South of Market, San Francisco

"SoMa" redirects here. For the SoMa in Vancouver, see South Main.

SoMa (South of Market) is a neighborhood in San Francisco, California. Its borders are Market Street to the north-northwest, the San Francisco Bay to the east, Townsend Street to the south-southeast, and U.S. Route 101 (Central Freeway) to the west-southwest. It is the part of the city in which the street grid runs parallel and perpendicular to Market Street. The eastern edge along the Embarcadero and southeastern corner of this area (where Mission Creek meets the bay) is known as South Beach, a separate neighborhood, and the border below Townsend Street begins Mission Bay. The northeastern corner (where Market Street meets the bay) is often considered part of the Financial District.

Name

Most San Franciscans prefer to refer to the neighborhood by its full name, South of Market, though there is a trend to shorten the name to SOMA or SoMa, probably in reference to SoHo (South of Houston) in New York City, and, in turn, Soho in London.

Before being called South of Market this area was called "South of the Slot", a reference to the cable cars that ran up and down Market along a slot through which they attached to the cables. While the cable cars have long since disappeared from Market Street, some "old timers" still refer to this area as "South of the Slot".

Looking northwest toward the San Francisco Museum of Modern Art. The waterfall drains into the pool on the right.

History

Throughout the 1940s and 1950s, South of Market was home not only to warehousing and light industry, but also to a sizable population of transients, seamen, other working men living in hotels, and a working-class residential population in old Victorian buildings in smaller side streets and alleyways.

The waterfront redevelopment of the Embarcadero in the 1950s pushed a new population into this area in the 1960s, the incipient gay community, and the leather community in particular. From 1962 until 1982, the gay community in grew and thrived South of Market, around Folsom Street in particular. This community had been active in resisting the City's ambitious redevelopment program for the South of Market area throughout the 1970s. But as the AIDS epidemic unfolded in the 1980s, the ability of this community to stand up to downtown and City Hall were dramatically weakened. The crisis became an opportunity for the City (in the name of "public health") to close bathhouses and regulate bars---businesses that had been the cornerstone of the community's efforts to maintain a gay space in the South of Market neighborhood.

In 1984, as these spaces for gay community were rapidly closing, a coalition of housing activists and community organizers started the Folsom Street Fair, in order to enhance the visibility of the community at a time when people in City Hall and elsewhere were apt to think it had gone away. The fair also provided an means for much-needed fundraising, and create opportunities for members of the leather community to connect to services and vital information (e.g., regarding safer sex) which bathhouses and bars might otherwise have been ideally situated to distribute.

Recent Development

South of Market was originally a warehouse district, with longer blocks than other parts of the city. Redevelopment of the area began in the late 1970s - early 1980s with the construction of the conference center, Moscone Center, which occupies three blocks and hosts many major trade shows. Moscone South opened its doors in December 1981. Moscone North opened in May 1992, and most recently Moscone West in June 2003.

With the opening of the San Francisco Museum of Modern Art in 1995, the Yerba Buena Center region of the South of Market has become a hub for museums. Other museums in the area include the Yerba Buena Center for the Arts, the Museum of the African Diaspora, the Cartoon Art Museum, the children's Zeum, and the temporary home of the California Academy of Sciences. The planned sites for the Contemporary Jewish Museum and the Mexican Museum are also in the Yerba Buena area. The Center for the Arts, along with Yerba Buena Gardens and the Metreon, is built on top of Moscone North. Across Howard Street, built on top of Moscone South, is a children's park featuring a large play area, an ice skating rink, a bowling alley, a restaurant, the Zeum, and the restored merry-go-round from Playland-At-the-Beach. The children's park and Zeum are joined to Yerba Buena Gardens by a footbridge over Howard Street.

Today, in addition to warehouses, there are a great many bars and nightclubs, restaurants, and residential lofts in the area. During the late-1990s, South of Market was known for being a local center of the dot-com boom, due to its central location and relatively cheap housing and office space.

Demographics

Especially near the waterfront, Yerba Buena Gardens and Financial District, South of Market is rapidly gentrifying, with a large number of new residential high-rises and hotels.

Because of its historic blue-collar nature, South of Market is also an area of settlement for new immigrants. Entire communities made their homes in the district--from Irish Americans and Italian Americans to Greek Americans. Presently the largest migrant group living in South of Market are Filipino Americans. In fact, St. Patrick's Church, located across from Yerba Buena Gardens, celebrates masses in Tagalog. Also present are a Filipino boarding house, called the "Bayanihan House" and located on 6th and Mission Streets, and a new park next to Bessie Carmichael Elementary School and named after Victoria Manalo Draves.

Since the 1950s, South of Market has been a center for the leather subculture of the gay community. At the end of each September the Folsom Street Fair is held on Folsom Street between 7th and 12th Streets. The smaller and less-commercialized but also leather subculture-oriented Up Your Alley Fair (commonly referred to as the Dore Alley Fair) is also held in the neighborhood, in late July on Folsom between 9th and 10th Streets and in Dore Alley between Folsom and Howard.

Vertical growth of South of Market

Template:Future building A major transformation of the neighborhood is planned with the Transbay Terminal Replacement Project, which if funded, is planned to be open by 2013. In addition, new highrise residential projects like One Rincon Hill, 300 Spear Street, and Millennium Tower are transforming the San Francisco skyline.

According to an article on May 25, 2006, the Transbay Joint Powers Authority proposed to raise the height limits around the new Transbay Terminal. That will mean instead of having one 70 story, 925 feet tower (282 m), a trio of towers, with two at about the same height as the 853 foot (260 m) Transamerica Pyramid and a third one (Transbay Project I or Transbay Tower) of at least 1,000 feet (366 m) will be built. The third tower could be the tallest on the West Coast. On December 21, 2006, city developers led by the architect Renzo Piano submitted a proposal for a group of towers that includes two 1,200 foot. (366 m) towers, two 900 foot (274 m) towers, and a 600 foot (183 m) tower. The 1,200 foot (366 m) towers would become the tallest buildings in the United States outside of New York City and Chicago. Later, on August 6, 2007, three different plans for the Transbay Tower were revealed to San Francisco. The heights of these plans vary significantly, ranging from a 1,200 feet (366 m) obelisk to a 1,375 ft (419 m) 93 story twisting tower. This 13-tower proposal (five Renzo towers, eight Transbay towers) is said to give San Francisco an internationally recognized skyline by having a central peak and in addition, balance the off-centered existing skyline due to the Transamerica Pyramid and the Bank of America Building.

See also

• Moscone Center
• San Francisco
• San Francisco Museum of Modern Art
• Transbay Terminal
• Union Square
• List of tallest buildings in San Francisco
• San Francisco Transbay development

External links

• Transbay Joint Powers Authority Official Site
• The Palms - San Francisco
• One Rincon Hill
• SoMaWest.org