Ismael Garcia

Only a few weeks left until Medallia Experience Barcelona! On October 22nd, we’re dedicating an entire day to Customer Experience, featuring an incredible lineup of speakers. Join us as we host industry leaders, including Filip de Loecker from Helvetia, Gabriela Vargas, Voice of Customer Program Leader at Decathlon, Paloma Paraja, Head of CX at Santalucía, and Anna Steinhage, Insights Director at Medallia, who will moderate a roundtable discussion titled CX Showcase: The Value of Exceptional Experiences. Get ready for insights and discussions that will elevate your understanding of CX! Are you going to miss it? Check out all the content at the link below. #cxcommunitydach #MedalliaExperienceBCN #MedalliaES #AI

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News from Miravia last week as they continue to grow and innovate with the launch of a new sponsored ads feature on the marketplace here in Spain, designed to boost store traffic and sales! Here's what's new: 👓 Enhanced Visibility: Your products can now appear in more locations on the web, increasing purchase opportunities. 👇 Cost-Per-Click Model: Only pay when your products are clicked, ensuring cost-effective advertising. 🐶 User-Friendly Campaign Management: Easily configure and manage your ad campaigns with automated options available. 📈 Real-Time Analysis: Access real-time results to refine strategies and improve outcomes. Read more about the launch here 👇 👇 👇 https://lnkd.in/efprsFXM

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😅 In the last few days, I've been seeing loads of programmatic ads on CTV. Brands like Solvia Inmobiliaria, Grupo Vips, eir Ireland among others—please add a frequency cap to your campaigns. It's such a waste of money and so annoying for the user. 💫 Brand awareness does not mean bombarding an ad three times in a row to a user; that just turns into brand annoyance. 🤕 💡 Keep this in mind, and if you need a competent digital agency to deliver your ads in a user-friendly way, do not hesitate to reach out to us, Feinripp Studios. ❤️But seriously, please add frequency caps because the current experience is dreadful. 🤐 #DigitalMarketing #ProgrammaticAds #CTV #BrandAwareness #Advertising #UserExperience

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Seedtag Academy is back with a revamped edition of ‘Contextual for Advertisers’, its most successful certification. 🎓 Join Seedtag's Product Marketing Manager and mentor Rocio Bourg to learn how to understand privacy-first advertising, the role of #GenAI in elevating campaigns, how to launch your own strategies in 5 steps…& much more. 🚀 Get certified for free - in under one hour: https://lnkd.in/e7Vyvufw #SeedtagAcademy #Certification #ContextualAdvertising

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Let's meet ! marketgoo will be at #WCEU in Torino If you're a web host or an agency, you know how crucial it is to unlock customers’ wallets through insights and targeted messages. Imagine delivering hyper-tailored messages and perfectly timing your interactions to meet each customer's unique needs. This can significantly boost their satisfaction, retention, and lifetime value. What insights do you wish you had about your customer base? Share your thoughts with us, and we might make it happen with mDI! We’d love to show you the incredible insights we can derive from YOUR data... and it’s as easy as 1-2-3. Curious? Ask me how! Let’s meet! DM me https://lnkd.in/dqmsUW8D

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N26's investment revolution sweeps into France! 🇫🇷 That's right - N26 is now offering stocks and ETFs to their end users in France, all powered by Upvest’s Investment API. 💪 All this following hot on the heels of Ireland and the Netherlands, adding to earlier triumphs in Germany and Austria! 🌍 Why are we so pumped? Because every new market means millions more Europeans gaining access to easy, intuitive investing. We're not just changing how people invest; we're reshaping financial futures! Are you looking to expand your investment capabilities? Let's chat about how Upvest can fuel your growth across borders!

