TV Ryan Reynolds taps Fyre Festival's Andy King to sell gin By Nick Romano Nick Romano Nick is an entertainment journalist based in New York, NY. If you like pugs and the occasional blurry photo of an action figure, follow him on Twitter @NickARomano. EW's editorial guidelines Published on June 5, 2019 12:57PM EDT “Can you ever really go too far for your company?” Ryan Reynolds has a new marketing strategy for his Aviation Gin label, and he’s using Fyre Festival documentary standout Andy King to help pull it off. King, as anyone who watched Netflix’s Fyre: The Greatest Party That Never Happened knows, was a mentor of the doomed music festival’s co-founder Billy McFarlane and he described in the documentary how he was “fully prepared” to perform oral sex on a Bahamian customs official in order to get the trucks of water they needed into the country. Following his overnight viral stardom with the premiere of the film, King now makes a cameo in Reynolds’ new gin ad. “How far would you go for your company? It’s a question I ask myself every day,” Reynolds says, and it gets more suggestive from there. “When Aviation recently suggested making a signature bottle, I committed to blowing every single bottle personally… and then engraving them by hand,” the Deadpool actor adds. As King says, “He gets it.” Related content: Parks and Recreation‘s ‘Jerry’ takes one for the team in Fyre Festival spoof at Spirit Awards Netflix’s Fyre documentary trailer goes behind ‘the most insane festival in the world’ Seth Rogen teases Fyre Festival-esque movie with The Lonely Island