Ditch the Label
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| Founded | 2012 |
|---|---|
| Founder | Liam Hackett |
| Type | Nonprofit |
| Location | |
Area served | United Kingdom, United States of America, Mexico |
Key people | Liam Hackett |
| Website | ditchthelabel |
| Known as "Deja Las Etiquetas" in Mexico | |
Ditch the Label is a British non-profit charity organization. They operate Ditch the Label Education, which provides free educational resources for schools and colleges in served areas.
History
[edit]After his own experiences as a victim of bullying, founder and current CEO of Ditch the Label, Liam Hackett, posted about his experiences on the Internet in 2015.[1] In 2006, Hackett launched a MySpace profile to host the conversations and named it "Ditch the Label". Hackett approached the local Chamber of Commerce in 2007.
In 2012, Hackett graduated with a degree in business and management from the University of Sussex and immediately registered Ditch the Label as a legal entity and began to develop the organisation. In March 2014, Ditch the Label was officially registered as a charity in the UK.
In 2015, Ditch the Label announced plans to expand across the United States and Mexico. In 2016, Ditch the Label launched the fifth Annual Bullying Survey in the House of Commons of the United Kingdom.
Researches
[edit]The Cyberbullying Report (2013)
[edit]The Cyberbullying Report (2013) is a report with a bullying-related data set of around 10,000 young people and questions surrounding cyberbullying and the use of digital technology. It was published in October 2013.[2]
The Annual Bullying Survey (2013–present)
[edit]Every year, Ditch the Label partners with schools and colleges across the UK to conduct a survey about bullying amongst 13–18 year olds.[3][needs update]
The Gender Report (2016)
[edit]The Gender Report (2016)[4] covered the topic of gender in people aged 13–25 throughout the United Kingdom and internationally. The research was focused on the definition of gender, gender roles, and the bullying young people experience.[5]
Masculinity and Misogyny in the Digital Age (2016)
[edit]In conjunction with the company Brandwatch, Ditch the Label explored misogynistic behaviour and ideas of masculinity on Twitter by analyzing 19 million tweets over a four-year period.[6] The report was supported by British politician Caroline Lucas and subsequently presented at a parliamentary reception in the House of Commons of the United Kingdom in October 2016.[7]
The Scale of Transphobia Online
[edit]The research[8] analysed 10 million posts on the topic of transgender identity across the UK and the US over a period of three-and-a-half years.[9][10] It labeled 1.5 million of those comments as being transphobic.
Partnerships
[edit]- Habbo (2013–2016): In August 2013, the organisation joined the Finnish virtual social networking service Habbo. The organisation ran bullying-awareness campaigns on the social network.[11][12]
- Axe (2016–present): Based on the 2016 edition of the Annual Bullying Survey, which concluded that the majority of those who bully are male,[13] Ditch the Label joined with the brand Axe (known in the UK as Lynx).
- Tumblr (2020–present): Tumblr and Ditch the Label created a campaign titled "World Wide What" to educate digital literacy using videos.[14][15]
Celebrity ambassadors
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References
[edit]- ^ "Ditch the Label, mental health platform". Ditch The Label. Retrieved 2024-01-12.
- ^ "Cyberbullying Report". Archived from the original on 2016-10-24. Retrieved 2016-10-24.
- ^ Wakefield, Jane (2017-07-19). "Instagram tops cyber-bullying study". BBC News. Archived from the original on 2017-09-22. Retrieved 2017-09-11.
- ^ "Gender Report". Archived from the original on 2016-10-24. Retrieved 2016-10-24.
- ^ "Female School Pupils Think Their Gender Will Affect Their Career". BuzzFeed. Archived from the original on 2016-08-28. Retrieved 2016-10-24.
- ^ "Women are more likely to use misogynistic language on Twitter". The Independent. 2016-10-16. Archived from the original on 2016-10-20. Retrieved 2016-10-24.
- ^ "Masculinity and Misogyny in the Digital Age". Archived from the original on 2016-10-25. Retrieved 2016-10-24.
- ^ "The Scale of Transphobia Online". Brandwatch. Retrieved 2019-10-30.
- ^ Hunte, Ben (2019-10-25). "Transgender people treated 'inhumanely' online". Archived from the original on 2022-05-14. Retrieved 2019-10-30.
- ^ "Study Finds Torrent of Transphobic Abuse on Social Media". Time. Archived from the original on 2019-10-30. Retrieved 2019-10-30.
- ^ "Ditch the Label: We just checked in to Habbo Hotel". www.ditchthelabel.org/. Archived from the original on 7 May 2014. Retrieved 1 August 2014.
- ^ "Habbo: Ditch the Label News". habbo.com/. Archived from the original on 30 July 2014. Retrieved 1 August 2014.
- ^ "Annual Bullying Survey". Archived from the original on 2016-10-24. Retrieved 2016-10-24.
- ^ "Tumblr is rolling out an internet literacy initiative to help combat misinformation and cyberbullying". www.theverge.com. 6 January 2020. Archived from the original on 2020-01-06. Retrieved 2020-01-06.
- ^ "Tumblr's literacy initiative wants to educate people on misinformation and cyberbullying". thenextweb.com. 7 January 2020. Archived from the original on 2020-01-12. Retrieved 2020-01-13.
- ^ "Holly Hagan and Nathan Henry join mental health campaign". www.msn.com. Archived from the original on 2019-10-30. Retrieved 2019-10-30.