Domino's: Difference between revisions
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{{Use mdy dates|date=April 2021}} |
{{Use mdy dates|date=April 2021}} |
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{{Infobox company |
{{Infobox company |
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| name = Domino's Pizza, Inc. |
| name = Domino's Pizza, Inc. |
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| logo = DominosPizza.svg |
| logo = DominosPizza.svg |
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| logo_size = 250px |
| logo_size = 250px |
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| logo_caption = Shortened logo introduced in 2012 |
| logo_caption = Shortened logo introduced in 2012 |
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| image = Dominos Pizza in Gothenburg.jpg |
| image = Dominos Pizza in Gothenburg.jpg |
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| image_caption = Domino's |
| image_caption = Domino's in [[Sweden]] |
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| trading_name = |
| trading_name = |
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| former_name = DomiNick's Pizza (1960–1965)<br>Domino's Pizza |
| former_name = DomiNick's Pizza (1960–1965)<br />Domino's Pizza (1965–2012) |
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| type = [[Public company|Public]] |
| type = [[Public company|Public]] |
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| traded_as = {{ubl|{{NYSE|DPZ}}|[[S&P 500]] component}} |
| traded_as = {{ubl|{{NYSE|DPZ}}|[[S&P 500]] component}} |
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| ISIN = {{ISIN|sl=n|pl=y|US25754A2015}} |
| ISIN = {{ISIN|sl=n|pl=y|US25754A2015}} |
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| founded = {{Start date and age|1960|12|9}} in [[Ypsilanti, Michigan]], U.S. |
| founded = {{Start date and age|1960|12|9}} in [[Ypsilanti, Michigan]], U.S. |
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| founders = {{ubl|Jim Moaning|[[Tom Monaghan]]|Dominick DeVarti}} |
| founders = {{ubl|Jim Moaning|[[Tom Monaghan]] | Dominick DeVarti}} |
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| industry = {{ubl|[[Foodservice]]|[[Franchising]]}} |
| industry = {{ubl|[[Foodservice]] | [[Franchising]]}} |
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| hq_location = Domino's |
| hq_location = Domino's Farms Office Park |
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| hq_location_city = [[Ann Arbor Township, Michigan]] |
| hq_location_city = [[Ann Arbor Township, Michigan]] |
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| hq_location_country = United States |
| hq_location_country = United States |
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| num_locations = 20,591 {{As of|2024|1|2|df=US}} |
| num_locations = 20,591 {{As of|2024|1|2|df=US}} |
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| area_served = Worldwide |
| area_served = Worldwide |
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| key_people = {{nowrap|[[Dave Brandon|David A. Brandon]]}} {{nowrap|([[chairman]])}}<br/>{{nowrap|Russell Weiner<ref>{{cite web |url=https://biz.dominos.com/about-us/leadership/ |title=Leadership |publisher=Biz.dominos.com |date=2022-05-01 |access-date=2022-07-18 |archive-date=July 16, 2022 |archive-url=https://web.archive.org/web/20220716195052/https://biz.dominos.com/about-us/leadership/ |url-status=live }}</ref>}} {{nowrap|([[Chief executive officer|CEO]])}} |
| key_people = {{nowrap|[[Dave Brandon|David A. Brandon]]}} {{nowrap|([[chairman]])}}<br />{{nowrap|Russell Weiner<ref>{{cite web |url=https://biz.dominos.com/about-us/leadership/ |title=Leadership |publisher=Biz.dominos.com |date=2022-05-01 |access-date=2022-07-18 |archive-date=July 16, 2022 |archive-url=https://web.archive.org/web/20220716195052/https://biz.dominos.com/about-us/leadership/ |url-status=live }}</ref>}} {{nowrap|([[Chief executive officer|CEO]])}} |
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| products = {{ubl|[[Buffalo wing|Chicken wings]]|[[Dessert]]|[[Pasta]]|[[Pizza]]|[[Submarine sandwich]]es}} |
| products = {{ubl|[[Buffalo wing|Chicken wings]] | [[Dessert]] | [[Pasta]] | [[Pizza]] | [[Submarine sandwich]]es}} |
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| services = [[Food delivery]] |
| services = [[Food delivery]] |
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| revenue = {{increase}} US$4.479 |
| revenue = {{increase}} US$4.479 billion (2023) |
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| operating_income = {{increase}} US$819.5 |
| operating_income = {{increase}} US$819.5 million (2023) |
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| net_income = {{increase}} US$519.1 |
| net_income = {{increase}} US$519.1 million (2023) |
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| assets = {{increase}} US$1.674 |
| assets = {{increase}} US$1.674 billion (2023) |
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| equity = {{decrease}} −US$4.070 |
| equity = {{decrease}} −US$4.070 billion (2023) |
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| num_employees = {{approx.|9,250}} (2024) |
| num_employees = {{approx.|9,250}} (2024) |
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| parent = |
| parent = |
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| website = {{URL|https://dominos.com}} |
| website = {{URL|https://dominos.com}} |
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| footnotes |
| footnotes =<ref name=10-K>{{cite news |title=Domino's Pizza 2024 Annual Report |url=https://ir.dominos.com/static-files/9cdaceee-fabb-47ab-8d1d-e119b457d219 |date=March 6, 2024 |access-date=August 19, 2024 |archive-date=August 11, 2024 |archive-url=https://web.archive.org/web/20240811211128/https://ir.dominos.com/static-files/9cdaceee-fabb-47ab-8d1d-e119b457d219 |url-status=live }}</ref> |
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}} |
}} |
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[[File:Domino's Pizza Lobby Entrance Domino's |
[[File:Domino's Pizza Lobby Entrance Domino's Farms Ann Arbor Township Michigan.JPG|thumb|right|Headquarters in [[Ann Arbor, Michigan]]]] |
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'''Domino's Pizza, Inc.''', commonly referred to as '''Domino's |
