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==Reception==
==Reception==
[[Melanie Reid]], in her review of ''12 Rules for Life'' for ''[[The Times]]'', says the book is "aimed at teenagers, millennials and young parents". Summarising it, she states: "If you peel back the verbiage, the cerebral preening, you are left with a hardline self-help manual of self-reliance, good behaviour, self-betterment and individualism that probably reflects [Peterson's] childhood in rural Canada in the 1960s."<ref>{{cite web|url =https://www.thetimes.co.uk/article/review-12-rules-for-life-anantidote-to-chaos-by-jordan-b-peterson-hv3dx0rwz|title =Review: 12 Rules for Life: An Antidote to Chaos by Jordan B Peterson|first =Melanie|last =Reid|website =The Times|date =January 12, 2018}}</ref> [[Bryan Appleyard]], also writing for ''The Times'', describes the book as "a less dense and more practical version of ''Maps of Meaning''." He says it is "a baggy, aggressive, in-your-face, get-real book that, ultimately, is an attempt to lead us back to what Peterson sees as the true, the beautiful and the good – i.e., God."<ref>{{cite web|url =https://www.thetimes.co.uk/article/12-rules-life-antidote-chaos-jordan-b-peterson-review-zg0kfq9wv|title =Book review: 12 Rules for Life: An Antidote to Chaos by Jordan B Peterson|first =Bryan|last =Appleyard|website =The Times|date =January 13, 2018}}</ref>
[[Melanie Reid]], in her review of ''12 Rules for Life'' for ''[[The Times]]'', says the book is "aimed at teenagers, millennials and young parents". Summarising it, she states: "If you peel back the verbiage, the cerebral preening, you are left with a hardline self-help manual of self-reliance, good behaviour, self-betterment and individualism that probably reflects [Peterson's] childhood in rural Canada in the 1960s."<ref>{{cite web|url =https://www.thetimes.co.uk/article/review-12-rules-for-life-anantidote-to-chaos-by-jordan-b-peterson-hv3dx0rwz|title =Review: 12 Rules for Life: An Antidote to Chaos by Jordan B Peterson|first =Melanie|last =Reid|website =The Times|date =January 12, 2018}}</ref> [[Bryan Appleyard]], also writing for ''The Times'', describes the book as "a less dense and more practical version of ''Maps of Meaning''." He says it is "a baggy, aggressive, in-your-face, get-real book that, ultimately, is an attempt to lead us back to what Peterson sees as the true, the beautiful and the good – i.e., God."<ref>{{cite web|url =https://www.thetimes.co.uk/article/12-rules-life-antidote-chaos-jordan-b-peterson-review-zg0kfq9wv|title =Book review: 12 Rules for Life: An Antidote to Chaos by Jordan B Peterson|first =Bryan|last =Appleyard|website =The Times|date =January 13, 2018}}</ref>

[[Pankaj Mishra]] in ''[[The New York Review of Books]]'' wrote in his review ''Jordan Peterson & Fascist Mysticism'' that Peterson's insights are "a typical, if not archetypal, product of our own times: right-wing pieties seductively mythologized for our current lost generations" and that "Peterson confirms his membership of this far-right sect by never identifying the evils caused by belief in profit, or [[Mammon]]: slavery, genocide, and imperialism". He says, "Nowhere in his published writings does Peterson reckon with the moral fiascos of his gurus and their political ramifications; he seems unbothered by the fact that thinking of human relations in such terms as dominance and hierarchy connects too easily with such nascent viciousness such as misogyny, anti-Semitism and Islamophobia".<ref name="pwn">http://www.nybooks.com/daily/2018/03/19/jordan-peterson-and-fascist-mysticism/</ref> Mishra further compared Peterson to his gurus, saying "Peterson, however, seems to have modelled his public persona on [[Jung]] rather than [[Joseph Campbell|Campbell]]. The Swiss sage sported a ring ornamented with the effigy of a snake—the symbol of light in a pre-Christian Gnostic cult. Peterson claims that he has been inducted into “the coastal Pacific Kwakwaka’wakw tribe”; he is clearly proud of the Native American longhouse he has built in his Toronto home."<ref name="pwn"/> and continuing "Peterson may seem the latest in a long line of eggheads pretentiously but harmlessly romancing the [[noble savage]]. But it is worth remembering that Jung recklessly generalized about the superior “Aryan soul” and the inferior “Jewish psyche” and was initially sympathetic to the Nazis."<ref name="pwn"/>

