accurate representations, brands can drive societal change, brand success, and business growth. Supporting data: Research conducted by Ipsos on thousands of ads across countries shows that brands that succeed in this area can drive a 20% increase in purchase interest and a 35% increase in stronger brand relationships. Read our insightful article on RTLAdAlliance 2024-TV Key Facts to discover more: https://lnkd.in/e8TZSR5Y #GenderEquality #MarketResearch

Despite a rapidly ageing world, only 8% of ads feature older people. It is time for businesses to pivot and recognize the immense potential of an aging world. As outlined in the latest Ipsos Views 'Golden Years, Golden Opportunities', the world is ageing, and by 2050, one in every five people will be 60 or older. Ignoring this demographic could mean missing out on a significant growth opportunity. Indeed, despite perceptions, older adults are responsible for a substantial share of consumer spending worldwide. Segmenting them based on their unique profiles and desires can lead businesses to more effective engagement and growth. 🔗 Read to learn more: https://lnkd.in/eCX_yigm What are your thoughts on how brands can better connect with the older adult demographic?  Share them in the comments below!

📣We are thrilled that Ipsos has been ranked on the Forbes World’s Best Companies for Women 2024 list by Statista! This recognition reflects Ipsos’s ongoing commitment to creating an inclusive, empowering environment for women across the globe. Find out more: https://lnkd.in/emP8b9JE #ProudToBeIpsos 

🚀 [Ipsos Global Trends | One Week, One Trend] 🚀 Technowonder: We live in wonder of what technology can do, but we worry that it’s gone too far The Technowonder trend, highlighted in the Ipsos Global Trends report, represents the dual nature of technology in our lives today. On one hand, it offers unparalleled opportunities for problem-solving and connectivity, with 71% of people agreeing that modern technology is essential for overcoming future challenges. On the other hand, it brings significant apprehensions, as 78% of people agree it is inevitable that we will all lose some privacy in the future because of what new technology can do. This trend encapsulates the excitement and anxiety surrounding technological advancements, highlighting the need for a balanced approach to integrating technology into society. Technowonder presents a unique opportunity for businesses and brands to bridge the gap between technological innovation and consumer trust. How can companies build stronger relationships with consumers who are eager for the benefits of technology but cautious of its risks? Dive deeper into this major trend and learn how to navigate the digital landscape responsibly and effectively focusing on transparency, data privacy, and ethical use of technology, by watching this video and exploring the Ipsos Global Trends full report: https://lnkd.in/gP_M2uxU 💬 Mac Mabidilala from Ipsos in South Africa shares his views on this trend. What are your thoughts on how organizations can address the challenges of Technowonder? Share your insights in the comments below!

Stay ahead of the curve: Mental health, AI, infrastructure, electric vehicles, emerging risks … Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world. 🔎Click here to find out more: https://lnkd.in/gvQhpq46 #IpsosUpdate #MentalHealth #AI #infrastructure 

Trust in Social Media Influencers: A Generational Divide 📊 In the digital age, social media influencers command increasing attention, but trust remains elusive. The 2024 Ipsos Global Trustworthiness Index reveals that only 15% of people say they find influencers trustworthy. Gen Z leads in trust at 20%, while Baby Boomers are the least trusting at just 9%. How critical is trust when it comes to influence? Explore the full report for more insights: https://lnkd.in/eb4wKUnr 💡Share your thoughts in the comments below! #GenerationalTrends #TrustInInfluence #SocialMediaTrust  

🚀 [Ipsos Global Trends | One Week, One Trend] 🚀 Retreat to Old Systems: The comfort of old structures has mass appeal in the face of an uncertain future. Is nostalgia marketing enough? The world is changing faster than ever, and many people feel a sense of unease. Our latest Ipsos Global Trends report reveals that 56% of people globally wish their country was the way it used to be – a significant jump from 47% in 2013. This "Retreat to Old Systems" trend reflects a yearning for simpler times and a perceived stability of the past. As societal complexities grow, many are nostalgically drawn to the perceived simplicity and security of past structures. However, the "good old days" weren't good for everyone and brands must carefully navigate this sentiment while embracing contemporary opportunities. Dive deeper into this fascinating trend and learn how to harness this critical tension between traditional values and modern advancements by watching this video and exploring the Ipsos Global Trends full report: https://lnkd.in/eDVbnY7V 💬 Giulia Bertini from Ipsos in Italy shares her views on this trend. What are your thoughts on this nostalgia flavour in today's world? Share your insights in the comments below!