'''Domino's Pizza, Inc.''', commonly referred to as '''Domino's''', is an American multinational [[pizza restaurant]] chain founded in 1960<ref name="10-K JAN 1 2017">{{cite web|url=https://www.sec.gov/Archives/edgar/data/1286681/000119312517060262/d350071d10k.htm|title=US SEC: Form 10-K Domino's Pizza, Inc.|publisher=[[U.S. Securities and Exchange Commission]] | access-date=January 26, 2018|archive-date=January 27, 2018|archive-url=https://web.archive.org/web/20180127202335/https://www.sec.gov/Archives/edgar/data/1286681/000119312517060262/d350071d10k.htm|url-status=live}}</ref> and led by CEO Russell Weiner. The corporation is [[Delaware General Corporation Law|Delaware-domiciled]]<ref>{{cite web|url=https://www.sec.gov/Archives/edgar/data/1286681/000119312509035628/d10k.htm|title=Form 10-K|website=sec.gov|access-date=November 3, 2018|archive-date=November 3, 2018|archive-url=https://web.archive.org/web/20181103091932/https://www.sec.gov/Archives/edgar/data/1286681/000119312509035628/d10k.htm|url-status=live}}</ref> and headquartered at the Domino's Farms Office Park in Ann Arbor Township, near [[Ann Arbor, Michigan]].<ref name="Reuters Profile">{{cite news|title=Profile: Domino's Pizza Inc (DPZ)|url=https://www.reuters.com/finance/stocks/companyProfile?symbol=DPZ|agency=[[Reuters]] | access-date=June 11, 2017|archive-url=https://web.archive.org/web/20170611205642/https://www.reuters.com/finance/stocks/companyProfile?symbol=DPZ|archive-date=June 11, 2017|date=June 9, 2017}}</ref><ref name="Corporate HQ">{{cite web|title=Welcome!|url=http://www.dominosfarms.com/home.asp|publisher=Domino's Farms Office Park|access-date=June 11, 2017|archive-url=https://web.archive.org/web/20170611212418/http://www.dominosfarms.com/home.asp|archive-date=June 11, 2017}}</ref> As of 2018, Domino's had approximately 15,000 stores, with 5,649 in the United States, 1,500 in India, and 1,249 in the United Kingdom.<ref name="dominos_fun_facts" /><ref name="dominos_india" /> Domino's has stores in over 83 countries<ref name=":2" /> and 5,701 cities worldwide.<ref name="dominos_history" /> |
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== History == |
== History == |
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=== 1960s–2010s === |
=== 1960s–2010s === |
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In 1960,<ref name="dominos_history"/> [[Tom Monaghan]] and his brother, Jim, took over the operation of DomiNick's, an existing location of a small pizza restaurant chain that had been owned by Dominick DeVarti, at 507 Cross Street (now 301 West Cross Street)<ref name=Leonard>Jim Leonard, ''Living the Faith: A Life of Tom Monaghan'' (University of Michigan Press, 2012) pp41-55</ref> in [[Ypsilanti, Michigan]],<ref>{{cite web|url=http://www.mlive.com/business/ann-arbor/index.ssf/2014/04/new_gourmet_burger_joint_openi.html|title=New gourmet burger joint opening in original Domino's Pizza location|last=Allen|first=Jeremy|date=April 21, 2014|work=mlive.com|access-date=December 20, 2016|archive-date=April 14, 2016|archive-url=https://web.archive.org/web/20160414080555/http://www.mlive.com/business/ann-arbor/index.ssf/2014/04/new_gourmet_burger_joint_openi.html|url-status=live}}</ref> near [[Eastern Michigan University]].<ref name="New Yorker">{{cite news |first=Peter J. |last=Boyer |title=The Deliverer |
In 1960,<ref name="dominos_history" /> [[Tom Monaghan]] and his brother, Jim, took over the operation of DomiNick's, an existing location of a small pizza restaurant chain that had been owned by Dominick DeVarti, at 507 Cross Street (now 301 West Cross Street)<ref name=Leonard>Jim Leonard, ''Living the Faith: A Life of Tom Monaghan'' (University of Michigan Press, 2012) pp41-55</ref> in [[Ypsilanti, Michigan]],<ref>{{cite web|url=http://www.mlive.com/business/ann-arbor/index.ssf/2014/04/new_gourmet_burger_joint_openi.html|title=New gourmet burger joint opening in original Domino's Pizza location|last=Allen|first=Jeremy|date=April 21, 2014|work=mlive.com|access-date=December 20, 2016|archive-date=April 14, 2016|archive-url=https://web.archive.org/web/20160414080555/http://www.mlive.com/business/ann-arbor/index.ssf/2014/04/new_gourmet_burger_joint_openi.html|url-status=live}}</ref> near [[Eastern Michigan University]].<ref name="New Yorker">{{cite news |first=Peter J. |last=Boyer |title=The Deliverer – A pizza mogul funds a moral crusade |magazine=[[The New Yorker]] | date=February 19, 2007 |access-date=August 31, 2009 |url=https://www.newyorker.com/magazine/2007/02/19/the-deliverer |archive-date=October 18, 2014 |archive-url=https://web.archive.org/web/20141018023513/http://www.newyorker.com/magazine/2007/02/19/the-deliverer |url-status=live }}</ref> The deal was secured by a $500 down payment, then the brothers borrowed $900 to pay for the store.<ref name=CNNMoney>{{cite web |author1=Sloane, Julie |author2=Tom Monaghan |title=Tom Monaghan Domino's Pizza. |work=[[CNNMoney]] | date=September 1, 2003 |access-date=October 15, 2014 |url=https://money.cnn.com/magazines/fsb/fsb_archive/2003/09/01/350799/ |archive-date=October 18, 2014 |archive-url=https://web.archive.org/web/20141018093039/http://money.cnn.com/magazines/fsb/fsb_archive/2003/09/01/350799/ |url-status=live }}</ref> The brothers planned to split the work hours evenly, but Jim did not want to quit his job as a full-time postman to keep up with the demands of the new business. Within eight months, Jim traded his half of the business to Tom for the [[Volkswagen Beetle]] they used for pizza deliveries.<ref name=CNNMoney /> |
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By 1965, Tom Monaghan had purchased two additional pizzerias; he now had a total of three locations in the same county. Monaghan wanted the stores to share the same branding, but the original owner forbade him from using the DomiNick's name. One day, an employee, Jim Kennedy, returned from a [[pizza delivery]] and suggested the name "Domino's".<ref name=Leonard/> Monaghan immediately loved the idea and officially renamed the business to Domino's Pizza, Inc. in 1965.<ref name=CNNMoney/> |
