CUPRA

We're beyond proud to share an inspiring project with one of our CUPRA employees! 🤩 ⬇️ CUPRA challenged Olivia Van Dalen–CUPRA Sponsorship Manager and FE host for the CUPRA ABT FE Team–to take on the ultimate test: driving a #Gen3 car. After seven months of intense preparation, she rose to the challenge at the London E-Prix! 🎉 Throughout her journey, Olivia was backed by the incredible support of the ABT CUPRA FE team, with invaluable insights from Formula E drivers Lucas Di Grassi and Nico Mueller, along with guidance from CUPRA ambassador and FC Barcelona goalkeeper Marc Ter Stegen. She also learned from professional racing drivers like Jordi Gene and Klara Andersson. "Olivia: #FromRookieToPro" is just the beginning. Her journey is far from over. 🎬 ✨ Watch the short film to see her story unfold!

The #CUPRATerramar is once again showing why it’s the brand’s new hero of a new era, after being shortlisted for the ‘Car of the Year 2025’ award. 🔥   Our electrified sporty #SUV with a new design language has been commended by the judging panel and is now among the 7 finalists, with the winner to be revealed in early 2025.    For Wayne Griffiths, CEO of CUPRA, being one of the contenders acknowledges that “#CUPRA is growing, getting mature and is more certain in its identity than ever before, without ever compromising on authenticity". 🤟🏼   With this nomination, the brand’s success story continues! 🚀

Our first all-electric SUV coupe has achieved five stars, the highest rating granted by the Euro NCAP - For Safer Cars, Vans & Trucks in terms of safety, and now joins the #CUPRAFormentor, #CUPRALeon and #CUPRABorn. ⭐ This result is a testament to our brand’s dedication in developing the best possible safety systems: - Traffic Sign Recognition - Predictive Adaptive Cruise Control - Intelligent Speed Adaptation - Side, Front, Lane & Exit Assist - Exit Warning  - Fatigue Detection - Rear View eSmart Camera - Active Bonnet Euro NCAP is constantly updating its standards, and our determination is to deliver the safest possible car, no matter the tests. 💪🏼

They say you can get to someone's heart through their stomach... 🍽️ Well, we have proved that our cars can make some people fall in love, but there's no denying that #CUPRA goes far beyond our models. And yes, that includes food. 🫒🥐☕️ #Gastronomy is a great catalyst for an authentic, bold CUPRA experience, and our CUPRA City Garages are the perfect place to boost this holistic approach, with the spirit of Barcelona coming together with the original cuisine of cities such as Madrid, Paris, Sydney, Berlin and many more, to evoke elevated emotions. ✨ 🤟🏻 Fancy a bite? Check out the menu! ⬇️ #CUPRATribe

They are #OneOfUs! 🤟  🔝 195 people ⚡️ 25 markets 🚀 2 days of competition 🔥 100% CUPRA emotion   The One of Us Awards have brought together the best of the best among CUPRA Masters, CUPRA Experts, Sales Managers, Services Managers and Master Technicians from all around the world, in an exclusive event, with a motivational talk by CUPRA Ambassador Marc ter Stegen, to acknowledge and reward their excellence. ✨   After competing individually and as teams in both theory tests and practical exams, 16 awards have been handed to their deserving recipients, with top 3 individual prizes in each category and a top 1 group team award. 🏅   The #event has been the gateway to the Tribe Convention, that will take place at the new #CUPRA Experience Center for five weeks, gathering 4,100 Tribe members from 45 countries to broaden their training by deepening their connection to our brand and products. 💪   Do you want to know the winners of the One of Us Awards? - Best CUPRA Master: Luca Montani 🇮🇹   - Best CUPRA Expert: Marco Wiedl 🇩🇪 - Best Sales Manager: Juan Antonio López-Brañas Glez. 🇪🇸 - Best Service Manager: Raffaele Matteucci 🇮🇹   - Best Master Technician: Pierre Sahbane 🇫🇷 - Best Team: Germany: 🇩🇪 Michelle Langer, Tobias Reichenthaler, Roony Stumpf, Tobias Müller, Steffen Pelz   Congratulations to all of you! 🙌

Nuestro apoyo y solidaridad con todas las personas afectadas por el terrible paso de la DANA que ha golpeado duramente a la Comunidad Valenciana y otras zonas de España. Queremos expresar nuestras condolencias a los familiares de las víctimas. SEAT S.A., a lo largo de su historia, siempre ha estado al lado de la sociedad española y así lo continuaremos haciendo en estos momentos tan difíciles. Estamos trabajando para contribuir en iniciativas de apoyo a las zonas afectadas, a las familias y toda la sociedad civil, así como a tantos negocios que necesitan todo nuestro soporte. // We send our support and solidarity to all the people affected by the terrible impact of storm DANA, which has caused devastating floods in the Community of Valencia and other areas of Spain. We would like to express our condolences to all the families of the victims. Throughout its history, SEAT SA has always been committed to Spanish society, and we will continue to give our support in these difficult times. We’re working to contribute with initiatives to provide relief to the affected areas, to families and communities, as well as to the many businesses that now need our help.

🏁 We're thrilled to announce that the #CUPRA Leon VZ TCR has been one of the great protagonists of this weekend’s FIA #Motorsport Games, held at the Ricardo Tormo Circuit in Cheste, Valencia.🌟 The Leon VZ TCR – which uses fuel containing 50% of advanced sustainable components, was the car chosen to represent 5 nations including #Brazil 🇧🇷, who finished on the podium in 2nd place, and #Spain 🇪🇸 who finished 4th! Our new TCR car continues to demonstrate its reliability and performance with notable victories during 2024 and will compete at IMSA Michelin Pilot Challenge, #USA 🇺🇸 in 2025. 🚀

Ever wondered why #AC75 boats ⛵️ glide over the water 🌊 or why CUPRA cars 🚘 have their distinctive shape? In this episode, CUPRA Head of Car Physics, Angel Suárez González, and three-time America's Cup champion, Glenn Ashby, explore the fascinating link between hydrodynamics and aerodynamics. #CUPRAXAC37 #TherelsNoSecond

It all starts with a #moodboard. An empty table, waiting to be filled and endowed with meaning. ✨ Francesca Sangalli Head of Colour & Trim Concept & Strategy at #CUPRA, reveals the creative process behind the #CUPRATerramar while discussing the car's materiality pillars and how to turn #inspiration into a reality. 🤟🏻 📢 "The moodboard is the starting point in the history of a model that carries authenticity in every corner of its design." #ThereIsNoSecond

In the first edition of our newsletter, we explored our design approach. 👀 Now, we invite you to discover the fascinating world of #partnerships as we delve into our disruptive collaborations with America's Cup, FC Barcelona and Primavera Sound. 🔝 Please forget anything you might have heard before on this matter. We are #CUPRA; we don't follow rules, we challenge them. 🔥 Take our hand and join us as we unveil the keys to successful partnerships, which help our #brand grow alongside our partners through shared values and unconventional #activations. 🤜🏼🤛🏼