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Glovo is spicing up its food delivery (and it’s not just about the food) The company is starting to roll out a bundle of social features in their #app that let users share orders with friends, follow each other, recommend fav places and dishes, scroll the TikTok-like feed of food prep videos uploaded by restaurant partners and more. Why does this matter? Adding a social layer helps to create connections, and that’s where real customer engagement comes from. This is actually a smart example. Other #ecommerce businesses should take note — whether it’s fashion, beauty, electronics, etc. — adding social features can enhance customer loyalty, spark conversations, and turn casual shoppers into repeat customers. Want to keep your customers coming back? Focus on engagement, not just conversions. And the tech is always there to make it happen ✨ 

🚀📈 The Spanish market in 2023 has shown some fascinating trends in EMV (Estimated Media Value) across different sectors! Interestingly, there is little correlation between the number of brands and the EMV. This raises the question: what truly drives EMV? 😕 The graph below highlights the impressive impact fewer, focused brands can have on media value, especially in the Sports and Fitness sector. 📊💪 You can download the full report here: https://lnkd.in/d6fpqek4 #EMV #MarketingInsights #SpanishMarket #SportsAndFitness

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TUI is one of the world's leading global tourism platform companies. Under the umbrella of the TUI Group, they cover the entire tourism value chain under one roof. This integrated offering enables TUI to provide their 21 million customers with an unmatched holiday experience in 180 regions. As a growing, scalable and global tourism business with ambitious profitability targets, data is now more important than ever for TUI. With the right data strategy in place, Biztory helped TUI to achieve higher levels of data maturity over time so that they could unlock the true potential and value of their data. Read the full story here: https://hubs.ly/Q02CDSJG0 #DataMaturity #DataJourney #Tableau #Snowflake #Data #Analytics

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Last year, the eCommerce scene in Spain really surged, growing by a solid 16.3% and reaching 84 billion euros. This growth reflects how Spaniards are becoming comfortable with digital transactions and with a significant portion of their online spending being spent abroad (nearly 60%). This trend highlights a growing opportunity for international businesses to cater to Spanish consumers. Not surprisingly, Amazon is a top player in Spain, with a 7.1-billion-euro revenue last year. This reinforces that there is room for other brands to make their mark. Did you know we have an office in Spain? If you're thinking of diving into Spain's eCommerce market, get in touch with us. Our Marketplace & D2C experts can discuss Spanish trends with you or If you are a brand looking to explore growth opportunities, feel free to send me a message! #LuzerneCommerce #Spain #eCommerce

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Today marks my five-year work anniversary! I can’t imagine a better way to celebrate than with our second The Digital Distillery in Madrid “The Sky Edition” tomorrow. We’ll be discussing crucial topics like sustainability and attention metrics with over 10 amazing speakers. Join us! 🚀🚀 #TheDigitalDistillery #Sustainability #AttentionMetrics #ShowHeroesGroup #ProductMarketing

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📰 Our collaboration with Grupo Crónica helped this media powerhouse transform their #ContentStrategy. Read our case study to see how together, we achieved: 💡 +210% in CTR 💡 +68% in Organic CTR Across Sites 💡 +40% Of Website Traffic Attributed to Taboola Learn from their strategy and our solutions here: https://ow.ly/SYVH50ThrtC #AdTech #DigitalStrategy #CTR #AdCampaign #DigitalPublishing #CaseStudy

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Hotel Ads 📉 🛰️ Yoann FERRAND & Mirai found out that the implementation of the Digital Markets Act (DMA) by Google has led to a significant decline in clicks and bookings for hotels using Google Hotel Ads in affected European Union (EU) markets. The changes, aimed at addressing self-preferencing practices by digital gatekeepers, have altered how hotel offers are presented in search results. Before the DMA implementation, Google's search results displayed hotel offers integrated with services like Google Maps, providing users with a clear and intuitive experience. However, with the DMA in place, hotel visibility has decreased, leading to a 30% drop in clicks and a 36% decrease in direct bookings. These changes have increased hotels' reliance on intermediaries, impacting profitability. The DMA regulations prohibit gatekeepers like Google from favoring their services over third-party offerings in search results. Consequently, the presentation of hotel offers to users in DMA markets has become less organized and user-friendly. The implications of the DMA for hotels include reduced visibility, profitability, and increased dependence on intermediaries. The EU's efforts to create a fairer market are affecting hotels' ability to conduct direct sales and maintain independence. The possibility of Booking.com being designated as a gatekeeper further complicates the situation. #PPC #SEA #Ads #GoogleAds