By 1965, Tom Monaghan had purchased two additional pizzerias; he now had a total of three locations in the same county. Monaghan wanted the stores to share the same branding, but the original owner forbade him from using the DomiNick's name. One day, an employee, Jim Kennedy, returned from a [[pizza delivery]] and suggested the name "Domino's".<ref name=Leonard /> Monaghan immediately loved the idea and officially renamed the business to Domino's Pizza, Inc. in 1965.<ref name=CNNMoney /> |
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The company logo originally had three dots, representing the three stores in 1965.<ref name=CNNMoney/> Monaghan planned to add a new dot with the addition of every new store, but this idea quickly faded, as Domino's experienced rapid growth.<ref name=CNNMoney/> Domino's Pizza opened its first franchise location in 1967 and by 1978, the company had expanded to 200 stores.<ref name="Datamonitor">{{cite web|date=November 12, 2008|title=Domino's Pizza, Inc.|url=http://www.datamonitor.com/store/Product/dominos_pizza_inc?productid=1744376E-79E5-49F9-9298-F128768A73E5|url-status=dead|archive-url=https://web.archive.org/web/20110927145439/http://www.datamonitor.com/store/Product/dominos_pizza_inc?productid=1744376E-79E5-49F9-9298-F128768A73E5|archive-date=September 27, 2011|access-date=August 31, 2009|work=Datamonitor Company Profiles|publisher=Datamonitor}}</ref> |
The company logo originally had three dots, representing the three stores in 1965.<ref name=CNNMoney /> Monaghan planned to add a new dot with the addition of every new store, but this idea quickly faded, as Domino's experienced rapid growth.<ref name=CNNMoney /> Domino's Pizza opened its first franchise location in 1967 and by 1978, the company had expanded to 200 stores.<ref name="Datamonitor">{{cite web|date=November 12, 2008|title=Domino's Pizza, Inc.|url=http://www.datamonitor.com/store/Product/dominos_pizza_inc?productid=1744376E-79E5-49F9-9298-F128768A73E5|url-status=dead|archive-url=https://web.archive.org/web/20110927145439/http://www.datamonitor.com/store/Product/dominos_pizza_inc?productid=1744376E-79E5-49F9-9298-F128768A73E5|archive-date=September 27, 2011|access-date=August 31, 2009|work=Datamonitor Company Profiles|publisher=Datamonitor}}</ref> |
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In 1975, Domino's faced a lawsuit by [[Amstar Corporation]], the maker of [[Domino Sugar]], alleging trademark infringement and unfair competition. On May 2, 1980, the [[United States Court of Appeals for the Fifth Circuit|Fifth Circuit Court of Appeals]] in [[New Orleans]] found in favor of Domino's Pizza.<ref name="Altlaw">{{cite web|title=Amstar Corporation, Plaintiff-Appellee, v. Domino's Pizza, Inc. and Atlanta Pizza, Inc., Pizza Enterprises, Inc. and Pizza Services, Inc., Hanna Creative Enterprises, Inc., Defendants-Appellants. |url=http://altlaw.org/v1/cases/525090 |date=May 2, 1980 |publisher=United States Court of Appeals for the Fifth Circuit |access-date=August 31, 2009 |url-status=dead |archive-url=https://web.archive.org/web/20080908015034/http://www.altlaw.org/v1/cases/525090 |archive-date=September 8, 2008 }}</ref> |
In 1975, Domino's faced a lawsuit by [[Amstar Corporation]], the maker of [[Domino Sugar]], alleging trademark infringement and unfair competition. On May 2, 1980, the [[United States Court of Appeals for the Fifth Circuit|Fifth Circuit Court of Appeals]] in [[New Orleans]] found in favor of Domino's Pizza.<ref name="Altlaw">{{cite web|title=Amstar Corporation, Plaintiff-Appellee, v. Domino's Pizza, Inc. and Atlanta Pizza, Inc., Pizza Enterprises, Inc. and Pizza Services, Inc., Hanna Creative Enterprises, Inc., Defendants-Appellants. |url=http://altlaw.org/v1/cases/525090 |date=May 2, 1980 |publisher=United States Court of Appeals for the Fifth Circuit |access-date=August 31, 2009 |url-status=dead |archive-url=https://web.archive.org/web/20080908015034/http://www.altlaw.org/v1/cases/525090 |archive-date=September 8, 2008 }}</ref> |
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In 1998, after 38 years of ownership, Domino's founder Tom Monaghan announced his retirement, sold 93 percent of the company to [[Bain Capital]], Inc. for about $1 |
In 1998, after 38 years of ownership, Domino's founder Tom Monaghan announced his retirement, sold 93 percent of the company to [[Bain Capital]], Inc. for about $1 billion, and ceased being involved in day-to-day operations of the company.<ref name="LAT sale">{{cite news|date=September 26, 1998|title=Domino's Founder to Retire, Sell Stake|newspaper=Los Angeles Times|url=https://www.latimes.com/archives/la-xpm-1998-sep-26-fi-26500-story.html|access-date=August 31, 2009|archive-date=June 28, 2010|archive-url=https://web.archive.org/web/20100628083019/http://articles.latimes.com/1998/sep/26/business/fi-26500|url-status=live}}</ref> A year later, the company named [[Dave Brandon]] as its CEO.<ref name="Brandon">{{cite press release|title=David A. Brandon Biography|url=http://phx.corporate-ir.net/phoenix.zhtml?c=135383&p=irol-govBio&ID=115901|publisher=Domino's Pizza, Inc.|year=2008|access-date=August 31, 2009|archive-url=https://web.archive.org/web/20160108045226/http://phx.corporate-ir.net/phoenix.zhtml?c=135383&p=irol-govBio&ID=115901|archive-date=January 8, 2016|url-status=dead}}</ref><!-- Image is similar to logo, but is user-created and not the actual logo. However, only commenting out for now.[[File:Classic Domino's Pizza Logo.PNG|thumb|left|"Classic" logo used for Domino's Pizza until 1997]] --> |
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====Leaning Tower of Pizza==== |
==== Leaning Tower of Pizza ==== |
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[[File:Tom Monaghans Leaning Tower of Pizza.jpg|thumb|right|50 |
[[File:Tom Monaghans Leaning Tower of Pizza.jpg|thumb|right|50-foot scale model of Birkerts' tower]] |
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The '''Leaning Tower of Pizza''' was a proposed 30-story slanted [[skyscraper]] that would have housed Domino's Pizza's operations at its Domino's Farms campus near [[Ann Arbor, Michigan]].<ref>Madden, Stephen (December 19, 1988). "[https://money.cnn.com/magazines/fortune/fortune_archive/1988/12/19/71394/index.htm Pizza Pie in the Sky]". [[CNN]].</ref> In the mid-1980s, Monaghan asked [[Taliesin Associated Architects]], the inheritors of [[Frank Lloyd Wright]]'s practice, to erect a structure based on an un-built tower that Wright designed in 1956 for [[Chicago]] called the Golden Beacon. Sometime during the planning of the tower, Monaghan and the Taliesin architects parted company, allegedly because both parties felt the project may have not served justice to the spirit of Wright's architecture. Mr. Monaghan then went to [[Gunnar Birkerts]], the architect of Domino's unusual half-mile (800 |
