Avaus

Most B2B marketers are suboptimally using the purchase data or engage data of their customer base to segment and make marketing and sales decisions more granularly. If you want to hear from an advanced B2B marketing organization, check out how Jaime López at Aiven and his team have been using customer data to cluster customers, and make more personalized customer journeys – moving customers toward the intended target state of active and paying customers! 👉 Watch the full session to learn more: https://lnkd.in/djUXEd84 💡✨ #machinelearning #AIinmarketing #b2bsaas #avausexperttalks

Are you curious about what makes a loyalty program truly effective? 📢 Read these insightful steps to enhance your customer loyalty strategy, including 7 low-hanging fruits that will help you take the next step in your loyalty journey. The blog covers essential elements like personalization, utilizing data effectively, and ensuring your program aligns with your overall marketing efforts. Read the blog: https://lnkd.in/dYQpgGKW 💡 💻 ⛱ #customerloyalty #marketingstrategy #customerretention #datadrivenloyalty

Are you in marketing or sales and wish to optimize your data strategy? Want to know how you can centralize your customer data with the Avaus Profile Component? 📊 ✨ Join Mikael Montonen, our competence lead for data and analytics in Finland, as he walks you through the process of centralizing customer data using our developed Profile Component. Learn how to standardize customer profiles, integrate data seamlessly across various platforms, and utilize flexible schemas for efficient data management. See a live demonstration of data collection and querying in Google Cloud's BigQuery and understand the importance of detaching from vendor lock-ins. Watch the demo below, also available on our YouTube. 🎥 #customerdata #avauscomponent #profilecomponent #datastrategy #marketingstrategy

We're pleased to have partnered with Atlas Copco Industrial Technique to speed up their use of Generative AI to create value. In a six-week proof-of-concept, we tested AI solutions like virtual assistants and speech-to-text, laying the groundwork for future AI initiatives. "To be more effective with the resources that we have, we need to be part of the change that is coming with AI." – Nicklas Tibblin, VP Business Development at Atlas Copco. 💡 ✨ #AI #GenerativeAI #businessefficiency #digitaltransformation #AIinbusiness

Imagine cutting content creation time by 70%. Sounds dreamy? Well, Telia made it a reality. Hanna Kollberg’s insights from their content automation pilot showcase the powerful impact of integrating automation into your content strategy. Find out how you can replicate Telia’s success and transform your content creation process. 👉 Check out the full discussion here: https://lnkd.in/djUXEd84 ✨ #contentautomation #datadriven #digitalmarketing #personalization #avausexperttalks

Save the date for September (and sign up already)👇 • Is it challenging to know what segmentation strategies to use and how? • Do you know what segments you could create from your current data? • Is your current segmentation strategy failing to deliver the expected ROI? Join us for this webinar on September 5th where we will guide you on how to solve these challenges and improve your B2B sales through effective segmentation strategies. Sign up: https://lnkd.in/dtba5tpv 💡 ✨ #B2Bmarketing #B2BSales #segmentationstrategies #customersegmentation #digitalmarketing

It's been a challenging first half of the year for many companies. Meanwhile, we have worked hard to keep delivering value for our clients in times like these when budgets are tight and results are needed. But every storm will pass, and we're excited about what autumn will bring. Before you move into summer for recharging and adventures: here's a save-the-date for September! 🍁 📅 Mark your calendars for: • September 5th: Webinar on B2B segmentation strategies to improve your sales performance • September 12th: B2B Roundtable Lunch in Helsinki (selected invites) Register already at avaus.com/events ✨ Have a lovely summer! 🌺

XXL partnered with Avaus to support its ambition of becoming data-driven and more personalized! ☝ Scroll through to see how we helped them. 💚 #datadriven #datadrivennarketing #personalization

When traditional partners fall short, it's time for a change. Coop Norge did just that by helping to create a new breed of advertising agency designed for the data-driven era. Hear Christian Tofte Skaarud's story on how this bold move is setting new standards for marketing success. Are you ready to challenge the status quo? 👉 Explore the full breakout session here: https://lnkd.in/djUXEd84 💡✨ #avausexperttalks #contentautomation #datadriven #marketing #retail

"A customer data platform (CDP) is a marketing system that unifies a company’s customer data from marketing and other channels to enable customer modelling, and optimise the timing and targeting of messages and offers.” – Gartner Customer data is the air of your business’s lungs. Owning your customer data systems allows you to understand your customers better than your competitors and take action on that information faster. Here’s why you should start building it now. And if you want to go into the details, read the blog linked in the comments.👇 #cdp #customerdata #customerdataplatform #datadrivenmarketing