Peterson reacted violently to the Mishra's review on twitter, with insults and swears: "You arrogant, racist son of a bitch Pankaj Mishra: How dare you accuse me of 'harmlessly romancing the noble savage.' That's how you refer to my friend Charles Jose who I've worked with for 15 years?" then threat of violence: "And you call me a fascist? You sanctimonious prick. If you were in my room at the moment, I'd slap you happily."<ref>https://twitter.com/jordanbpeterson/status/975941537619107840</ref> In fact, the review never mentioned Charles Jose nor called Peterson a fascist.


[[Hari Kunzru]] of ''[[The Guardian]]'' said the book collates advice from Peterson's clinical practice with personal anecdotes, accounts of his academic work as a psychologist and "a lot of intellectual history of the '[[great books]]' variety".<ref>{{cite web|url =https://www.theguardian.com/books/2018/jan/18/12-rules-for-life-jordan-b-peterson-review|title =12 Rules for Life by Jordan B Peterson review – a self-help book from a culture warrior|first =Kari|last =Kunzru|website =The Guardian|date =January 18, 2018}}</ref> [[Tim Lott]], also writing for ''The Guardian'', did not consider it as a typical self-help book because of its influences, non-positive message, commercial appeal and intellectual weight compared to ''[[The Secret (book)|The Secret]]'' or ''[[How to Win Friends and Influence People]]''.<ref name="Lott18"/>
[[Hari Kunzru]] of ''[[The Guardian]]'' said the book collates advice from Peterson's clinical practice with personal anecdotes, accounts of his academic work as a psychologist and "a lot of intellectual history of the '[[great books]]' variety".<ref>{{cite web|url =https://www.theguardian.com/books/2018/jan/18/12-rules-for-life-jordan-b-peterson-review|title =12 Rules for Life by Jordan B Peterson review – a self-help book from a culture warrior|first =Kari|last =Kunzru|website =The Guardian|date =January 18, 2018}}</ref> [[Tim Lott]], also writing for ''The Guardian'', did not consider it as a typical self-help book because of its influences, non-positive message, commercial appeal and intellectual weight compared to ''[[The Secret (book)|The Secret]]'' or ''[[How to Win Friends and Influence People]]''.<ref name="Lott18"/>

Revision as of 23:52, 28 April 2018

12 Rules for Life: An Antidote to Chaos
File:12 Rules for Life An Antidote to Chaos book cover.jpg
AuthorJordan Peterson
IllustratorEthan Van Sciver
LanguageEnglish
SubjectSelf-help, personal growth, ethics, applied psychology, social philosophy
GenreNon-fiction
PublisherPenguin Random House
Penguin Allen Lane (U.K.)
Publication date
January 23, 2018 (Canada)
January 16, 2018 (U.K.)
Publication placeCanada
Media typePrint, digital, audible
Pages448 (hardcover)
320 (ebook)
ISBN978-0-345-81602-3 (Canada), ISBN 978-0-241-35163-5 (U.K.)
Preceded byMaps of Meaning: The Architecture of Belief (1999) 

12 Rules for Life: An Antidote to Chaos is a 2018 bestselling self-help book by Canadian clinical psychologist and psychology professor Jordan Peterson. The book includes abstract ethical principles about life influenced by and based on biology, literature, religion, myths, clinical experience and scientific research. It is written in a more accessible style than his previous academic book, Maps of Meaning: The Architecture of Belief (1999).[1][2][3][4][5]

Description

The book grew out of Peterson's hobby of answering questions posted on Quora, the one being "What are the most valuable things everyone should know?" and his answer included 40 rules.[2][6] Some of the quotes were used by his former student Gregg Hurwitz in the novel Orphan X.[2] Peterson stated it "isn't only written for other people. It's a warning to me".[3]

Happiness is a pointless goal. Don’t compare yourself with other people, compare yourself with who you were yesterday. No one gets away with anything, ever, so take responsibility for your own life. You conjure your own world, not only metaphorically but also literally and neurologically. These lessons are what the great stories and myths have been telling us since civilisation began.