The '''Leaning Tower of Pizza''' was a proposed 30-story slanted [[skyscraper]] that would have housed Domino's Pizza's operations at its Domino's Farms campus near [[Ann Arbor, Michigan]].<ref>Madden, Stephen (December 19, 1988). "[https://money.cnn.com/magazines/fortune/fortune_archive/1988/12/19/71394/index.htm Pizza Pie in the Sky]". [[CNN]].</ref> In the mid-1980s, Monaghan asked [[Taliesin Associated Architects]], the inheritors of [[Frank Lloyd Wright]]'s practice, to erect a structure based on an un-built tower that Wright designed in 1956 for [[Chicago]] called the Golden Beacon. Sometime during the planning of the tower, Monaghan and the Taliesin architects parted company, allegedly because both parties felt the project may have not served justice to the spirit of Wright's architecture. Mr. Monaghan then went to [[Gunnar Birkerts]], the architect of Domino's unusual half-mile (800 m) long headquarters office building who came up with a design for a tower that would rise at a 15-degree angle with a swooping top reminiscent of the forms of Wright's late work. Birkerts' design, no doubt, had serious intent, but would immediately and forever be dubbed with the nickname "The Leaning Tower of Pizza" after Italy's [[Leaning Tower of Pisa]]. The structure was never built but a {{convert|50|ft|m|adj=on}} tall scale model stands at the proposed site on Domino Pizza headquarters in [[Ann Arbor Charter Township]], [[Michigan]], outside of Ann Arbor.<ref>Goldberger, Paul (May 1, 1988). "[https://query.nytimes.com/gst/fullpage.html?res=940DE3DF173CF932A35756C0A96E948260&sec=&spon=&pagewanted=all ARCHITECTURE VIEW; A Pizza Empire Strives for the Wright Stuff]", ''[[The New York Times]]''.</ref> |
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=== International expansion === |
=== International expansion === |
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[[File:Domino's Pizza Tuxtla.jpg|thumb|Domino's Pizza in [[Tuxtla Gutiérrez]], [[Chiapas]], Mexico]] |
[[File:Domino's Pizza Tuxtla.jpg|thumb|Domino's Pizza in [[Tuxtla Gutiérrez]], [[Chiapas]], Mexico]] |
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[[File:New Market Fast Food.JPG|thumb|Domino's Pizza, next to a [[KFC]], in [[New Market, Kolkata]], India]] |
[[File:New Market Fast Food.JPG|thumb|Domino's Pizza, next to a [[KFC]], in [[New Market, Kolkata]], India]] |
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On May 12, 1983, Domino's |
On May 12, 1983, Domino's opened its first international store, in [[Winnipeg, Manitoba]], [[Canada]].<ref name="Toronto Star">{{cite news |title=Domino's Pizza delivers 100th store |newspaper=Toronto Star |date=May 27, 1988 |quote=The opening coincides with the fifth anniversary of Domino's Pizza of Canada, which established its first outlet in Winnipeg on May 13, 1983. }}</ref> That same year, Domino's opened its 1,000th store, its first in [[Vancouver, Washington]]. In 1985, the chain opened their first store in the United Kingdom in [[Luton]]. Also, in 1985 Domino's opened their first store in [[Tokyo]], Japan. In 1993, they became the second American franchise to open in the [[Dominican Republic]] and the first one to open in [[Haiti]], under the direction of entrepreneur [[Luis de Jesús Rodríguez]].<ref name=bistro>{{cite web|url=http://socialesyturismo.blogspot.com/2014/01/ahora-en-novo-centro-domino-spizza.html|title=¡Ahora en Novo Centro! Domino's Pizza extiende concepto Bistro en RD|last=Santos|first=Miguelina|publisher=Sociales y Turismo|date=January 31, 2014|access-date=March 17, 2016|archive-date=August 21, 2016|archive-url=https://web.archive.org/web/20160821202304/http://socialesyturismo.blogspot.com/2014/01/ahora-en-novo-centro-domino-spizza.html|url-status=live}}</ref> By 1995, Domino's had expanded to 1,000 international locations. In 1997, Domino's opened its 1,500th international location, opening seven stores in one day across five continents.<ref name="Corporate history">{{cite web|title=Our Heritage |url=http://www.dominos.com/Public-EN/Site%2BContent/Secondary/Inside%2BDominos/Our%2BHeritage/ |year=2008 |publisher=Domino's Pizza, Inc. |access-date=August 31, 2009 |url-status=dead |archive-url=https://web.archive.org/web/20090416221411/http://www.dominos.com/Public-EN/Site%2BContent/Secondary/Inside%2BDominos/Our%2BHeritage/ |archive-date=April 16, 2009 }}</ref> By 2014, the company had grown to 6,000 international locations and was planning to expand to pizza's birthplace, Italy; this was achieved on October 5, 2015, in [[Milan]], with their first Italian location. CEO Patrick Doyle, in May 2014, said the company would concentrate on its delivery model there.<ref name="PizzaItaly">{{cite news |title=CEO hopes Domino brand pizza will be a hit in Italy |url=http://www.theitalynews.net/news/222083331/ceo-hopes-domino-brand-pizza-will-be-a-hit-in-italy |access-date=May 19, 2014 |publisher=The Italy News.Net |archive-date=June 9, 2020 |archive-url=https://web.archive.org/web/20200609025751/https://www.theitalynews.net/news/222083331/ceo-hopes-domino-brand-pizza-will-be-a-hit-in-italy |url-status=live }}</ref> After having faced tough competition from local restaurants and falling behind on its debt obligations, Domino's exited the country in 2022.<ref name="Financial Post">{{cite news |title=Domino's Pizza quits Italy after locals shun American pies |url=https://financialpost.com/news/retail-marketing/dominos-pizza-quits-italy-after-locals-shun-american-pies |access-date=August 10, 2022 |work=Financial Post |archive-date=August 10, 2022 |archive-url=https://web.archive.org/web/20220810201435/https://financialpost.com/news/retail-marketing/dominos-pizza-quits-italy-after-locals-shun-american-pies |url-status=live }}</ref> |
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In 1995, Domino's Pizza entered China through the Pizza Vest Fast Food Group, which also owned the rights to operate Domino's Pizza in eleven Southeast Asian countries. |
