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PewDiePie

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PewDiePie
File:PewDiePie 1056.jpg
PewDiePie in 2013
Born
Felix Arvid Ulf Kjellberg[1]

(1989-10-24) 24 October 1989 (age 34)[1]
Gothenburg, Sweden
NationalitySwedish
Other namesPewDiePie
Alma materChalmers University of Technology[2][3]
Occupation(s)YouTube celebrity, video game commentator
Years active2010-present
Employer(s)Google, YouTube
Known forPewDiePie video game commentaries
PartnerMarzia Bisognin (2011–present)[4]
AwardsList of awards and nominations

Felix Arvid Ulf Kjellberg (Swedish: [ˈfeːlɪks ˈaɾvɪd ˈɵlf ˈɕɛlˌbæɾj];[5] /ˈtʃɛlbərɡ/ CHEL-bərg[6] or /ˈdʒɛlbərɡ/ JEL-bərg;[7] born 24 October 1989), better known by his online alias PewDiePie (/ˈpjuːdipaɪ/ PEW-dee-py), is a Swedish video game commentator on YouTube. PewDiePie specializes in Let's Play videos of the horror and action video game genres. His channel is one of the fastest growing YouTube channels, and as of October 2013 has over 14 million subscribers.[8] In August 2013 his channel became the most subscribed channel on YouTube.[9]

Early life

PewDiePie was born and raised in Gothenburg, Sweden.[4] In 2008, he graduated from Göteborgs Högre Samskola.[3] He then went on to pursue a degree in Industrial Economics and Technology Management at Chalmers University of Technology, but left the university in 2011 to focus on his YouTube career.[3]

YouTube career

PewDiePie
Presentation
Hosted byPewDiePie
GenreVideo game commentary
LanguageEnglish, Swedish, Italian
Publication
Original release2 October 2010; 13 years ago (2010-10-02)

History

PewDiePie created his YouTube channel in April 2009. In 2012 PewDiePie's channel began to grow, reaching 1 million subscribers on 11 July 2012,[4] and 2 million subscribers in September 2012.[10] In February 2012, PewDiePie ran for King of the Web, an online contest. He lost the overall title, however still became the "Gaming King of the Web" for the 1–15 February 2012 voting period.[11] During the following voting period, PewDiePie won and donated his cash winnings to the World Wildlife Fund.[12] PewDiePie has also spoken at Nonick Conference 2012.[13][14] In October 2012, OpenSlate ranked the PewDiePie channel as the #1 YouTube channel by terms of "SlateScore".[15]

In April 2013, PewDiePie's channel grew to 6 million subscribers, as reported by the New York Times.[16] PewDiePie later won the award for Most Popular Social Show,[17][18] competing against Jenna Marbles, Smosh and Toby Turner,[17] as well as the Swedish Social Star Award, at the inaugural Starcount Social Stars Awards hosted in Singapore in May 2013.[19] He had also introduced the nominees for Most Popular Game during the live broadcast of the awards show.[20] In June 2013, the channel grew to 8 million,[21] and subsequently 9 million subscribers.[22] Throughout 2012 and 2013, PewDiePie's channel has been one of the fastest growing on YouTube.[23] PewDiePie's playthrough of The Last of Us was documented for leaving the usually vocal gamer, speechless at the ending.[24] In July 2013, he overtook Jenna Marbles as the second most subscribed YouTube channel, and surpassed the leading channel, Smosh, on 15 August 2013.[9][25][26]

Channel format

PewDiePie's channel main focus is his commentary and reactions to various games as he plays through them.[10][16] He is known for playing horror and action video games,[10][27][28] most notably Amnesia: The Dark Descent and its related mods.[29] Unlike conventional walkthroughs, his 'Let's Play' videos are devoted to "sharing gaming moments on YouTube with my bros"[30] His channel also supports independent game developers;[10][31] games featured by PewDiePie often experience a substantial boost in sales.[32][33] PewDiePie also began posting weekly vlogs starting from 2 September 2011.[34]

Appearances in other works

PewDiePie had a cameo appearance in the season 2's final episode, "Rasputin vs. Stalin", of the web series Epic Rap Battles of History, as Russian dancer Mikhail Baryshnikov.[35] A snippet of his videos appeared in a music mashup created by Joe Penna, better known by the alias, MysteryGuitarMan.[36] It was also announced that PewDiePie will be a guest judge on the second season of the web series Internet Icon.[37] He has also made cameo appearances in SmoshGames by the YouTube duo Smosh, Your Grammar Sucks by Jacksfilms, and YouTubers React by the Fine Brothers.