— Jordan Peterson, 2018[3]

The book is divided into chapters with each title representing a specific rule for life explained in an essay. The founding idea is that "suffering is built into the structure of being," but although it can be unbearable, people have a choice either to withdraw, which is a "suicidal gesture", or to face and transcend it.[1] However, living in a world of chaos and order,[7] each human being has "darkness" which can "turn them into the monsters they're capable of being" to satisfy their dark impulses in right situations. The scientific experiments like Invisible Gorilla Test show that perception is adjusted to aims, and it is better to seek meaning rather than happiness. Peterson noted that "it's all very well to think the meaning of life is happiness, but what happens when you're unhappy? Happiness is a great side effect. When it comes, accept it gratefully. But it's fleeting and unpredictable. It's not something to aim at – because it's not an aim. And if happiness is the purpose of life, what happens when you're unhappy? Then you're a failure".[3]

The book advances the idea that people are born with the instinct for ethics and meaning and should take responsibility to search for meaning above their own interests (chapter seven, "Pursue what is meaningful, not what is expedient"). Such thinking is reflected in great contemporary stories such as Pinocchio, The Lion King and Harry Potter or ancient stories from the Bible.[3] To "Stand up straight with your shoulders back" (title of first chapter) is to "accept the terrible responsibility of life", to make self-sacrifice,[8] because the individual must rise above victimization and "conduct his or her life in a manner that requires the rejection of immediate gratification, of natural and perverse desires alike".[7] The comparison to neurological structures and behavior of lobsters is used as a natural example to the formation of social hierarchies.[4][5][9] In the other parts of the work is explored and criticized the state of young men, the upbringing which ignores sex differences between boys and girls (criticism of overprotection and tabula rasa model in social sciences), male-female interpersonal relationships, school shootings, religion and moral nihilism, relativism and lack of respect to the values that build Western society.[4][7][10][11][12][13][14] In the last chapter, Peterson outlines ways one can cope with the most tragic events in a person's life, events that are often out of that individual's control. In it, he describes his own personal struggle when it was discovered that his daughter, Mikhaila, had a rare bone disease.[3] The chapter is a meditation on how to maintain a watchful eye and cherish life's small redeemable qualities (i.e., to "pet a cat when you encounter one"). It also outlines a practical way to deal with hardship: to shorten one's temporal scope of responsibility (e.g., focusing on the next minute rather than the next three months).[15]

Outline of the book:[3]

  1. Stand up straight with your shoulders back
  2. Treat yourself like someone you are responsible for helping
  3. Make friends with people who want the best for you
  4. Compare yourself to who you were yesterday, not to who someone else is today
  5. Do not let your children do anything that makes you dislike them
  6. Set your house in perfect order before you criticize the world
  7. Pursue what is meaningful (not what is expedient)
  8. Tell the truth – or, at least, don't lie
  9. Assume that the person you are listening to might know something you don't
  10. Be precise in your speech
  11. Do not bother children when they are skateboarding
  12. Pet a cat when you encounter one on the street

Marketing

To promote the book, Peterson went on a world tour, the first part being from 14 January, 2018 until 17 February, 2018 including events in England, Canada, and US.[16] The sold-out venues included 1,000-seat conference hall Emmanuel Centre in London,[17][10][18] and 2,000-seat Orpheum Theatre in Los Angeles.[19] The 11 February event at Citadel Theatre in Edmonton was canceled by theatre's board directors and management for which they later apologized, and instead was held at sold-out Hyatt Place.[20][21] The second part includes three sold-out events in March in Australia,[22] continuing at Beacon Theatre in New York, and the third part held between early May and June numbering ten events in the US and Canada, and one in the UK.[23]

As part of the tour, Peterson had an interview on Channel 4 News which went viral, receiving significant attention and over nine million views on YouTube.[7][22][24] He also appeared on BBC Radio 5 Live, Fox & Friends and Tucker Carlson Tonight,[14][25] ABC's 7.30,[26] Sky News Australia's Outsiders,[27] and HBO's Real Time with Bill Maher among others.[28]

Release

The book was published by Penguin Random House on January 23 in Canada,[29] while by Penguin Allen Lane on January 16, 2018 in the United Kingdom.[30] It was announced a deal with publisher Beijing Cheers for the release of Mandarin version in China,[31] and Goldmann Verlag for the release rights in Germany.[32]

