Leyre Pedrol y San Martin

Nowadays, consumers want more than just products, they want brands that align with their values and make a positive social impact. In short, they want brands that make a difference. But how can brands put their purpose into action? 🤔 Let’s find out the best practices for brand activation that build long-term brand equity, not just short-term marketing performance, in this awesome episode of Kalicube Tuesdays with Mitch Duckler. Mitch Duckler will share these delightful insights with us in Tuesday’s nuggety episode: ✅ The importance of purpose and profitability. ✅ Leveraging consumer and customer sentiment as a KPI. ✅ Genuine and authentic brand purpose. ✅ Activating brand purpose. ✅ Sources of brand purpose. Happening this coming Tuesday. 😉 📆 May 28, 2024 ⏰ 20 H CET (Paris) Mitch Duckler FullSurge Jason Barnard 🎫 Register now! https://lnkd.in/eu49jDMA #BrandPurpose #Branding #ActivatingBrandPurpose #KalicubeTuesdays

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Not all brand partnerships are created equal! Understanding the difference between influencers and creators is key to a successful campaign. Nadia Bubennikova from Famesters - Influencer Marketing Agency explains the key difference https://lnkd.in/gDeMWw9i Influencers leverage their large followings to drive brand awareness and purchasing decisions. Creators, on the other hand, focus on building communities and passionate followings around their unique content.Who's the right fit for you? #guestpost #influencermarketing #marketing #brandawareness #influencers #creators #martech #martechedge #content #marketingcampaign

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🚀 [Ipsos Global Trends | One Week, One Trend] 🚀 The Power of Trust: New opportunities and threats for brand affinity. * 80% of people are more likely to try a new product if it's from a brand they already trust.  * In Hong Kong, 84% of people say trust is important, especially because things are getting more expensive. "With living costs on the rise, consumers are becoming more cautious about their spending. This economic anxiety drives them towards brands they trust and perceive as offering good value," shares Annie Chan, Managing Director of Ipsos in Hong Kong. "A recent example involved a chain restaurant group that faced significant online backlash after being discovered using pre-prepared rice. This misstep damaged consumer trust because it directly contradicted their expectation of fresh, home-style meals. This principle of aligning brand actions with customer values applies across the board, from luxury to budget-friendly brands." How can brands build trust? By being honest about their values and making sure they match what their customers care about. Want to learn more about the power of trust? Visit: www.ipsosglobaltrends.com Contact: [email protected] #trust #brandloyalty #customerexperience #marketinginsights #authenticity #IpsosinHongKong #IpsosGlobalTrends Annie Chan Adrian Lo

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FYI: Kantar earns recognition as TikTok Measurement Partner for Brand Lift Studies: Kantar this month been named a TikTok Measurement Partner for Brand Lift studies. This designation signifies Kantar's expertise in evaluating the impact of advertising campaigns on the TikTok platform. #digitalmarketing #marketing

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