Focus Canada Mexico 2024

Welcome to the Focus Canada Mexico website.

Focus Canada Mexico connects the Canadian tourism industry with Mexican tourism professionals and media to share the latest trends in both Canadian and Mexican travel and explore business opportunities through B2B meetings. Following the announcement of the new partial visa by the Government of Canada, it is essential to strengthen business relationships and continue collaborating to maintain and increase the interest of Mexican travelers in exploring Canada.

The in-person event will take place over 3 days in Mexico City. The first 2 days will be dedicated to trade meetings. On the second day training for travel agents by PTMOs and a networking cocktail reception for all participants will also be held. The third day will be dedicated for media meetings.

Format

For the trade portion of the event, Canadian partners will be sited in groups to have 25-minute meetings with Mexican buyers and discuss both the situation in the Mexican market and the supply of Canadian Tourism products that can be promoted or created to meet demand. Each PTMO will have the opportunity to sit together with the DMOs and suppliers from their region.. RTOs and transportation will sit individually.

For the media portion of the event, Canadian destination representatives (PTMOs, DMOs and transportation) will have individual 15-minute meetings with Mexican media, presenting the latest from Canada and exploring potential opportunities for editorial collaboration.

It will be PTMOs responsibility to curate the Canadian partners (DMOs and suppliers) that will be invited from their regions to the event and then send the list of selected partners to DC, explaining which organizations will be sited in table 1 and which on table 2. Available spots per PTMO:

  • Tables for the Provinces and Territories to sit with the DMOs and suppliers from their region:
  • Alberta, British Columbia, Ontario and Quebec: Up to 10 organizations to be divided in 2 tables (5 organizations per table).
  • Other provinces and territories: Up to 6 organizations to be sited in 1 or 2 tables (as preferred by the PTMO. It is important to consider that each table will have 25 minutes to meet with Mexican buyers).

It will be DC’s responsibility to curate the Canadian partners from RTOs and transportation that will be invited to the event. Available spots:

  • 4 tables for RTOs (one organization per table).
  • 3 tables for transportation (one organization per table).

TOURISM INDUSTRY

Dates: September 10 – 11, 2024.

MEDIA

Date: September 12, 2024.

Venue

Ritz Carlton Hotel.
Av. Paseo de la Reforma #509, Cuauhtemoc, 06500, Mexico City.

Canadian Sellers

The Canadian sellers registration has a fee, and the participation is exclusively by invitation:

  • Registration fee for PTMOS, DMOs and Transportation
    Main delegate: $2,500 CAD.
  • Canadian suppliers and receptives (no media day)
    Main delegate: $1,500 CAD.
  • Additional delegates will be $1,250 CAD/person.

Photo
Galleries

Feeling nostalgic or wondering what you may have missed? Check out photos from past events.

View gallery