In 1995, Domino's Pizza entered China through the Pizza Vest Fast Food Group, which also owned the rights to operate Domino's Pizza in eleven Southeast Asian countries. |
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In February 2016, Domino's |
In February 2016, Domino's opened its 1,000th store in India.<ref name="www.prnewswire.com">{{cite news|title=Domino's® Opens 1,000th Store in India|url=http://www.prnewswire.com/news-releases/dominos-opens-1000th-store-in-india-300216406.html|access-date=January 31, 2017|agency=PR Newswire|date=February 8, 2016|language=en|archive-date=June 9, 2020|archive-url=https://web.archive.org/web/20200609025725/https://www.prnewswire.com/news-releases/dominos-opens-1000th-store-in-india-300216406.html|url-status=live}}</ref> Outside the United States, India has the largest number of Domino's outlets in the world.<ref name="www.prnewswire.com" /> |
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==== China ==== |
==== China ==== |
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The Chinese subsidiary is known as Domino's Pizza China ({{Lang-zh|s=达美乐|p=Dá Měi Lè}}). |
The Chinese subsidiary is known as Domino's Pizza China ({{Lang-zh|s=达美乐|p=Dá Měi Lè}}). |
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As of October 2019, Domino's Pizza China has about 250 stores in nine cities: [[Beijing]] (about 75 stores), [[Shanghai]] (about 100 stores), [[Guangzhou]], [[Shenzhen]], [[Tianjin]], [[Nanjing]], [[Suzhou]], [[Wuxi]], and [[Hangzhou]]. The 200th store in Shenzhen, was also the 10,000th Domino's store internationally.<ref>{{cite web |
As of October 2019, Domino's Pizza China has about 250 stores in nine cities: [[Beijing]] (about 75 stores), [[Shanghai]] (about 100 stores), [[Guangzhou]], [[Shenzhen]], [[Tianjin]], [[Nanjing]], [[Suzhou]], [[Wuxi]], and [[Hangzhou]]. The 200th store in Shenzhen, was also the 10,000th Domino's store internationally.<ref>{{cite web|url=https://www.qsrmagazine.com/news/dominos-opens-10000th-international-store|title=Domino's Opens 10,000th International Store|last=danny|date=March 28, 2019|website=QSR|access-date=February 3, 2020|archive-date=November 19, 2020|archive-url=https://web.archive.org/web/20201119102243/https://www.qsrmagazine.com/news/dominos-opens-10000th-international-store|url-status=live}}</ref> |
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The first mainland China store was located in the Shenzhen Special Economic Zone 4 and the first Beijing location opened in [[Haidian District]] in May 1997. In December 2006, [[Taiwan]]'s Jinghua Hotel Group invested NT$500 million to acquire the rights for Domino's Pizza in Taiwan and Beijing. In 2017, Dash Brands Ltd., a foreign investment company specializing in restaurant chains, obtained the exclusive rights for [[Hong Kong]] and [[Macau]]. |
The first mainland China store was located in the Shenzhen Special Economic Zone 4 and the first Beijing location opened in [[Haidian District]] in May 1997. In December 2006, [[Taiwan]]'s Jinghua Hotel Group invested NT$500 million to acquire the rights for Domino's Pizza in Taiwan and Beijing. In 2017, Dash Brands Ltd., a foreign investment company specializing in restaurant chains, obtained the exclusive rights for [[Hong Kong]] and [[Macau]]. |
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In China over 90% of orders are placed online. Orders can be made in the stores and on the company website, via app, and through the messaging app [[WeChat]].{{Citation needed|date=June 2022}} Despite insisting that its own distribution system has greater advantages in safeguarding service quality and data retention, Domino's has already opened up a model of cooperation with third-party take-out platforms such as [[Ele.me]] and [[Meituan-Dianping|Meituan]].<ref>{{cite web |
In China over 90% of orders are placed online. Orders can be made in the stores and on the company website, via app, and through the messaging app [[WeChat]].{{Citation needed|date=June 2022}} Despite insisting that its own distribution system has greater advantages in safeguarding service quality and data retention, Domino's has already opened up a model of cooperation with third-party take-out platforms such as [[Ele.me]] and [[Meituan-Dianping|Meituan]].<ref>{{cite web|url=https://finance.sina.com.cn/stock/relnews/us/2019-10-13/doc-iicezzrr1833087.shtml|title=Pizza Hut's global "enemy" Domino's, has to catch up in China|last=foodinc|date=October 13, 2019|publisher=Sina Corp|access-date=February 3, 2020|archive-date=October 12, 2019|archive-url=https://web.archive.org/web/20191012191943/https://finance.sina.com.cn/stock/relnews/us/2019-10-13/doc-iicezzrr1833087.shtml|url-status=live}}</ref> |
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Domino's Pizza China has offered American-style potato bacon pizza, crayfish crispy-and-tender chicken pizza, durian pulp pizza, and salted egg-yolk pizza, as well as Sichuan pepper-flavor tender chicken drumsticks.<ref>{{cite web |
Domino's Pizza China has offered American-style potato bacon pizza, crayfish crispy-and-tender chicken pizza, durian pulp pizza, and salted egg-yolk pizza, as well as Sichuan pepper-flavor tender chicken drumsticks.<ref>{{cite web|url=https://www.dominos.com.cn/|title=Domino's China Website|website=dominos.com.cn|access-date=February 3, 2020|archive-date=April 27, 2020|archive-url=https://web.archive.org/web/20200427133354/https://www.dominos.com.cn/|url-status=live}}</ref> |
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=== Present === |
=== Present === |