Following the Channel 4 News interview, 12 Rules for Life was ranked the number one bestselling book on Amazon in the United States, number one in Canada and number four in the United Kingdom.[20][33] It was also the most read book, while the audiobook was number one on Canadian Audible, and number three on U.S. Audible.[34]

In Canada, since debut it topped the non-fiction category of The Globe and Mail and Toronto Star bestsellers lists.[35][36][37][38] In the United Kingdom for five weeks topped The Sunday Times bestsellers list for general hardcover between February 18 and March 25,[39][40][41][42][43] and again on April 15, selling over 60,000 copies.[44] According to The Guardian, the Nielsen BookScan reported sales of over 10,000 copies until March 12 in Australia.[45]

In the US, the book became the No. 1 nonfiction book and ebook on The Wall Street Journal's Best-Selling Books list,[46][47] it also topped The Washington Post,[48][49] and Reuters U.S. bestsellers list,[50] reached No. 2 on USA Today's overall list,[51] as well as topping hardcover nonfiction and top 10 overall category for Publishers Weekly selling over 284,000 copies until April 16, 2018.[52][53][54][55] In the category it replaced Michael Wolff's Fire and Fury.[56] Penguin Random House's CEO Markus Dohle in late March stated that the book has already sold over 700,000 copies in the US.[57] However, books editor Deborah Dundas from Toronto Star found the book did not chart on The New York Times, Los Angeles Times and IndieBound bestsellers list, without reliable answers from NYT. The NYT stated it was not counted because it was published by a Canadian company.[58] According to Random House Canada, the book was handled properly for the U.S. market.[34][59] Dennis Prager consider that the issue is its conservative context, and its lack of inclusion in the lists being the mainstream American media's manipulation.[60]

Reception

Melanie Reid, in her review of 12 Rules for Life for The Times, says the book is "aimed at teenagers, millennials and young parents". Summarising it, she states: "If you peel back the verbiage, the cerebral preening, you are left with a hardline self-help manual of self-reliance, good behaviour, self-betterment and individualism that probably reflects [Peterson's] childhood in rural Canada in the 1960s."[61] Bryan Appleyard, also writing for The Times, describes the book as "a less dense and more practical version of Maps of Meaning." He says it is "a baggy, aggressive, in-your-face, get-real book that, ultimately, is an attempt to lead us back to what Peterson sees as the true, the beautiful and the good – i.e., God."[62]

Pankaj Mishra in The New York Review of Books wrote in his review Jordan Peterson & Fascist Mysticism that Peterson's insights are "a typical, if not archetypal, product of our own times: right-wing pieties seductively mythologized for our current lost generations" and that "Peterson confirms his membership of this far-right sect by never identifying the evils caused by belief in profit, or Mammon: slavery, genocide, and imperialism". He says, "Nowhere in his published writings does Peterson reckon with the moral fiascos of his gurus and their political ramifications; he seems unbothered by the fact that thinking of human relations in such terms as dominance and hierarchy connects too easily with such nascent viciousness such as misogyny, anti-Semitism and Islamophobia".[63] Mishra further compared Peterson to his gurus, saying "Peterson, however, seems to have modelled his public persona on Jung rather than Campbell. The Swiss sage sported a ring ornamented with the effigy of a snake—the symbol of light in a pre-Christian Gnostic cult. Peterson claims that he has been inducted into “the coastal Pacific Kwakwaka’wakw tribe”; he is clearly proud of the Native American longhouse he has built in his Toronto home."[63] and continuing "Peterson may seem the latest in a long line of eggheads pretentiously but harmlessly romancing the noble savage. But it is worth remembering that Jung recklessly generalized about the superior “Aryan soul” and the inferior “Jewish psyche” and was initially sympathetic to the Nazis."[63]

Peterson reacted violently to the Mishra's review on twitter, with insults and swears: "You arrogant, racist son of a bitch Pankaj Mishra: How dare you accuse me of 'harmlessly romancing the noble savage.' That's how you refer to my friend Charles Jose who I've worked with for 15 years?" then threat of violence: "And you call me a fascist? You sanctimonious prick. If you were in my room at the moment, I'd slap you happily."[64] In fact, the review never mentioned Charles Jose nor called Peterson a fascist.