Public image

PewDiePie often refers to his fans as the 'Bro Army', made up of his 'Bros'.[21][38] He typically performs a 'Brofist' at the end of each of his videos.[22] At the Social Star Awards, PewDiePie deliberately went to greet his fans personally despite security warning him against doing so.[39]

PewDiePie's channel is under Maker Studios, which is a multi-channel network that drives the growth of the channels under it.[40] His channel also appeals strongly to younger viewers, a group Google refers to as Generation C for their habits of "creation, curation, connection and community".[40]

Variety heavily criticized PewDiePie, following his positioning at the top of the YouTube subscription charts, describing his videos as "aggressive stupidity" and "psycho babble."[41]

Personal life

PewDiePie is originally from Sweden, although he later moved to live with his girlfriend, Marzia Bisognin (whose online alias is CutiePieMarzia), in her native country, Italy.[4] He moved to the United Kingdom in July 2013 for better internet connection.[42] PewDiePie is the son of former KappAhl CIO, Johanna Kjellberg, who was 2010 CIO of the Year in Sweden.[43]

Charitable actions

PewDiePie is involved in charity work for the World Wildlife Foundation and St. Jude Children's Research Hospital.[10] PewDiePie also began a "Water Campaign" charity, where his fans could donate money, in honor and celebration of reaching 10 million subscribers.[44] PewDiePie had the goal of raising $250,000, however the charity rose over $450,000.[clarification needed][45]

Awards and nominations

Awards and nominations for PewDiePie
Year Award Show Category Result Recipient(s) Ref
2013 Starcount Social Star Awards Most Popular Social Show Won PewDiePie [17][18]
Sweden Social Star Award Won [19]
Shorty Awards #Gaming Won PewDiePie (tie) [46]

