Adweek
| Editorial director | Michael Wolff |
|---|---|
| Categories | global advertising |
| Frequency | Weekly, with multiple editions:[1] Adweek - Eastern Edition Adweek - Midwest Edition Adweek - New England Edition Adweek - Southeast Edition Adweek - Southwest Edition Adweek - Western Edition |
| First issue | 1978 |
| Company | Prometheus Global Media |
| Country | United States |
| Language | English |
| Website | www.adweek.com |
| ISSN | 0199-2864 |
Adweek (aka Ad Week or Adweek - Eastern Edition) is a weekly American advertising trade publication that was first published in 1978.[1] Adweek covers creativity, client/agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered several notable shifts, including cable television, the shift away from commission-based agency fees, and the Internet.
Adweek publishes a blog, Adfreak, which covers the intersection of advertising and pop culture. Adweek is currently owned by Prometheus Global Media.
As the second-largest advertising-trade publication,[2] its main competitor is Advertising Age.[3]
Related publications: Adweek Magazine's Technology Marketing (Adweek mag tech market, ISSN 1536-2272), and Adweek's Marketing Week (aka Ad Week's Marketing Week, ISSN 0892-8274).[1]
History
In 1990, Affiliated Publications Inc., the parent of the company that publishes The Boston Globe, agreed to acquire 80 percent of the outstanding common stock of A/S/M Communications Inc., which published Adweek.[4] The magazine stabilized in the 1990s[5]
In April 2008, Adweek's editor of ten years, Alison Fahey, was promoted to publisher/editorial director. She was replaced as editor by Mike Chapman,[6] formerly of the Economist Intelligence Unit and eMarketer.[7]
References
- ^ a b c "Subject Search Results - Journal Finder", webpage: journalfinder.wtcox-4.
- ^ Elliott, Stuart (September 12, 1991). ADVERTISING; Adweek Plans Overhaul as a Sign It Is Alive and Well. The New York Times
- ^ Stevenson, Richard W. (October 14, 1985). The Battle of Two Advertising Magazines. The New York Times.
- ^ THE MEDIA BUSINESS; Adweek Parent Acquisition Set.
- ^ Elliott, Stuart (November 10, 1998). ADVERTISING; Adweek magazine is commemorating its 20th anniversary with a record 232-page special issue. The New York Times
- ^ "Fahey Named Publisher of Adweek", minonline.com, April 2008, min-6907.
- ^ "Adweek ups Alison Fahey to publisher, Mike Chapman to editor", TVNEWSDAY, April 23, 2008, tvnewsday.com webpage: TVNewsday-44.
External links
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