Hari Kunzru of The Guardian said the book collates advice from Peterson's clinical practice with personal anecdotes, accounts of his academic work as a psychologist and "a lot of intellectual history of the 'great books' variety".[65] Tim Lott, also writing for The Guardian, did not consider it as a typical self-help book because of its influences, non-positive message, commercial appeal and intellectual weight compared to The Secret or How to Win Friends and Influence People.[3]

Bill Jamieson, in a joint review with Steven Pinker's Enlightenment Now for The Scotsman, praised the essays for being "richly illustrated and packed with excellent advice on how we can restore meaning and a sense of progression to our everyday lives", describing both books as "verbal waterboarding for supporters of big government".[66] David Brooks of The New York Times argued that "The Peterson way is a harsh way, but it is an idealistic way – and for millions of young men, it turns out to be the perfect antidote to the cocktail of coddling and accusation in which they are raised".[7] David A. French of National Review considered it as a "beacon of light" for current time, with a simple but profound purpose of "to help a person look in the mirror and respect the person he or she sees".[67]

Dorothy Cummings McLean, writing for The Catholic World, considered it as "the most thought-provoking self-help book I have read in years", the rules for life reminding her of those by Bernard Lonergan, and content "serving as a bridge between Christians and non-Christians interested in the truths of human life and in resisting the lies of ideological totalitarianism".[68] Bishop Robert Barron in a review for the same press praised the archetypal reading of the story about Adam and Eve and the Garden of Eden with Jesus representing "gardener", exploration of psyche of Aleksandr Solzhenitsyn and his experience written in The Gulag Archipelago, but although not supportive of its "gnosticizing tendency to read Biblical religion purely psychologically and philosophically and not at all historically" or that "God ... [is] simply a principle or an abstraction", it is "valuable for the beleaguered young men in our society, who need a mentor to tell them to stand up straight and act like heroes".[69]

Ron Dart, in a review for The Ormsby Review, considered the book "an attempt to articulate a more meaningful order for freedom as an antidote to the erratic ... chaos of our age", but although "necessary" with exemplary advice for men and women it is "hardly a sufficient text for the tougher questions that beset us on our all too human journey and should be read as such".[70][71] Julian Baggini, in a review of the book for the Financial Times, writes: "In headline form, most of his rules are simply timeless good sense. ... The problem is that when Peterson fleshes them out, they carry more flab than meat."[72] Peter Hitchens for The Spectator stated did not like the "conversational and accessible" writing style and amount of "recapitulation", but noted it had "moving moments", "good advice" with a message "aimed at people who have grown up in the post-Christian West" with special appeal to young men.[73] Park MacDougald of New York shared a similar view, stating that on paper Peterson lacks "coherence, emotional depth" compared to lectures, but "still, he produces nuggets of real insight".[4]

Kelefa Sanneh of The New Yorker noted that "some of his critics might be surprised to find much of the advice he offers unobjectionable, if old-fashioned: he wants young men to be better fathers, better husbands, better community members. In this way, he might be seen as an heir to older gurus of manhood like Elbert Hubbard, who in 1899 published a stern and wildly popular homily called A Message to Garcia".[14] Some like Heather Wilhelm for National Review,[74][75] and James Grainger for the Toronto Star were critical of initial reviews misinterpreting Peterson.[5]