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Glovo is spicing up its food delivery (and it’s not just about the food) The company is starting to roll out a bundle of social features in their #app that let users share orders with friends, follow each other, recommend fav places and dishes, scroll the TikTok-like feed of food prep videos uploaded by restaurant partners and more. Why does this matter? Adding a social layer helps to create connections, and that’s where real customer engagement comes from. This is actually a smart example. Other #ecommerce businesses should take note — whether it’s fashion, beauty, electronics, etc. — adding social features can enhance customer loyalty, spark conversations, and turn casual shoppers into repeat customers. Want to keep your customers coming back? Focus on engagement, not just conversions. And the tech is always there to make it happen ✨

App Store Optimization: Defining ASO and Its Significance Intero Digital https://lnkd.in/gP-HvCSt

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𝐓𝐢𝐤𝐓𝐨𝐤 𝐒𝐡𝐨𝐩 𝐢𝐬 𝐂𝐨𝐦𝐢𝐧𝐠 𝐭𝐨 𝐒𝐩𝐚𝐢𝐧 𝐚𝐧𝐝 𝐈𝐫𝐞𝐥𝐚𝐧𝐝❗ Get ready for a new chapter in online commerce—TikTok Shop is launching soon in Spain and Ireland, creating exciting opportunities for sellers, freelancers, and influencers to shine! With a massive combined user base of 19.11 million (16.74 million in Spain and 2.37 million in Ireland), the potential for growth and success is immense. 𝑺𝒑𝒂𝒊𝒏’𝒔 𝒆-𝒄𝒐𝒎𝒎𝒆𝒓𝒄𝒆 𝒍𝒂𝒏𝒅𝒔𝒄𝒂𝒑𝒆 𝒊𝒔 𝒐𝒏 𝒕𝒉𝒆 𝒓𝒊𝒔𝒆, 𝒇𝒆𝒂𝒕𝒖𝒓𝒊𝒏𝒈: - 32 million users in 2022, achieving a 68% market penetration - An expected surge of 25-40% by 2025, potentially reaching 40 million users This launch offers an incredible chance for: ➡️ Sellers to scale their businesses, reach new audiences, and drive more sales ➡️ Freelancers to leverage a highly engaged platform and attract a growing clientele ➡️ Influencers to collaborate with brands, promote products, and earn from TikTok Shop’s expanding network The arrival of TikTok Shop in these regions is set to revolutionize how online shopping and social media intersect, offering innovative ways to connect with a vast and engaged audience. Don't let this opportunity pass you by—be one of the first to make your mark on TikTok Shop’s new frontier in Spain and Ireland! 𝙉𝙤𝙩𝙚: Access to TikTok Shop in these regions is currently limited to invited users. Keep an eye out for updates on the wider release! Share your insights and experiences in the comments below! 💬 --------------------- ‌ 𝘐 𝘤𝘢𝘯 𝘩𝘦𝘭𝘱 𝘺𝘰𝘶 𝘦𝘢𝘳𝘯 $1𝘬+/𝘸𝘦𝘦𝘬 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘛𝘪𝘬𝘛𝘰𝘬 𝘴𝘩𝘰𝘱. ‌‌ 𝘋𝘔 𝘮𝘦 '𝑻𝑰𝑲𝑻𝑶𝑲 𝑺𝑯𝑶𝑷' 𝘢𝘯𝘥 𝘐'𝘭𝘭 𝘨𝘦𝘵 𝘺𝘰𝘶 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘢𝘤𝘩𝘪𝘦𝘷𝘦 𝘪𝘵. ‌ 𝘖𝘯𝘭𝘺 2 𝘴𝘱𝘰𝘵𝘴 𝘭𝘦𝘧𝘵 𝘧𝘰𝘳 1-1 𝘊𝘰𝘢𝘤𝘩𝘪𝘯𝘨 (𝘐𝘵'𝘴 𝘋𝘞𝘠 𝘢𝘯𝘥 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘮𝘺 𝘸𝘪𝘯𝘯𝘪𝘯𝘨 𝘴𝘺𝘴𝘵𝘦𝘮 𝘐 𝘶𝘴𝘦𝘥 𝘵𝘰 𝘴𝘤𝘢𝘭𝘦 𝘮𝘶𝘭𝘵𝘪𝘱𝘭𝘦 𝘣𝘳𝘢𝘯𝘥𝘴 𝘵𝘰 6-𝘧𝘪𝘨𝘶𝘳𝘦)

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