Esther Espinosa

I'm really looking forward to joining Peter Llewellyn and Adriana Rocha, PhD for this webinar tomorrow! Come along with all your thoughts about what things are like for #MedComms #Freelancers. Details on how to join in Peter's post ⤵

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Exploring the Shift from Linear to Networked Pharma Marketing Omnichannel marketing is going to be the next big thing in the pharmaceutical industry. Like other sectors, the pharma marketing industry has experienced immense changes with the rise of the digital world. Patients no longer receive information only from their doctors, but also from the internet and social media. In other words, pharma marketing is no longer a linear pathway, but a network where information can traverse to different customers through various routes. Most pharma companies have recognized this and have set forth marketing campaigns to target customers through different channels. Yet, the different channels often act independently from each other. From the emails, for example, a targeted HCP may read a slightly different message from a text he received from the same pharma company. But by today’s standards, there is a need for integrated messaging. This is where omnichannel marketing can provide what the traditional marketing methods lack. Omnichannel marketing is an integrated approach of using multiple channels to interact with customers. Customers can jump between channels without facing any interruptions in their journey, or in simpler terms, a seamless customer experience. What’s more, an omnichannel strategy also allows for technological integration, where customers can experience a personalized journey using whatever channels they wish. If you wish to know more about omnichannel marketing strategies, feel free to check out the blog where I taking a deeper dive into the topic and also discuss some real-life case studies: Why Use an Omnichannel Strategy in Your Pharmaceutical Marketing Campaign? ⬇️ https://lnkd.in/gTt6hEMS #pharmamarketing #omnichannelmarketing #CX #genai #leadership

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Do you know how your Pharma brand is performing in terms of awareness and share of voice vs. the competition? Send us the names of your top 3 competitors and find out for free! Click on the link to submit your entry http://dlvr.it/TDk3Ht and please share with your audiences! #competitiveadvantage #shareofvoice #sov #marketing #healthcare #biotech #pharma #communication #strategy #ci #competitiveintelligence #digital #lucidscope #strategic http://dlvr.it/TDk3J4

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The Power of Storytelling in Pharmaceutical Marketing: A Pathway to Positive Patient Outcomes In an industry as complex as pharmaceuticals, especially when dealing with life-altering conditions like cancer, storytelling becomes more than a marketing tool — it’s a bridge that can connect science with human experience. Research shows that storytelling in healthcare marketing can build trust, improve patient education, and increase treatment adherence. A McKinsey report highlights how pharmaceutical companies can leverage human-centered stories to create emotional engagement and increase brand loyalty, leading to better health outcomes. Similarly, the Journal of Medical Marketing emphasises the importance of patient narratives, showing how they can foster empathy and inspire patients to take an active role in their healthcare journey. By highlighting the real stories of patients, caregivers, and healthcare professionals, we foster a deeper understanding of the journey behind a diagnosis. These narratives not only humanise the treatment process but also build trust, educate patients, and inspire hope. At GSK Oncology, we are committed to making patient voices heard and creating meaningful connections that resonate on a human level. It’s about more than medicine — it’s about impacting lives for the better. #PharmaMarketing #PatientCentricity #StorytellingInHealthcare #PatientOutcomes #Oncology

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