References

Wikimedia Commons has media related to PewDiePie.
  1. ^ a b "PewDiePie - About". Facebook. Retrieved 28 May 2013.
  2. ^ "Swedish PewDiePie have more than youtubeföljare Rihanna". sverigesradio. 26 June 2013. Retrieved 28 June 2013.
  3. ^ a b c "Felix Arvid Ulf Kjellberg About". Facebook. Retrieved 28 May 2013.
  4. ^ a b c d Lars Lindstrom (13 July 2012). "COLUMN Pewdiepie rules, now one million subscribers". Expressen. Retrieved 8 October 2012.
  5. ^ Kjellberg pronunciation – Forvo
  6. ^ "Kjellberg". Pronounce Names. Retrieved 29 May 2013.
  7. ^ "Kjellberg Pronunciation". Pronounce How. Retrieved 10 June 2013.
  8. ^ "PewDiePie". YouTube. Retrieved 7 October 2013.
  9. ^ a b Joshua Cohen (15 August 2013). "It's Official: PewDiePie Becomes The Most Subscribed Channel On YouTube". Tubefilter. Retrieved 16 August 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  10. ^ a b c d e "Pewdiepie Video Game Youtuber Reaches 2,000,000 Subscribers". PRWeb. 21 September 2012. Retrieved 11 November 2012.
  11. ^ Curt Woodward (16 February 2012). "King of the Web: A Quirky Fame Contest Primed for the Young & Savvy". Xconomy Seattle. Retrieved 8 October 2012.
  12. ^ PewDiePie (20 April 2013). "CHUBBY BUNNY - Fridays With PewDiePie (Episode 24)". PewDiePie. YouTube. Retrieved 30 April 2013.
  13. ^ "Nonick Bilbao this week becomes the European capital of Gaming". EITB. 12 June 2012. Retrieved 8 October 2012.
  14. ^ "PewDiePie: Pewdie. PewDiePie 's speech Nonick 2012 (Felix Kjellberg)". eitbcom. YouTube. 22 June 2012. Retrieved 8 October 2012.
  15. ^ Sam Gutelle (8 October 2012). "Check Out This Awesome Infographic of YouTube's Top 1,000 Channels". Tubefilter. Retrieved 14 October 2012.
  16. ^ a b Amy O'Leary (12 April 2013). "Glued to the Tube". The New York Times. Retrieved 15 April 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  17. ^ a b c AFP Relax (21 May 2013). "Social media aggregator to host inaugural awards". Yahoo! News. Retrieved 29 May 2013.
  18. ^ a b Steve Jones (23 May 2013). "Social Star Awards recognize Bieber, One Direction". USA Today. Retrieved 23 May 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  19. ^ a b Jan Lee (25 May 2013). "Aaron Aziz more popular in social media than Fann Wong and Jeanette Aw". Asia One. Retrieved 27 May 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  20. ^ "Social Star Awards Live May 23rd". Starcount. YouTube. 23 May 2013. Retrieved 23 May 2013.
  21. ^ a b Joshua Cohen (7 June 2013). "Tubefilter Weekly Top 50: PewDiePie Scores More YouTube Views Than Psy". Tubefilter. Retrieved 11 June 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  22. ^ a b Cohen, Joshua. "Gamers Rule: PewDiePie, SkyDoesMinecraft Top 50 Most Viewed YouTube Channels". Tubefilter. Retrieved 26 June 2013.
  23. ^ Dana Blankenhorn (5 October 2012). "Winners In The Next Video Game Wave Are Online, Social And Mobile". Seeking Alpha. Retrieved 8 October 2012.
  24. ^ Tina Amini (1 July 2013). "Last Of Us Renders One Of The Loudest YouTube Personalities Speechless". Kotaku. Retrieved 8 July 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  25. ^ Hernandez, Vittorio (9 July 2013). "Viral Videos: Swedish Gamer Channel PewDiePie Logs 50 Million Hits in YouTube; Beats Weekly Views of Psy, Miley Cyrus". International Business Times. Retrieved 10 July 2013.
  26. ^ Gutelle, Sam (6 July 2013). "Smosh Hits 11 Million YouTube Subscribers, PewDiePie Hot On Its Heels". Tubefilter. Retrieved 10 July 2013.
  27. ^ Mike Fahey (27 February 2012). "He Screams at Gaming's Most Terrifying Moments So You Can Laugh". Kotaku. Retrieved 8 October 2012.
  28. ^ Lars Lindstrom (28 March 2012). "CHRONICLE Therefore Pewdiepie Sweden's hottest Internet Star". Expressen. Retrieved 8 October 2012.
  29. ^ Sarah Chayer (27 March 2013). "Game reviewers play around on YouTube". Fourth Estate Newspaper. Retrieved 8 April 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  30. ^ Dredge, Stuart (8 July 2013). "With 50m weekly views, PewDiePie is world's most popular YouTube channel". The Guardian. Retrieved 4 August 2013.
  31. ^ Lukman, Enricko (6 May 2013). "Highly Anticipated Indonesian Horror Game DreadOut Seeks Help on Indiegogo and Steam". TechInAsia. Retrieved 29 May 2013.
  32. ^ Gutelle, Sam (1 July 2013). "95% Of Gamers Enhance Their Experience With YouTube". Tubefilter.com. Retrieved 2 July 2013.
  33. ^ "PC download charts: 'Alan Wake Franchise,' PewDiePie and 'Insert Title Here'". MSN News. 3 June 2013. Retrieved 4 June 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  34. ^ "First vlog by PewDiePie - FRIDAY VLOG WITH PEWDIEPIE :D Q&A T-SHIRTS ETC". PewDiePie. YouTube. Retrieved 29 May 2013.
  35. ^ Sam Gutelle (23 April 2013). "'Epic Rap Battles Of History' Posts Russian Showdown To End Season 2". Tubefilter. Retrieved 24 April 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  36. ^ Goodman, Will (8 April 2013). "YouTube videos turned into epic music mashup (with musical balloon bonus)". CBS News. Retrieved 29 May 2013.
  37. ^ Carly Lanning (24 April 2013). "Ryan Higa's YouTube Talent Competition Series 'Internet Icon' Returns For Second Season On YOMYOMF Network". New Media Rockstars. Retrieved 2 May 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  38. ^ Lee, Jan (23 May 2013). "Many fans gather at Social Star Awards for YouTube stars, not music superstars". The Straits Times. Retrieved 29 May 2013.
  39. ^ Wai Yee, Yip (27 May 2013). "Stars get social on the red carpet". The Straits Times. Retrieved 29 May 2013.
  40. ^ a b Dredge, Stuart (8 July 2013). "With 50m weekly views, PewDiePie is world's most popular YouTube channel". Guardian. Retrieved 9 July 2013.
  41. ^ Wallenstein, Andrew (11 September 2013). "If PewDiePie Is YouTube's Top Talent, We're All Doomed". Variety. Retrieved 14 September 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  42. ^ PewDiePie. "MOVING TO A DIFFERENT COUNTRY! - QnA w/ Pewds". PewDiePie. YouTube. Retrieved 8 July 2013.
  43. ^ Lina Rosengren (19 November 2012). "Han hoppade av Chalmers - blev heltidskändis på Youtube". IDG.se. Retrieved 21 November 2012.
  44. ^ Joshua Cohen (14 July 2013). "Top YouTuber PewDiePie Raising $250,000 For Charity: Water". Tubefitler. Retrieved 27 July 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  45. ^ Felix Kjellberg (30 September 2013). "Thank you! (We raised $450 000 for Charity Water)". PewDiePie. YouTube. Retrieved 7 October 2013.
  46. ^ Chenda Ngak (9 April 2013). "Shorty Awards 2013 honors Michelle Obama, Jimmy Kimmel". CBS News. Retrieved 15 April 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)


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