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In 2004, after 44 years as a [[privately held company]], Domino's began trading common stock on the [[New York Stock Exchange]] under the ticker symbol "DPZ".<ref name="NYSE">{{cite web|title=Domino's Pizza, Inc. |url=https://www.nyse.com/about/listed/dpz.html |year=2009 |publisher=New York Stock Exchange |access-date=August 31, 2009 |url-status=dead |archive-url=https://web.archive.org/web/20090710113027/http://www.nyse.com/about/listed/dpz.html |archive-date=July 10, 2009 }}</ref> Industry trade publication ''Pizza Today'' magazine named Domino's Pizza "Chain of the Year" in 2003, 2010, and 2011.<ref name="Pizza Today">{{cite news |first=Jeremy |last=White |title=Top Honors: Domino's is our 2003 Chain of the Year |work=Pizza Today |page=30 |date=June 2003 }}</ref><ref>{{cite news|title=Domino's Pizza our 2010 Chain of the Year |work=Pizza Today |date=May 18, 2010 |url=http://www.pizzatoday.com/NewsViews/May182010/tabid/419/Default.aspx |url-status=dead |archive-url=https://web.archive.org/web/20100613224151/http://www.pizzatoday.com/NewsViews/May182010/tabid/419/Default.aspx |archive-date=June 13, 2010 }}</ref><ref>{{cite web|last=White |first=Jeremy |url=http://www.pizzatoday.com/Magazines/Year/2011/JUNE2011/Pages/dominos.html |title=Chain of the Year: Domino's Pizza |work=Pizza Today |access-date=September 14, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110815113316/http://www.pizzatoday.com/Magazines/Year/2011/JUNE2011/Pages/dominos.html |archive-date=August 15, 2011 }}</ref> In a simultaneous celebration in January 2006, Domino's opened its 5,000th American store in [[Huntley, Illinois]], and its 3,000th international store in [[Panama City, Panama]], making 8,000 total stores for the system.<ref name="QSR">{{cite news |date=January 27, 2006 |title=Domino's Pizza Delivers 8,000th Store |work=QSR}}</ref> In August 2006, the Domino's location in [[Tallaght, Dublin]], Ireland, became the first store in Domino's history to hit a turnover of $3 million (€2.35 million) per year.<ref name="Independent">{{cite news |date=August 4, 2006 |title=Raking in the Dough |newspaper=The Independent (Ireland) |url=http://www.independent.ie/lifestyle/food-drink/raking-in-the-dough-81536.html |access-date=August 31, 2009 |archive-url=https://web.archive.org/web/20090414191419/http://www.independent.ie/lifestyle/food-drink/raking-in-the-dough-81536.html |archive-date=April 14, 2009 |url-status=dead}}</ref> {{As of|2006|alt=As of September 2006}}, Domino's has 8,200-plus stores worldwide, which totaled $1.4 billion in gross income.<ref>{{cite press release |title=Domino's Pizza Announces 2006 Financial Results |url=http://media.corporate-ir.net/media_files/irol/13/135383/reports/2006Earnings%20ReleaseFinal.pdf |publisher=Domino's Pizza, Inc |date=February 23, 2007 |access-date=August 31, 2009}}</ref> |
In 2004, after 44 years as a [[privately held company]], Domino's began trading common stock on the [[New York Stock Exchange]] under the ticker symbol "DPZ".<ref name="NYSE">{{cite web|title=Domino's Pizza, Inc. |url=https://www.nyse.com/about/listed/dpz.html |year=2009 |publisher=New York Stock Exchange |access-date=August 31, 2009 |url-status=dead |archive-url=https://web.archive.org/web/20090710113027/http://www.nyse.com/about/listed/dpz.html |archive-date=July 10, 2009 }}</ref> Industry trade publication ''Pizza Today'' magazine named Domino's Pizza "Chain of the Year" in 2003, 2010, and 2011.<ref name="Pizza Today">{{cite news |first=Jeremy |last=White |title=Top Honors: Domino's is our 2003 Chain of the Year |work=Pizza Today |page=30 |date=June 2003 }}</ref><ref>{{cite news|title=Domino's Pizza our 2010 Chain of the Year |work=Pizza Today |date=May 18, 2010 |url=http://www.pizzatoday.com/NewsViews/May182010/tabid/419/Default.aspx |url-status=dead |archive-url=https://web.archive.org/web/20100613224151/http://www.pizzatoday.com/NewsViews/May182010/tabid/419/Default.aspx |archive-date=June 13, 2010 }}</ref><ref>{{cite web|last=White |first=Jeremy |url=http://www.pizzatoday.com/Magazines/Year/2011/JUNE2011/Pages/dominos.html |title=Chain of the Year: Domino's Pizza |work=Pizza Today |access-date=September 14, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110815113316/http://www.pizzatoday.com/Magazines/Year/2011/JUNE2011/Pages/dominos.html |archive-date=August 15, 2011 }}</ref> In a simultaneous celebration in January 2006, Domino's opened its 5,000th American store in [[Huntley, Illinois]], and its 3,000th international store in [[Panama City, Panama]], making 8,000 total stores for the system.<ref name="QSR">{{cite news |date=January 27, 2006 |title=Domino's Pizza Delivers 8,000th Store |work=QSR}}</ref> In August 2006, the Domino's location in [[Tallaght, Dublin]], Ireland, became the first store in Domino's history to hit a turnover of $3 million (€2.35 million) per year.<ref name="Independent">{{cite news |date=August 4, 2006 |title=Raking in the Dough |newspaper=The Independent (Ireland) |url=http://www.independent.ie/lifestyle/food-drink/raking-in-the-dough-81536.html |access-date=August 31, 2009 |archive-url=https://web.archive.org/web/20090414191419/http://www.independent.ie/lifestyle/food-drink/raking-in-the-dough-81536.html |archive-date=April 14, 2009 |url-status=dead}}</ref> {{As of|2006|alt=As of September 2006}}, Domino's has 8,200-plus stores worldwide, which totaled $1.4 billion in gross income.<ref>{{cite press release |title=Domino's Pizza Announces 2006 Financial Results |url=http://media.corporate-ir.net/media_files/irol/13/135383/reports/2006Earnings%20ReleaseFinal.pdf |publisher=Domino's Pizza, Inc |date=February 23, 2007 |access-date=August 31, 2009}}</ref> |
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In August 2012, Domino's Pizza changed their name to simply Domino's |
In August 2012, Domino's Pizza changed their name to simply Domino's (the parent company is still called Domino's Pizza). At the same time, Domino's introduced a new logo that removed the blue rectangle and text under the domino in the logo, and changed the formerly all-red domino to be blue on the side with two dots and red on the side with one dot.<ref name="MSNmakeover">{{cite web|last=Peterson|first=Kim|title=Domino's gets a makeover, loses the 'Pizza'|url=http://money.msn.com/top-stocks/post.aspx?post=da2437ae-f1de-4e61-9d33-d9183f9c4dbf|url-status=dead|archive-url=https://web.archive.org/web/20120817221602/http://money.msn.com/top-stocks/post.aspx?post=da2437ae-f1de-4e61-9d33-d9183f9c4dbf|archive-date=August 17, 2012|access-date=March 21, 2013|work=MSN Money|publisher=Microsoft}}</ref><ref>{{cite web|title=Domino's Pizza Is Changing Their Name|url=http://q103albany.com/dominos-pizza-is-changing-their-name/|access-date=July 16, 2015|work=Q 103 – Albany's Rock Station|date=August 17, 2012 |archive-date=July 20, 2015|archive-url=https://web.archive.org/web/20150720213420/http://q103albany.com/dominos-pizza-is-changing-their-name/|url-status=live}}</ref> This was done because the company wanted to "expand" menu choices rather than simply rely on their traditional pizza. |
