Ana Rodríguez Sánchez

Influencer marketing has proven to be the most effective strategy for engaging audiences and driving brand awareness in the digital age. By leveraging the reach and credibility of influencers, brands can connect with their target market in a more authentic and relatable way, ultimately boosting customer trust and loyalty.

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Top 10 resources to find Product Market Fit 🔥 Guillermo Flor once again has compiled excellent resources regarding product market fit. 👏 Take a look at what he has shared below! 1. How to get to Product Market Fit: what it is, step by step guide and success cases like Notion, Canva and Stripe: https://lnkd.in/dRqXZfPD 2. How to find your first 10 clients and not lose them in 1 month: https://lnkd.in/dXE9gevx 3. The $1M ARR Playbook and how HeyGen, Lemlist and Canny did it: https://lnkd.in/dYNayi59 4. The Customer Centric Go To Market Strategy: the simplest, most effective way to sell your startup's product + flywheel growth: https://lnkd.in/dwx56UVE 5. How to ship fast and create a customer feedback loop that grows your startup: https://lnkd.in/dM_zUBgW 6. The How to sell guide for the first time founder + how Notion, Hubspot & PandaDoc do it: https://lnkd.in/d9Q2p28Z 7. How to ship fast and create a customer feedback loop that grows your startup: https://lnkd.in/dM_zUBgW 8. The Product Market Fit Framework by Sequoia: https://lnkd.in/dHWu_wy9 9. The Four levers of Product Market Fit by First Round Capital: https://lnkd.in/dPfEEtHJ 10. How Linktree got from 0 to $37M ARR and 12M users with the simplest product ever: https://lnkd.in/dET-g-Gd

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The company Jorge and I co-founded, Abacum, just wrapped up an incredible Q3. I want to share my 3 biggest wins and learnings from the past 3 months: Wins: 1. We’ve more than 2x our growth velocity QoQ in Q2 and also Q3. The product is dope. We’re now operating on a whole new level. 2. We signed impressive logos like Strava, Hawk-Eye Innovations Ltd, Cortex, Ursa Major, Mangopay, join.com, and many more. These highly sophisticated finance teams deal with high business complexity in a fast-moving market. I cannot be prouder that Abacum has become their long-term partner. 3. We’ve continued heavily investing in our product, shipping a number of AI-driven features like AI Forecasting and AI Classifiers. We've leveraged ML in the product since our MVP years ago. Now, AI is deeply embedded in what we’re building, and we’re excited about where it’s headed. Learnings: 1. We’ve learned that missing small details can lead to underperformance. Going forward, we’re focusing on tightening up execution at every level and obsessing over details. 2. This year, we’ve had a good number of key teammates become parents. With so many key people on leave it’s been all hands on deck. Basically none of us were sleeping during this time. Not the new parents and not the rest of us. My co-founder Jorge and I have 3 children each. We are proud to see our teammates grow their families and have fulfilling lives amidst our relentless commitment to better serve our customers. 3. We’re getting serious about infosec and legal measures, making sure that as we grow, our security is top-tier and ready to scale with us. This quarter has been a wild ride, I'm thrilled about what's coming next!

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💥 With over 13 million skilled and ambitious independent contractors, Mexico's freelance market is booming. Hiring Mexican freelancers gives you: 🔹 access to a diverse talent pool with cultural understanding, 🔹 competitive rates, 🔹 the possibility to spark innovation and new ideas with diverse backgrounds and experiences. But how to streamline your hiring process? Read our article and discover how to hire and pay subcontractors from Mexico.  https://lnkd.in/dERm6q23 

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Understanding user behavior with limited access to users can be tricky, but it's crucial for developing great products. Carol Hernández, our Head of UX, shares how we tackle this challenge at Tadaweb 👇🏼 Our strategy embraces triangulation to cross-reference data from multiple sources, enhancing the reliability and quality of our learning and their application to product decisions. We gather data from web analytics, customer success feedback, direct user interactions, and subject matter experts. By combining the qualitative and quantitative information that flows between teams and engagement metrics, we aim to grasp the full context and get the "why," "how," and "what" of user behavior. Given the nature of our business, we need to adopt a multifaceted —and often resourceful, approach to gain a thorough understanding of our users. This involves continuously developing our capacity to manage biases in interpreting observations and research output, especially since many of our insights come from indirect observation. Carol highlights three key activities that maximize the value of user-related information collection: Standardization and centralization: Use a structured method for collecting user feedback. Keep all qualitative data in one place to analyze systematically and consistently before it becomes outdated or gets lost in oblivion. Training: Develop the skills of people with customer-facing activities to ask clear, unbiased, non-leading questions and maximize the insights we can extract from live time we have with end users. For example, shifting from asking "Do you like our product?" to "Can you tell me about a time when Tadaweb was particularly useful to you?" is likely to yield more insightful and detailed responses, uncovering underlying needs and opportunities. Awareness of Bias: Acknowledge and address inherent biases in interpreting feedback. Use probing questions and cross-reference with quantitative information and other qualitative insights. This ensures a more accurate understanding of user needs and experiences. By following these strategies, we ensure that we continually improve our products to deliver the best value to our users and help them obtain the right information at the right time 🚀 #userfeedback #UX #productdesign #leadership #growth #scaling #userbehavior

