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The Market Thing

Here is a conceptual map about the key points in the planimetry reading: [CONCEPTUAL MAP] - A planogram is a diagram that shows where retail products should be displayed. It illustrates fixtures and product placement. - Product placement and traffic flow are important factors to consider. Products need to be arranged to maximize purchases, shelf space, and profit margins. - Traffic flow refers to how customers move through the store. Their tracking path and comfort level are important to analyze. - Floor space allocation is another key consideration. Items need to be placed in a way that creates harmony between the store's image and merchandising goals. - Common retail layouts include grid, loop/race

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RAQUEL
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233 vistas6 páginas

The Market Thing

Here is a conceptual map about the key points in the planimetry reading: [CONCEPTUAL MAP] - A planogram is a diagram that shows where retail products should be displayed. It illustrates fixtures and product placement. - Product placement and traffic flow are important factors to consider. Products need to be arranged to maximize purchases, shelf space, and profit margins. - Traffic flow refers to how customers move through the store. Their tracking path and comfort level are important to analyze. - Floor space allocation is another key consideration. Items need to be placed in a way that creates harmony between the store's image and merchandising goals. - Common retail layouts include grid, loop/race

Cargado por

RAQUEL
Derechos de autor
© © All Rights Reserved
Nos tomamos en serio los derechos de los contenidos. Si sospechas que se trata de tu contenido, reclámalo aquí.
Formatos disponibles
Descarga como DOCX, PDF, TXT o lee en línea desde Scribd
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THE MARKET THING: COMMERCIAL EXHIBITION

PRESENTED BY

RAQUEL QUIÑONES ARROYO


[email protected]

SENA

REGIONAL TOLIMA

2019

Evidencia
Taller sobre preposiciones y vocabulario – exhibición comercial
In the learning object, identify the list of material types POP (Point of
Purchase) "point of purchase". Organize them alphabetically and write
their corresponding meaning in Spanish.

Dangler: señalización Lo podemos encontrar en el borde de los


entrepaños de una estantería o góndola de productos. Al igual que el
rompe tráfico es utilizado para llamar la atención del shopper. Y por su
forma dinámica sensible al viento es atractivo.

Exhibitors or exhibitors: Son estanterías móviles o estáticas que contienen


una cantidad determinada de productos que el comprador puede
coger, por lo que, los productos deben situarse a una altura accesible
para el cliente. La parte superior suele destinarse a los mensajes
publicitarios o de marca. Se colocan en el mostrador, en la pared o en
el suelo (floorstands), siendo los destinados al mostrador los de menores
dimensiones.

En el caso de productos congelados o refrigerados, o que quieran


ofrecerse al comprador a baja temperatura (por ejemplo, refrescos),
este expositor deberá ser también nevera.

Ground: Los llamados materiales de suelo son aquellos que se colocan


sobre el suelo del establecimiento comercial. Por lo general, cuando se
trata de grandes dimensiones que han de ser desplazadas de un lugar a
otro, suelen llevar ruedas para facilitar su ubicación y transporte.

Leaflet holders: Como su nombre indica, son los materiales de PLV que
se utilizan únicamente para colocar folletos. Pueden ubicarse en el
mostrador o en el suelo y contener publicidad referida a la marca o a
un producto en concreto.

Monoliths: Se trata de PLV en forma de columna donde, generalmente,


se ubica el mensaje publicitario. También es habitual que dispongan de
una caja con folletos.
Showcase: La principal función del escaparate es atraer la atención
hacia el establecimiento, animando a todos aquellos que pasan por la
calle a entrar en la tienda y preguntar por los productos u ofertas allí
exhibidos. La importancia del escaparate es mayor en los
establecimientos de venta tradicional, en los dedicados a actividades
no alimenticias y en aquellos donde se realizan compras como placer
(por ejemplo, zapaterías, tiendas de moda y complementos, joyerías,
óptica

Download the "Planimetry" file and read it carefully. Create a map

Conceptual about reading and add it to the file.


Planimetry

Through Purpose

The planogram

Maximize purchases,
What is it shelf space and profit
margins

Planograms are diagrams of


fixtures and products that
illustrate where retail products
should be displayed

Product
Placement Traffic Flow

Floor Space

This variable refers to the


commitment with the
manufacturer, regarding sales The item
figures for individual product, This factor refers to the customer´s needs to
promotions and seasonal tracking through the store. To analyze consider
considerations if it has provided comfort, security and allocating the
enough space to move comfortably. product in
such a way
that it creates
harmony
between the
Grid Layout image store
According to Madaan and
(2009), traffic flow merchandisin
Loop or race g purposes.
may be categorized in
track Layout
to three basic types

Free Flow -
Layout
Do the exercise provided in the section "Vocabulary", which is within the
object of learning "Commercial Exhibition" on completing a paragraph
with prepositions. When finished, take a screenshot and add it to the file.

A salutation instructor @, I want to apologize for my delay in English work


because I had not had internet at home, but I want to be up to date with
the activities, a colleague has helped me to carry out the activity, I
promise that it does not return to Thank you very much for understanding.
Taking into account the translated vocabulary and the prepositions
studied; design a planimeter with the appropriate traffic, and aspects to
take into account as exits, entrances and distribution of furniture, among
others.

Furniture Display Entrance and Exit

Payment Box

PORSTER

DUMP BIN
EXIT

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