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Ace Radio

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Ace Radio
Company typePrivate
Industry
PredecessorAssociated Communication Enterprises
Founded1984
HeadquartersSouth Melbourne, Victoria, Australia
Areas served
Key people
Mark Taylor (CEO)
Owners
  • Rowly Paterson
  • Judy Paterson
Number of employees
200+ (2022)
Websitewww.aceradio.com.au

Ace Radio Broadcasters is an Australian media company. Formed in 1984, it operates 21 commercial radio stations in Victoria and southern New South Wales, as well as the digital marketing agency Ace Digital and The Weekly Advertiser, a free newspaper distributed across the Wimmera region.[1]

History

Ace Radio Broadcasters was founded in 1984, following the acquisition of radio station 3HA in Hamilton, Victoria by Associated Communication Enterprises, owners of the Melbourne newspaper Truth.[2] The group acquired 3CS Colac in 1985 and, by 1986, had control of 3SH Swan Hill and 3WM Horsham.[3] As of 1994, the company was in the joint control of Geoff and Helen Handbury and Rowly and Judy Paterson, and had additional interests in radio stations in Wollongong, Shepparton and Geelong.[1]

The company continued to expand in the late 1990s and into the 2000s. Divesting itself of 3SR and Sun FM Shepparton and Bay FM Geelong, in 1995 the company acquired 3TR Traralgon and 3YB Warrnambool. In 1996, Ace Radio commenced the roll-out of FM radio in its markets, launching Mixx FM branded stations in Horsham, Swan Hill and Colac, with Mixx FM Hamilton and Coast FM Warrnambool launching in 2002. Also in 2002, 3TR converted to the FM band as TRFM, with 3GV launched on the former AM frequency.[1]

In September 2005, Ace Radio purchased 2AY from Macquarie Regional RadioWorks, which the latter was forced to divest following its acquisition of DMG Regional Radio.[4]

In June 2016, Ace Radio's stations were added to the iHeartRadio platform in Australia, with the iHeartRadio Thumbs Up Countdown launched across the network's six 'Hit Music' FM stations.[5]

In August 2017, it was announced that Ace Radio would acquire 2QN and Edge FM Deniliquin, New South Wales from Rich Rivers Radio, and 3NE and Edge FM Wangaratta from North East Broadcasters.[6]

In June 2018, Ace Radio ceased operation of the Radio Training Institute. Launched in 1984 as the Melbourne Radio School, the institute had been operated by Ace in South Melbourne since 2003.[7]

From 14 January 2022, Ace Radio took over the operations of three metropolitan stations from Nine Entertainment, under a lease arrangement.[8]

Radio stations

As of 2022, Ace Radio Broadcasters operates 21 radio stations.

Nine of these stations form their 'Heritage' network, featuring local news, music and syndicated talkback programming targeted at a 40+ audience:[1]

Eight stations form the 'Hit Music' network, targeting an 18-39 audience with hot adult contemporary music and syndicated programming:[1]

Three stations form the 'Easy Music' network, targeting a 55+ audience:[9]

  • 3MP 1377 Melbourne
  • 2UE 954 Sydney (leased from Nine Entertainment)
  • 4BH 1116 Brisbane (leased from Nine Entertainment)

One station is positioned as 'Classic Hits', targeting a 55+ audience:[10]

  • Magic 1278 Melbourne (leased from Nine Entertainment)

Programming

While programming varies in each market, both AM and FM stations broadcast a variety of locally produced, as well as nationally networked, programmes.

AM stations

FM stations

References

  1. ^ a b c d e "About ACE". Ace Radio. Archived from the original on 13 March 2019. Retrieved 14 April 2019.
  2. ^ "3HA gets new owners". The Age. 22 June 1984. p. 6. Retrieved 3 December 2021 – via Newspapers.com.
  3. ^ "Bell's bid brings bulls back". Canberra Times. Vol. 60, no. 18, 488. Australian Capital Territory, Australia. 15 May 1986. p. 18. Retrieved 3 December 2021 – via National Library of Australia.
  4. ^ "Ace Radio announces acquisition of 2AY from MRRWorks". Radioinfo.com.au. 1 September 2005. Retrieved 14 April 2019.
  5. ^ "ACE Network now on iHeartRadio Australia". Radio Today. 21 June 2016. Retrieved 14 April 2019.
  6. ^ Samios, Zoe (4 August 2017). "ACE Radio Broadcasters acquires EdgeFM, 3NE and 2QN". Mumbrella. Retrieved 14 April 2019.
  7. ^ Gunn, Nikole (14 February 2018). "Melbourne's Radio Training Institute to close for good". Radio Today. Retrieved 14 April 2019.
  8. ^ Easy Music: Ace Radio quietly launches Australia’s newest metro radio network Mediaweek 17 January 2022
  9. ^ "Advertising Enquiry - 1377 3MP". 3MP.
  10. ^ "Advertising Enquiry - Magic 1278". Magic 1278.
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