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Are you looking for a web design company? Would you like to have a website that makes an impact with a modern and minimalist style? Just like Dominic - Morden, a Webflow theme that we can help you customize at wanna.top. Contact us, and we’ll explain how we can assist you. #WebDesign #PersonalPortfolio #WebflowTemplates #UIUX #MinimalistDesign

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🔥 Miguel and Fernando dive into the art of providing the best prices for our amazing customers! 💡 With decades of combined experience, Miguel and Fernando share their journey of mastering pricing strategies that prioritize value without compromising quality. 🚀 Ready to elevate your business game? Comment below with your pricing tips or share this reel to spread the knowledge!

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⚡ 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 𝗺𝗲𝗮𝗻 𝗮𝘁 𝗣𝗿𝗼𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗧𝗲𝗰𝗵? For Emili Bonilla Ardèvol, it’s about doing things differently and 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝗻𝗲𝗲𝗱𝘀 𝘁𝗼 𝗯𝗲 𝗱𝗼𝗻𝗲, not just what's been done before: 💡 Taking bold and calculated risks to achieve success. 💡 Embracing innovation and staying ahead with new #tech. 💡 Being nonconformist and challenging the status quo. 💡 Bringing passion to every step and sharing that with our team and clients. At Propelling Tech, 𝘄𝗲 𝘀𝘁𝗲𝗽 𝗼𝘂𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗼𝗺𝗳𝗼𝗿𝘁 𝘇𝗼𝗻𝗲 𝘄𝗶𝘁𝗵 𝗮 𝗽𝗿𝗼𝗽𝗲𝗹𝗹𝗲𝗿 𝗺𝗶𝗻𝗱𝘀𝗲𝘁, driving real #results. What does authenticity mean to you? 🚀 #propellingtech #propellermindset #innovation #team

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🚀 New Blog Post: How to Write Strategic Branding Prompts 🚀 Hello, I’m Carlos Valdez, founder and director of "Mercadotecnia y Ventas". In this week’s videoblog, we explore Prompt Engineering and how to improve your branding strategies in marketing and sales. 🔍 What is Prompt Engineering? Prompt Engineering involves designing precise instructions for AI. In the blog, we discuss how to be clear, concise, and provide context, incorporating your mission, value proposition, and positioning statement. You can read the blog post: https://lnkd.in/eMKAveAn You can listen to it: Apple: https://lnkd.in/eMVk8Ge9 Spotify: https://lnkd.in/eUYKBDef Or you can watch it on YouTube: https://lnkd.in/eg7awBK9 And remember that at "Mercadotecnia y Ventas," we must always generate value! Until next time. #NewBlogPost #StrategicPrompts #Branding #Marketing #Sales #PromptEngineering #AI #ArtificialIntelligence #ChatGPT #DigitalMarketing #B2BSales #AITactics #OnlineCourse #ProfessionalTraining #SalesStrategies #GenerateValue

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Don't Agree with Current New Trends ? ¿ No Estás de Acuerdo con las las Nuevas Tendencias Actuales ? 📈📈 We Don’t Want to Follow Useless Trends… 📉📉 #MondayOfFacts I would pay for a Course guided by an AI Chat Agree or disagree? It doesn't matter—just make your voice be heard. Detailed Instructions: ————————————————————————————————— Monday of Facts is coming with the purpose of stop chaising useless coming Sustainability Trends. Standards try to do their best, but sometimes we will not agree. Let’s immerses your voice in the change of these Trends. Let’s talk about #Polemic assertions — the #Facts. In posts like this one, you'll encounter the Fact along with relevant quotes from the industry. 🆙🆙 Prepared to #Get_In_Action ?? 🆙🆙 Let’s see in detail, it’s quite easy: - 1st: Read the Fact and the quotes ————-The #Fact introduces the hot topic, the polemic assertion ————-The #Quotes show what people think about it - 2nd: 👍👍 and decide if you agree, disagree or strongly disagree ————-If #Agree : share and comment, always is something to add 😉😉 ————-If #Disagree: comment as disruptive you want 😈😈 , here is the good point, no filters… - 3rd: Wait for others to discuss with you This is the way. Simple and effective, right ?? Don’t loose the opportunity. You can be heard !!!