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In April 2022, Domino's |
In April 2022, Domino's Italy franchise operator EPizza SpA filed for bankruptcy at a Milan court after two years of declining sales caused by the [[COVID-19 lockdowns in Italy]]. In addition, Domino's Pizza faced competition from local pizza chains and restaurants, which had begun using food delivery app services such as [[Glovo]], [[Just Eat]] and [[Deliveroo]]. The reason for the failure, however, is mainly due to the fact that the customer rating of Domino's outlets is very low in Italy, which explains the difficulty of competing with the high quality of Italian pizzas. After the 90-day grace period expired in July 2022, Domino's closed all its Italian stores on 20 July.<ref>{{cite news |last1=Routolo |first1=Nicolo |last2=Cooban |first2=Anna |title=Domino's tried to sell pizza to Italians. It failed |url=https://edition.cnn.com/2022/08/10/business-food/dominos-exits-italy/index.html |access-date=13 August 2022 |work=[[CNN Business]] | date=10 August 2022 |archive-url=https://web.archive.org/web/20220812031626/https://edition.cnn.com/2022/08/10/business-food/dominos-exits-italy/index.html |archive-date=12 August 2022}}</ref><ref>{{Cite news |title=Domino's Pizza fallisce: chiudono tutti i ristoranti in Italia |url=https://www.milanotoday.it/economia/chiude-dominos-pizza.html |date=8 August 2022|access-date=14 August 2022 |work=MilanoToday |language=it |archive-url=https://web.archive.org/web/20220812090908/https://www.milanotoday.it/economia/chiude-dominos-pizza.html|archive-date=12 August 2022|url-status=live}}</ref><ref>{{cite news |last1=Giuffrida |first1=Angela |title=Domino's retreats from Italy having failed to conquer the home of pizza |url=https://www.theguardian.com/world/2022/aug/10/dominos-retreats-from-italy-having-failed-to-conquer-the-home-of-the-pizza |access-date=13 August 2022 |work=[[The Guardian]] | date=10 August 2022 |archive-url=https://web.archive.org/web/20220812113919/https://www.theguardian.com/world/2022/aug/10/dominos-retreats-from-italy-having-failed-to-conquer-the-home-of-the-pizza |archive-date=12 August 2022}}</ref><ref>{{cite news |last1=Castrodale |first1=Jelisa |title=Domino's Pizza Closes its Restaurants in Italy, Surprising No One |url=https://www.foodandwine.com/news/dominos-pizza-closes-restaurants-in-italy |access-date= |work=[[Food & Wine]] | date=11 August 2022 }}</ref> |
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== Products == |
== Products == |
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[[File:Domino's Pizza Providencia.jpg|alt=|thumb|Domino's Pizza in Providencia, Santiago de Chile]] |
[[File:Domino's Pizza Providencia.jpg|alt=|thumb|Domino's Pizza in Providencia, Santiago de Chile]] |
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The Domino's |
The Domino's menu varies by region. The current Domino's menu in the United States features a variety of [[Italian-American cuisine|Italian-American]] main and side dishes. Pizza is the primary focus, with traditional, specialty, and custom pizzas available in a variety of crust styles and toppings. In 2011, Domino's launched artisan-style pizzas. Additional entrees include [[pasta]], [[bread bowl]]s, and [[Submarine sandwich|oven-baked sandwiches]]. The menu offers chicken and bread side dishes, as well as beverages and desserts.<ref>{{cite web|url=https://www.dominos.com/en/pages/order/menu.jsp#/menu/category/viewAll/|title=Domino's Menu|work=Dominos.com|publisher=Domino's Pizza|archive-url=https://web.archive.org/web/20170927123357/https://www.dominos.com/en/pages/order/menu.jsp#/menu/category/viewAll/|archive-date=September 27, 2017|url-status=dead|access-date=October 13, 2017}}</ref> |
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From its founding until the early 1990s, the menu at Domino's Pizza was kept simple relative to other fast food restaurants, to ensure efficiency of delivery.<ref>{{cite news |title=Variety is the spice of life in Domino's Pizza |author=Jean Halliday |newspaper=Crain's Detroit Business |date=August 2, 1993 }}</ref> Historically, Domino's menu consisted solely of one style of pizza crust in two sizes (12-inch and 16-inch), eleven toppings, and Coca-Cola as the only soft drink option.<ref>{{cite news |title=Domino's great delivery deal: The pizza's there in 30 minutes or it's $ |
From its founding until the early 1990s, the menu at Domino's Pizza was kept simple relative to other fast food restaurants, to ensure efficiency of delivery.<ref>{{cite news |title=Variety is the spice of life in Domino's Pizza |author=Jean Halliday |newspaper=Crain's Detroit Business |date=August 2, 1993 }}</ref> Historically, Domino's menu consisted solely of one style of pizza crust in two sizes (12-inch and 16-inch), eleven toppings, and Coca-Cola as the only soft drink option.<ref>{{cite news |title=Domino's great delivery deal: The pizza's there in 30 minutes or it's $3 cheaper |author=Jim Osterman |newspaper=Adweek |date=August 8, 1987 }}</ref> |
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[[File:Tel Aviv Domino's Pizza.jpg|thumb|Domino's Pizza in Tel Aviv, Israel]] |
[[File:Tel Aviv Domino's Pizza.jpg|thumb|Domino's Pizza in Tel Aviv, Israel]] |
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[[File:Pizza stol.jpg|thumb|upright|A "make line" at a Domino's Pizza]] |
[[File:Pizza stol.jpg|thumb|upright|A "make line" at a Domino's Pizza]] |
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The first menu expansion occurred in 1989, with the debut of Domino's |
The first menu expansion occurred in 1989, with the debut of Domino's deep dish. Its introduction followed market research showing that 40% of pizza customers preferred thick crusts. The new product launch cost approximately $25 million, of which $15 million was spent on new sheet metal pans with perforated bottoms.<ref>{{cite news |title=Domino's Pizza deep-dishes it out |author=Rick Telberg |newspaper=Nation's Restaurant News |date=May 15, 1989 }}</ref> Domino's started testing extra-large-size pizzas in early 1993, starting with the 30-slice, yard-long "The Dominator".<ref>{{cite news |title=Domino's Announces 30 Slice Pizza |agency=Associated Press |date=April 28, 1993 }}</ref> |
