Movies Watch Tiffany Haddish in her Groupon Super Bowl commercial By Maureen Lee Lenker Maureen Lee Lenker Maureen Lee Lenker is a senior writer at Entertainment Weekly with over seven years of experience in the entertainment industry. An award-winning journalist, she's written for Turner Classic Movies, Ms. Magazine, The Hollywood Reporter, and more. She's worked at EW for six years covering film, TV, theater, music, and books. The author of EW's quarterly romance review column, "Hot Stuff," Maureen holds Master's degrees from both the University of Southern California and the University of Oxford. Her debut novel, It Happened One Fight, is now available. Follow her for all things related to classic Hollywood, musicals, the romance genre, and Bruce Springsteen. EW's editorial guidelines Published on January 26, 2018 01:53PM EST Can’t get enough of Tiffany Haddish? The hilarious comedian who broke out last summer with her outrageous turn in Girls Trip is coming to the Super Bowl. Haddish brings her signature humor (and laugh) to a Groupon Super Bowl ad that’s all about supporting your local businesses. The 30-second spot is set to air during the fourth quarter of the game on Feb. 4, which reportedly cost more than $5 million according to AdWeek. The actress-comedian is the new spokesperson for Groupon, a gig she earned via her own enthusiasm for the brand. During the Girls Trip press tour, Haddish told EW about her love for Groupon and how she used the company’s deals to plan activities for the entire cast in New Orleans, even taking Jada Pinkett Smith and husband Will on a Groupon swamp tour. Haddish later told the same story on Jimmy Kimmel Live!, a clip that went viral and brought her to the attention of the brand, earning her a coveted Super Bowl spot. Watch the ad above.