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We’re not just a marketing agency—we’re your partner in growth. At Adcuesta, we believe in combining creative strategy with AI-powered solutions to make your brand stand out in a crowded digital world. Whether it’s brand marketing or mobile solutions, we’re here to help you turn your ideas into impactful results. From creative campaigns to mobile marketing, we've mastered it all to help you grow. 🙌🏻 Follow us to learn how we can help elevate your business! Tags - (Brand marketing, mobile marketing, content marketer, content marketing, branding, digital marketing, marketing agency, graphic designer, social media marketing) #brandmarketing #socialmediamarketing #seo #contentmarketing #mobilemarketing

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🚀 Web3 Startup of the Day: Quasar Labs🚀 Founded by Valentin Pletnev with Nuria Gutiérrez Prunera as CCO, Quasar Labs is pioneering decentralized asset management in the Cosmos ecosystem. Their platform is designed to give users the tools to create and manage decentralized vaults, enabling more efficient, transparent, and automated strategies for handling digital assets across multiple blockchains. Supported by investors like Delphi Ventures, Shima Capital and Marin Digital Ventures, Quasar Labs is part of the growing DeFi infrastructure space, competing with other decentralized asset management platforms but offering unique cross-chain capabilities. The goal of Quasar Labs is to democratize asset management in the decentralized world by enabling anyone to create and operate vaults with ease. They are driving the future of decentralized finance by building the infrastructure needed for a more open, accessible financial ecosystem. 🌌🔓

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💭 What does it take to build an AI product? Our CEO Joaquin Cuenca Abela shares with Forbes his thoughts based on Freepik's experience in developing creative AI tools and products that users love. Curious? We'll leave the link to the full interview in the comments below. 👇

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Growth starts with users who engage, add value, and share their experiences. We enjoyed Max Olson’s article (hat tip Guillermo Flor), which explains how competitive advantages work as feedback loops or "flywheels" that strengthen a company's market position. He describes six types, like economies of scale and brand habits, and shows how firms like Google and Coca-Cola use multiple interconnected flywheels. Max discusses factors that can slow these cycles and highlights the importance of initial triggers to start them. Check out his article: https://lnkd.in/g2ccppuk These strategies are dependent on user engagement and satisfaction to drive growth. User research supports growth by providing insights into user interactions and preferences, helping your company optimize its competitive advantages using UX metrics. We love these two flywheels: Direct Network Effect ↳ This advantage focuses on users by highlighting how increasing users leads to more value for existing users, attracting even more users. Brand Habit ↳ This advantage focuses on users by emphasizing the importance of a strong fit with users' jobs-to-be-done (JTBD), leading to frequent purchases, brand association with value, and lowered user searching costs. Helio helps you understand user needs and behaviors to strengthen these flywheels. Without people, these feedback loops wouldn't work or sustain growth. Continuous interaction and feedback from people are essential for maintaining and boosting these advantages. #uxresearch #productdiscovery #marketresearch #productdesign

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Are Mega-Deals Making a Comeback in LatAm? It Seems So! Just a few days ago, we highlighted the impressive achievement of Stori, which secured over 40% of the total funding distributed to LatAm startups in August. The Mexican fintech raised $105M in an equity round led by Notable Capital and BAI Capital, along with an additional $107M in a debt deal led by Goldman Sachs. In 2023, we only witnessed two equity mega-rounds—QI Tech’s $198M Series B led by General Atlantic and Loft’s $100M round with monashees, BTG Pactual, GIC, Citi and other notable investors. Fast forward to 2024, and by August, we’ve already seen 6 equity mega-deals: ➡️ Mexican fintech Clip $100M Series D with Morgan Stanley, Dalus Capital, Visa, SoftBank Investment Advisers, among other investors; ➡️ Brazilian fintech Celcoin $125M Series C led by Summit Partners and with Innova Capital participation; ➡️ Argentine deep tech Versel $250M Series E led by Accel; ➡️ Argentine energy tech 360Energy $100M raised with Stellantis; ➡️ Brazilian energy tech Órigo Energia $400M raised with I Squared Capital; The market dynamics are intriguing, and while we navigate through these fluctuating trends, we'll continue to monitor how these developments unfold in the LatAm startup landscape. Stay tuned! Download the August LatAm startup report and check out all the insights: https://lnkd.in/dXJxDpnD

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Personalized branding helps you stand out in a crowded market. See how Nexomos can help you create a unique brand identity. #PersonalizedBranding #BrandIdentity #StandOut #Nexomos

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