As the Director of Venetian Heritage, a non-profit foundation, Toto Bergamo Rossi occupies a prominent position at the forefront of the restoration movement. Rossi's unwavering dedication extends to a multitude of cultural projects aimed at reviving the grandeur of Venetian architecture—be it buildings, facades, palaces, or churches—both in Venice itself and the domains that once belonged to the ancient Venetian Republic. His role encompasses not only guaranteeing and coordinating the restoration of this rich heritage but also creating exhibitions, delivering lectures, conducting research, raising funds, and even publishing books, such as his latest release in collaboration with Rizzoli.
The Venetian Heritage cause enjoys widespread support from prominent brands and influential figures. The likes of Mike Jaeger, Tilda Swinton, Wes Anderson, Peter Marino, and a host of others not only endorse the foundation but actively stand beside Rossi in his ongoing battlestrives to protect his city from becoming a mere tourist attraction, at the expense of its long-standing residents.