Katy Perry's latest 'Roar' teaser lays her old image to rest -- WATCH

In an epic new teaser—at 24 seconds, it’s four times the length of a Vine—for her album, Prism (out Oct. 22), Katy Perry attends the burial of her old spinning-popsicles image. Just a few days ago, of course, she released a video of herself burning a blue wig. What’s next? Will she put a sweater on over a cleavage-baring dress?

All we know is that Katy’s not revealing anything about her album, or “Roar,” the hashtag and apparent song title flashed in each video. She’s only telling us what Prism will not be—another Teenage Dream. (Hopefully it won’t be Adult Reality either.)

This much is clear: Lady Gaga’s septum-piercing video is looking pretty lame right now. (To say nothing of her non-metaphor about applause.)

What do you think? Are all these promotional efforts a waste of time—or are they the key to keeping you entertained and engaged? (I like them pretty well.)