References

  1. ^ a b Blatchford, Christie (January 19, 2018). "Christie Blatchford sits down with "warrior for common sense" Jordan Peterson". National Post. Retrieved January 19, 2018.
  2. ^ a b c Bartlett, Tom (January 17, 2018). "What's So Dangerous About Jordan Peterson?". The Chronicle of Higher Education. Retrieved January 19, 2018.
  3. ^ a b c d e f g h Lott, Tim (January 21, 2018). "Jordan Peterson: 'The pursuit of happiness is a pointless goal'". The Observer. Retrieved January 21, 2018.
  4. ^ a b c d MacDougald, Park (February 11, 2018). "Why They Listen to Jordan Peterson". New York. Retrieved March 3, 2018.
  5. ^ a b c Grainger, James (January 22, 2018). "Jordan Peterson on embracing your inner lobster in 12 Rules for Life". Toronto Star. Retrieved March 3, 2018.
  6. ^ Howard, Jeffrey (February 5, 2018). "Does Postmodernism Pit Us Against Each Other?". Foundation for Economic Education. Retrieved March 3, 2018.
  7. ^ a b c d e Brooks, David (January 25, 2018). "The Jordan Peterson Moment". The New York Times. Retrieved January 31, 2018.
  8. ^ Gornoski, David (January 29, 2018). "Christ vs. the Crowd: My Interview with Jordan B. Peterson". The Christian Post. Retrieved March 3, 2018.
  9. ^ Gonçalves, Leonor (January 24, 2018). "Psychologist Jordan Peterson says lobsters help to explain why human hierarchies exist – do they?". The Conversation. Retrieved March 3, 2018.
  10. ^ a b Murray, Douglas (January 20, 2018). "The curious star appeal of Jordan Peterson". The Spectator. Retrieved January 20, 2018.
  11. ^ McCrae, Niall (February 3, 2018). "Bossy feminism and the male lemmings". The Conservative Woman. Retrieved March 3, 2018.
  12. ^ Rubenstein, Adam (March 1, 2018). "Jordan Peterson: 'I Don't Want People Falling Down in an Ideological Abyss'". The Weekly Standard. Retrieved March 3, 2018.
  13. ^ Sichel, Jared (February 21, 2018). "Sichel: Jordan Peterson's '12 Rules for Life' And The Parkland Massacre". The Daily Wire. Retrieved March 3, 2018.
  14. ^ a b c Sanneh, Kelefa (March 5, 2018). "Jordan Peterson's Gospel of Masculinity". The New Yorker. Retrieved March 3, 2018.
  15. ^ Jordan, Peterson (November 1, 2017). "Jordan Peterson LIVE: 12 Rules for Life - An Antidote to Chaos". website (Interview). Interviewed by Dave Rubin. Los Angeles, California: The Rubin Report. Retrieved April 1, 2018.
  16. ^ "Jordan Peterson Events". jordanbpeterson.com. Retrieved 3 March 2018.
  17. ^ Law, Katie (January 20, 2018). "Canadian psychologist Jordan Peterson: the 'anti-snowflake' crusader speaks out". London Evening Standard. Retrieved January 20, 2018.
  18. ^ Kelman, Andrew (January 27, 2018). "Walking the Tightrope Between Chaos and Order – An Interview with Jordan B Peterson". Quilette. Retrieved March 3, 2018.
  19. ^ Read, Max (February 4, 2018). "Talking Basement-Dwellers With Jordan Peterson, Reddit's New Favorite Philosopher". New York. Retrieved March 3, 2018.
  20. ^ a b Staples, David (January 18, 2018). "David Staples: Dark day as Citadel Theatre snubs controversial author". Edmonton Journal. Retrieved January 22, 2018.
  21. ^ Heidenreich, Phil (January 20, 2018). "Edmonton's Citadel Theatre apologizes over how it handled Jordan Peterson event". Global News. Retrieved January 20, 2018.
  22. ^ a b Albrechtsen, Janet (February 24, 2018). "Jordan Peterson: six reasons that explain his rise". The Australian. Retrieved March 3, 2018.
  23. ^ "Dr. Jordan Peterson Announces 12 Rules for Life Tour". The New York Times. February 20, 2018. Retrieved March 5, 2018.
  24. ^ Doward, Jamie (January 21, 2018). "'Back off', controversial professor urges critics of C4 interviewer". The Observer. Retrieved January 21, 2018.
  25. ^ "Professor on Trudeau's 'Mankind' Objection: Canada Will 'Pay' for This Leftist Ideology". Fox News. February 6, 2018. Retrieved March 3, 2018.
  26. ^ Frank Chung (March 14, 2018). "Jordan Peterson says hate speech will be policed by 'last people in the world you would want to'". news.com.au. Retrieved April 21, 2018.
  27. ^ "Governments should not 'mandate' gender speech". Sky News Australia. Retrieved April 21, 2018.
