CARRÉ BASSET

Beauty retail spaces are no longer just stores, they've became the new destinations for health! Beauty is now about embracing a holistic lifestyle where feeling good is just as important as looking good. Three key take-aways to build a strong relationship and anchor in the long-term wellness journey: 👉 Leveraging science-backed experience: transform your products into interactive, hyper-transparent discoveries. Imagine a museum-like theatre where expert-led workshops, data-driven demos, and immersive exhibits bring your brand story to life. 👉 Creating sensory sanctuaries where consumers can live and breathe your brand. Envision an immersive oasis where storytelling meets gaming, and feeling good is the ultimate reward. 👉 Make the most of moments: turn your store into a welcoming third space where services nurture and rejuvenate. A haven from the hustle and bustle, where consumers can pause, unwind, and connect with your brand on a deeper level. 🚀 Making sense of consumers has never been so crucial. Let’s discuss how to make it concrete! Hamza Lahrichi - Strategic planner & trendforcaster #retail #beauty #retailperspective #lifestyle

The recent Olympic Games have rekindled the pioneering spirit that once defined this global event. But beyond the physical feats, what truly defines Sport? What is Sport, if not an endeavor that gains meaning through personal and collective challenges and therefore, being part of our contemporary culture? 👉 Sport isn’t just a game—it’s a living, breathing art form. Like any great art, it creates a vibrant, ever-evolving tapestry of aesthetics. It’s a dynamic force that bridges the past, present, and future, reshaping cultural capital in innovative and impactful ways. 👉 Sport mirrors our triumphs. It transforms in a lasting way our urban landscapes into new arenas of escape and inspiration. Whether it’s the subway, retail spaces, or urban design, sport is always in. Modern venues integrate its values as an essential component. Solidarity and sorority values help create community hubs, where people unite and rally around shared goals, and relief through performance amidst the chaos of daily life. 👉 Sport is innovation. From crafting sustainable Olympic cauldrons to fostering inclusivity and leveraging AI to celebrate athletic mythos, sport pushes boundaries and embraces new challenges. It fuels forward-thinking visions and drives us to continually redefine what’s possible. Sport is now part of our modern culture. That’s why, considering the volatile world the consumer faces, as a brand, sports values are important to consider. From honoring everyday heroes to supporting daily relief, it should be integrated daily to make sense of the era. 🚀 Let's discuss how sports values resonate over time and how they can help build consumer experiences that make sense. #2024Olympics #Sport #Innovation #Culture #UrbanDesign #Sustainability  Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 Nike OMEGA SA Jeanne Friot Samsung Electronics

Discover the scenographic olfactory experience Mind Nose + Matter™, designed by our retail and retailtainment experts, for dsm-firmenich Perfumery & Ingredients. This project aims to create an unforgettable experience. This global fine fragrance experience is currently being deployed at the brand's headquarters in Geneva and Shanghai, with additional launches planned worldwide. At CARRÉ BASSET, we create immersive retail experiences that resonate deeply with the brand's essence, transforming each visit into a sensory journey. Special thanks to our team Sandrine Amice, Hugo Galli, Alice Jourdain, Alexandre JANELA, Claire CHEVALLIER & Gaël MARTINEAU #BrandExperience #Retailtainment #Retaildesign #Carrebasset #Fragrance

Discover the scenographic olfactory experience Mind Nose + Matter™, designed by our retail and retailtainment experts, in collaboration with dsm-firmenich Perfumery & Ingredients. This global fine fragrance experience is currently being deployed in Geneva and Shanghai, with additional launches planned worldwide. #MindNoseMatter2024 #RetailExperience #Retailtainment #FineFragrance

Journal du Luxe highlights our work on the global brand experience created for the shoe brand Melissa (Grendene S/A). Discover the #MelissaFrizzante pop-up in Paris, during the Olympic games (Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024). Read more : https://shorturl.at/27wVe #retaildesign #brandexperience #visualidentity #branding

Exclusive Interview with Paulo Pedo CEO of Melissa, and our retail team, Margot Burgain & Alice Jourdain. Discover how CARRÉ BASSET craft a sensory and immersive universe that elevates the consumer experience and perfectly aligns with Melissa's brand DNA. Discover the full version on YouTube : https://shorturl.at/Zc9Lu Special thanks to our retail, branding and strategic's teams and all our partners Isospace, HEUREUX LES CURIEUX, Buttter, Kristine B. Correa da Silva. #retailexperience #retaildesign #brandactivation #melissafrizzante

After Milan, we also designed the new #MelissaFrizzante pop-up (Grendene S/A) in Paris, showcasing our global expertises in creating unique brand experiences. Thanks to our team of experts, we create immersive retail experiences that perfectly align with the brand's DNA, transforming each visit into a truly sensory journey. Discover the Melissa Frizzante pop-up this summer, at 23 rue du Pont aux Choux, 75003 Paris. Special thanks to our retail, branding and strategic's teams Margot Burgain, Alice Jourdain, Claire CHEVALLIER, Alexandre JANELA, Anouk MANIERE, Sarah Jegourel, Melika Daabak and all our partners Isospace, HEUREUX LES CURIEUX, Buttter, Kristine B. Correa da Silva, Paulo Pedo. #brandexperience #retailexperience #brandactivation #retaildesign

Celebrating 60 years of Diptyque Paris with Le Grand Tour, a tribute to their curious and cosmopolitan spirit. We are thrilled to have designed the graphic identity and packaging for this grand anniversary. Le Grand Tour is more than an olfactory journey; it embodies Diptyque's adventurous essence. Our packaging team drew inspiration from cities worldwide, creating evocative illustrations that adorn the packaging like stamps in a travel diary. Let's connect with Pauline Meslier, our Head of Packaging department to explore creative processes and discover more about innovative designs. DA Davy Khau ; Picture_Paul Lepreux #packaging #visualidentity #diptyque #carrebasset

We are proud to support our talents and provide them with platforms to express themselves and shine. We value our team's creativity and innovation through initiatives like our bi-monthly CB Stand-Up.

Discover the #Nespresso Paper Box, designed as part of an influencer strategy, an initiative aimed at promoting sustainable choices in line with the release of the new paper capsule Nestlé Nespresso SA. We have created a sensory journey around coffee using recycled, recyclable, and compostable materials, including mycelium. This eco-design approach reflects our commitment to pushing the boundaries of sustainability and fostering responsible sourcing. We integrate CSR practices at every stage, from sourcing to manufacturing. Let's collaborate to make a positive impact together through eco-design! (Team work: Pauline Meslier, Samy Mantegazza, Ariane Schaumann & Hamza Lahrichi) #EcoDesign #CustomerExperience #Sustainability #Carrébasset