Cristina Borges de Carvalho

I would add the following: Take the time to analize and understand the reasons behind the failure - how/why it happened is so important as to acknowledge the mistake. Learn with problems to improve and enhance skills. Seek for feedback and mentorship Be Patient and Reflect- Understand that it takes time to rebuild and learn from the experience.

It requires a combination of qualitative and quantitative methods tailored to the unique characteristics and preferences of luxury consumers. 1. Conduct regular customer surveys to gather feedback 2. Conduct in-depth interviews with luxury segment customers to delve deeper into their preferences, motivations, & pain points. 3.Monitor digital channels used by luxury consumers to track sentiment, mentions, 4. Monitor brand sentiment trends over time, and compare against competitors 5.Use CRM data to track customer interactions, purchase history, & engagement levels 7.Conduct mystery shopping to evaluate the quality of service and customer experiences across different touchpoints. 8.Benchmark satisfaction & loyalty metrics against compete set.

Choosing the right luxury brand is related to your own dreams and passion. It requires a lot of dedication and commitment and if you are to embrace this path you need to have it. Reflect on your personal fit with each brand and the level of passion you feel for its products & looks. It has to resonate with you & ignite your enthusiasm and motivation. Explore their brand heritage, reputation, audience, market positioning, and corporate culture Them, consider their reputation and prestige and assess the market positioning and growth opportunities Finally, connect with current or former employees and ask about their impressions of the company culture, leadership, career development opportunities, and overall satisfaction with their roles.

Managing multiple luxury brands under 1 umbrella requires coordination, strategic alignment, and a deep understanding of each brand's unique identity & target audience. While operating under 1 umbrella, each luxury brand should maintain its distinct identity, positioning & values. Avoid diluting the individuality of each brand by ensuring autonomy in branding, mkt, and product development decisions. Develop clear and comprehensive brand strategies for each luxury brand, outlining their target audience, value proposition, competitive positioning, and key messaging. Centralize shared services and resources, and facilitate Cross-Brand Collaboration and synergies Establish robust brand governance frameworks and guidelines to ensure consistency

-Identify your unique strengths, values, and areas of expertise. -Determine your own USP - what sets you apart from others. -Create Compelling Content through LinkedIn, or industry publications. -Network: Build relationships with other professionals, influencers, and key players -Attend networking events, conferences, and trade shows to connect with industry insiders and explore collaboration opportunities -Seek Mentorship and Guidance -Strive for excellence, exceed expectations, and consistently demonstrate your passion and dedication. -Maintain authenticity and integrity in everything you do as you build your personal brand. Be transparent, honest, and true to yourself, as authenticity resonates with audiences and builds trust over time.

-Participate in hands-on experiences like shadowing a journalist for a day, attend press events -Enhance your Storytelling, craft more creative and compelling narratives that resonate with modern audiences across various digital platforms. -Gamify your content by turning it into a fun and engaging challenge. Create PR-related quizzes, scavenger hunts for industry insights, or interactive storytelling games. -Explore visual storytelling techniques by attending art exhibitions, photography workshops, or filmmaking classes. Incorporating visual elements into your PR strategies can help captivate audiences. -Invite all the teams to brainstorm creative solutions to foster creativity, teamwork, and out-of-the-box thinking.