Ekimetrics

📣We’re proud to share that the 2024 Conference on Empirical Methods in Natural Language Processing (EMNLP) has accepted our scientific paper “Self-AMPLIFY: Improving Small Language Models with Self Post Hoc Explanations.” The accepted paper was written by Milan Bhan, PhD student and Domain Specialist at Ekimetrics, Nicolas Chesneau, Head of Innovation at Ekimetrics, Jean-Noël Vittaut, and Marie-Jeanne Lesot, both from LIP6 - Laboratoire d'informatique at Sorbonne Université.. The paper introduces Self-AMPLIFY, our three-step method to improve Small Language Models’ performance by automatically generating rationales from post hoc explanation methods. From November 12 to 16, Milan will be in Florida to present his paper at EMNLP 2024, a leading conference in natural language processing (NLP) and artificial intelligence. EMNLP 2024 accepting our paper for presentation highlights our expertise in NLP, specifically in GenAI, thanks to our research applied to business and our talents, who help us to make significant scientific advances. Want to learn more about our paper and EMNLP 2024? Click the link in the comments 👇 #EMNLP2024 #GenAI 

Want to know how Sky made unified marketing measurement a reality? Then this is the webinar for you! 26th November 2pm GMT. Register now 👇 Matt Andrew

Ekimetrics research shows that over 50% of media impact is felt +4 months after investment. Our MMM meta analysis of YouTube, TV and Social advertising across categories and countries revealed the importance of the long tail from month 5 to 24.    Brands that are brave enough to stop chasing only the short term emerge as the winners with higher overall impact from their media spend. Our role is to keep uncovering the effects that make up ROI in the long and short term to help brands prove the total value of their investments.   Thank you to WARC and Google for featuring our work in their latest report 'Beyond the Horizon: the holistic path to measuring media investments', it's great to see practical advice on best practice in MMM 👏

We are thrilled to announce our cohort of new joiners over the last quarter! 🌠 As we continue our rapid growth, these talented individuals will be diving into our dynamic projects across Marketing Analytics, Data Science & AI, and Sustainability. They will also play a key role in advancing our innovative, cutting-edge data and AI platforms. Additionally, our new Enablers will be supporting our operations and driving our company’s growth. We are also excited to welcome back our returning interns, who have shown exceptional promise and dedication. Furthermore, we are pleased to highlight several mobility transfers within our organization, showcasing our commitment to career development and internal growth. Let’s give a warm welcome to all our new Eki members! We are always proud to welcome new people, diversify our talent, and promote the continuous growth of our team. Do you want to join a Great Place To Work®, top French Tech 120 company? Check out our job openings 👉 https://lnkd.in/eMuZDJMW Great Place To Work® France | Great Place To Work US | Great Place To Work UK | HR Asia Awards (Best Companies to Work For in Asia) #WeAreEki #NewJoiners #BestPlaceToWork

One key strength drives our global expertise: our team’s scientific innovation and expertise, applying research to real-world business challenges! 🌍 We were honored to participate in the 11th IEEE International Conference on Data Science and Advanced Analytics (DSAA) earlier this month in San Diego, California. Duong Nguyen, Domain Specialist at Ekimetrics, presented his scientific paper, "Magazine Supply Optimization: A Case Study," to an audience of experts and scientists. Co-authored with a talented team from Ekimetrics—Ana Ulianovici, Sami Achour, Soline Aubry, PhD, and Nicolas Chesneau— this paper introduces AthenIA, our innovative solution to optimize magazine supply across more than 20,000 points of sale in France. Presenting this work at such a prestigious conference is a testament to our operational excellence and reinforces our leadership in data science for sustainable transformation. We’re committed to developing impactful solutions that address real-world business challenges and deliver large-scale results for our clients. 🌠 Following the conference, Duong authored an article that simplifies and popularizes the scientific findings. To read it, click the link in the comments. 👇 #DSAA24

4 steps to successfully scale GenAI implementation 🪜 At Ekimetrics, we go beyond just having the best large language models (LLMs). We provide cutting-edge tech assets combined with deep business insights to ensure hyper-precision, scalability, and efficiency in deployment and industrialization. 💡 Guiding principles: ● Aim for design standards that ensure GenAI solutions are both repeatable and transparent. ● From the start, your roadmap should define a clear path from MVP to industrialization.  ● Achieving scale may require multiple steps, but it’s worthwhile as true transformation only comes with scalable solutions that ensure exceptional efficiency. Start generating business impact with GenAI thanks to our dedicated white paper. Find the link in the comments 👇 #GenAI #Scalability

In today’s fast-changing market, consumer brands need to be agile to maintain a competitive edge 📈 Our new whitepaper, “Winning Marketing Strategies for Consumer Brands: Benchmarking Metrics That Matter,” offers a deep dive into the omnichannel landscape, regional market dynamics, and the latest marketing trends, uncovering insights to elevate your marketing strategies.   📹 Check out the video featuring our Marketing Measurement experts Ryan Hyong Uk Kim, William J. Ferrell II, Olivier Kuziner, and Zoe Cheng, as they share 5 parting thoughts to consider for your brand and marketing strategy to stay ahead of the curve.   📥 To learn more, download our whitepaper now: https://lnkd.in/eTd7tbMx    #EkimetricsAPAC #APACInsights #MarketingTrends #MMM #ConsumerGoods

Did you catch our latest podcast: Haleon x Ekimetrics: a journey to global marketing effectiveness serving 1000+ marketers? Tune in to hear how Haleon (formerly GSK Healthcare) has undergone a major Marketing Mix Modelling transformation to scale marketing effectiveness and deliver an always-on, self-serve capability for over 1000 marketers globally. 💡 With John O'Connor, Marketing Effectiveness Analytics Director at Haleon and host Matt Andrew, UK GM and Partner at Ekimetrics offering tips from their four-year journey. 🎧 Apple: Haleon x Ekimetrics: https://lnkd.in/dnphVHZT 🎙️ Spotify: Haleon x Ekimetrics: https://lnkd.in/e_jeTqyi 📺 YouTube: Haleon x Ekimetrics: https://lnkd.in/d7v72gQ8 Or search for Ekimetrics on your favourite podcast provider. #MarketingEffectiveness #AnalyticsAtScale #MarketingAnalytics 

🌟 Emerging Marketing Trends in APAC Curious about the future of the consumer goods industry in this dynamic world? Our whitepaper “Winning Marketing Strategies for Consumer Brands: Benchmarking Metrics That Matter” explores key emerging trends shaping the APAC region and helps you lead the curve. Swipe and discover how innovation and growth are reshaping the industry. Embrace technology, sustainability, and consumer engagement to stay ahead. 📥 Download our paper now: https://lnkd.in/eTd7tbMx Olivier Kuziner | Zoe Cheng | William J. Ferrell II | Ryan Hyong Uk Kim | Yishan Feng | Marco Seto | Jack Chow #APACInsights #MarketingTrends #MMM #ConsumerGoods

Tired of fragmented data sources and unclear performance drivers in your Marketing Mix Modeling? We get it! 👋 OneVision, our Marketing Mix Modeling platform, brings all your essential data sources (media and beyond media) together in one place. This unified approach offers a truly holistic view of your performance, helping you make faster, smarter decisions. Adopt OneVision 👉 https://lnkd.in/efUzpedv #MMMLeader #ThatsWhy #OneVision #MarketingMixModeling #MMM #PerformanceDriven