  28. ^ "Jordan Peterson Clashes w/ Maher Panel About Political Divide: 'You Need To Have Respect' For Trump Voters". Mediaite. April 21, 2018. Retrieved April 21, 2018.
  29. ^ "12 Rules for Life by Jordan B. Peterson". Penguin Random House. Retrieved March 3, 2018.
  30. ^ "12 Rules for Life by Jordan B. Peterson". Penguin. Retrieved March 3, 2018.
  31. ^ Horwitz, Josh (February 23, 2018). "An anti-Marxist, pro-free speech YouTuber is gaining a following in China". Quartz. Retrieved March 3, 2018.
  32. ^ Carter, Sue (January 26, 2018). "Daily Deals: German rights sold to Jordan B. Peterson's 12 Rules for Life". Quill & Quire. Retrieved March 12, 2018.
  33. ^ "Amazon Best Sellers in Books". January 31, 2018. Archived from the original on January 31, 2018. Retrieved January 31, 2018.
  34. ^ a b Hopper, Tristin (March 7, 2018). "Could Jordan Peterson become the best-selling Canadian author of all time?". Edmonton Journal. Retrieved March 12, 2018.
  35. ^ "Bestsellers: Hardcover Non-Fiction, Feb. 3, 2018". The Globe and Mail. Retrieved March 3, 2018.
  36. ^ "Bestsellers: Hardcover Non-Fiction, March 3, 2018". The Globe and Mail. Retrieved March 3, 2018.
  37. ^ "Toronto Star bestsellers for the week ending Feb. 10". Toronto Star. Retrieved March 3, 2018.
  38. ^ "Toronto Star bestsellers for the week ending March 10". Toronto Star. Retrieved March 12, 2018.
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  40. ^ "Books: The Sunday Times Bestsellers, February 25". The Sunday Times. Retrieved March 3, 2018.
  41. ^ "Books: The Sunday Times Bestsellers, March 4". The Sunday Times. Retrieved March 5, 2018.
  42. ^ "Books: The Sunday Times Bestsellers, March 11". The Sunday Times. Retrieved March 12, 2018.
  43. ^ "Books: The Sunday Times Bestsellers, March 25". The Sunday Times. Retrieved March 26, 2018.
  44. ^ "Books: The Sunday Times Bestsellers, April 15". The Sunday Times. Retrieved April 17, 2018.
  45. ^ Hutchens, Gareth (March 12, 2018). "Not all he says is defensible, but Jordan Peterson deserves to be taken seriously". The Guardian. Retrieved March 12, 2018.
  46. ^ "Best-Selling Books Week Ended Feb. 11". The Wall Street Journal. February 16, 2018. Retrieved March 2, 2018.
  47. ^ "Wall Street Journal-Best Sellers". The Washington Post. April 12, 2018. Retrieved April 17, 2018.
  48. ^ "Bestsellers: National nonfiction". The Washington Post. February 11, 2018. Retrieved March 3, 2018.
  49. ^ "Bestsellers: National nonfiction". The Washington Post. February 25, 2018. Retrieved March 3, 2018.
  50. ^ "Table-Hannah's 'The Great Alone' again tops U.S. best-sellers". Reuters. March 1, 2018. Retrieved March 4, 2018.
  51. ^ "12 Rules for Life: An Antidote to Chaos charting". USA Today. Retrieved March 3, 2018.
  52. ^ "Publishers Weekly Best-Sellers". Miami Herald. March 1, 2018. Retrieved March 3, 2018.
  53. ^ "Publishers Weekly Bestseller Lists – Hardcover Nonfiction". Publishers Weekly. Archived from the original on March 3, 2018. Retrieved March 3, 2018.
  54. ^ "Publishers Weekly Bestseller Lists – Top 10 Overall". Publishers Weekly. Archived from the original on March 3, 2018. Retrieved March 3, 2018. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  55. ^ "Publishers Weekly Bestseller Lists – Hardcover Nonfiction". Publishers Weekly. Archived from the original on April 17, 2018. Retrieved April 17, 2018.
  56. ^ "Rules to live by from a grumpy old man". Irish Independent. February 25, 2018. Retrieved March 3, 2018.
  57. ^ Jim Milliot (March 27, 2018). "PRH Has Stable 2017". Publishers Weekly. Retrieved April 17, 2018.
  58. ^ Dundas, Deborah (February 9, 2018). "Jordan Peterson's book is a bestseller – except where it matters most". Toronto Star. Retrieved March 3, 2018.
  59. ^ Stelter, Brian (April 16, 2018). "Every top New York Times best-seller this year has been about Trump". CNN. Retrieved April 17, 2018.
  60. ^ Prager, Dennis (April 17, 2018). "The Times Best-Seller List: Another Reason Americans Don't Trust the Media". National Review. Retrieved April 17, 2018.
  61. ^ Reid, Melanie (January 12, 2018). "Review: 12 Rules for Life: An Antidote to Chaos by Jordan B Peterson". The Times.
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