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Domino's tapped into a market trend toward bite-size foods with spicy "Buffalo Chicken Kickers", as an alternative to Buffalo wings, in August 2002. The breaded, baked, white-meat fillets, similar to [[chicken fingers]], are packaged in a custom-designed box with two types of sauce to "heat up" and "cool down" the chicken.<ref name="Zuber_NRN">{{cite news|title=Pizza players vie for shares of segment pie with new offerings |author=Amy Zuber |newspaper=Nation's Restaurant News |date=July 8, 2002 |url=http://findarticles.com/p/articles/mi_m3190/is_27_36/ai_89158464/ |url-status=dead |archive-url=https://web.archive.org/web/20080214102434/http://findarticles.com/p/articles/mi_m3190/is_27_36/ai_89158464 |archive-date=February 14, 2008 }}</ref> |
Domino's tapped into a market trend toward bite-size foods with spicy "Buffalo Chicken Kickers", as an alternative to Buffalo wings, in August 2002. The breaded, baked, white-meat fillets, similar to [[chicken fingers]], are packaged in a custom-designed box with two types of sauce to "heat up" and "cool down" the chicken.<ref name="Zuber_NRN">{{cite news|title=Pizza players vie for shares of segment pie with new offerings |author=Amy Zuber |newspaper=Nation's Restaurant News |date=July 8, 2002 |url=http://findarticles.com/p/articles/mi_m3190/is_27_36/ai_89158464/ |url-status=dead |archive-url=https://web.archive.org/web/20080214102434/http://findarticles.com/p/articles/mi_m3190/is_27_36/ai_89158464 |archive-date=February 14, 2008 }}</ref> |
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In August 2003, Domino's |
In August 2003, Domino's announced its first new pizza since January 2000, the "Philly Cheese Steak Pizza". The product launch also marked the beginning of a partnership with the [[National Cattlemen's Beef Association]], whose beef Check-Off logo appeared in related advertising.<ref>{{cite news |title=Domino's Pizza next Tuesday is scheduled to debut a Philly Cheese Steak Pizza topped with marinated sirloin steak, onions, peppers, mushrooms and provolone cheese |newspaper=Nation's Restaurant News Daily NewsFax |date=August 26, 2003 }}</ref> Domino's continued its move toward specialty pizzas in 2006, with the introduction of its "Brooklyn Style Pizza", featuring a thinner crust, cornmeal baked in to add crispness, and larger slices that could be folded in the style of traditional [[New York-style pizza]].<ref>{{cite news |title='Brooklyn Style Pizza' Meets the Real Deal |first=Kim |last=Severson |newspaper=The New York Times |date=November 8, 2006 |url=https://www.nytimes.com/2006/11/08/dining/08domino.html |access-date=February 21, 2017 |archive-date=January 29, 2017 |archive-url=https://web.archive.org/web/20170129181208/http://www.nytimes.com/2006/11/08/dining/08domino.html |url-status=live }}</ref> |
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In 2008, Domino's |
In 2008, Domino's once again branched out into non-pizza fare, offering oven-baked sandwiches in four styles, intended to compete with [[Subway (restaurant)|Subway]]'s toasted [[submarine sandwich]]es. Early marketing for the sandwiches made varied references to its competition, such as offering free sandwiches to customers named "Jared", a reference to Subway's [[Jared Fogle|spokesman of the same name]].<ref>{{cite news |title=Domino's 'Jared' promo targets sandwich market |newspaper=Nation's Restaurant News|date=August 20, 2008 }}</ref> |
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The company introduced its "American Legends" line of specialty pizzas in 2009, featuring 40% more cheese than the company's regular pizzas, along with a greater variety of toppings.<ref>{{cite news |
The company introduced its "American Legends" line of specialty pizzas in 2009, featuring 40% more cheese than the company's regular pizzas, along with a greater variety of toppings.<ref>{{cite news |title=Domino's: New premium pizzas in time for Super Bowl |author=Sylvia Rector |newspaper=Detroit Free Press |date=January 26, 2009 }}</ref> That same year, Domino's began selling its "BreadBowl Pasta" entree, a lightly seasoned bread bowl baked with pasta inside, and the "Lava Crunch Cake" dessert, a crunchy chocolate shell filled with warm fudge.<ref>{{cite news |title=Snapshots |newspaper=Detroit Free Press |date=April 26, 2009 }}</ref> Domino's promoted the dessert by flying in 1,000 cakes to deliver at Hoffstadt Bluffs Visitor Center near [[Mount St. Helens]] in [[Washington (state)|Washington state]].<ref>{{cite news |title=Off Beat: Domino's plan to let the lava cake flow gets knocked down |newspaper=The Columbian |date=August 17, 2009 }}</ref> |
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In 2010, shortly after the company's 50th anniversary, Domino's |
In 2010, shortly after the company's 50th anniversary, Domino's changed its pizza recipe "from the crust up", making significant changes in the dough, sauce, and cheese used in their pizzas.<ref>{{cite news |title=Domino's Mea Culpa and America's Pizza Passions |author=Joshua Ozersky |author-link=Joshua Ozersky |newspaper=[[Time (magazine)|Time]] | date=January 29, 2010 |url=https://content.time.com/time/nation/article/0,8599,1957649,00.html |access-date=June 9, 2018 |archive-date=July 3, 2023 |archive-url=https://web.archive.org/web/20230703224046/https://content.time.com/time/nation/article/0,8599,1957649,00.html |url-status=live }}</ref> Their advertising campaign admitted to earlier problems with the public perception of Domino's product due to taste issues.<ref>{{cite news |title=Domino's delivers new CEO and image |publisher=CNN |date=January 15, 2010 |url=https://money.cnn.com/video/markets/2010/01/15/n_dominos_new_ceo_brand.cnnmoney/ |access-date=August 3, 2020 |archive-date=April 6, 2020 |archive-url=https://web.archive.org/web/20200406204939/https://money.cnn.com/video/markets/2010/01/15/n_dominos_new_ceo_brand.cnnmoney/ |url-status=live }}</ref><ref>{{cite news |title=Domino's says new recipes, frank ad campaign help double profit |agency=Associated Press |date=March 2, 2010 |url=https://usatoday30.usatoday.com/money/companies/earnings/2010-03-02-dominos_N.htm |access-date=June 9, 2018 |archive-date=April 27, 2015 |archive-url=https://web.archive.org/web/20150427221605/http://usatoday30.usatoday.com/money/companies/earnings/2010-03-02-dominos_N.htm |url-status=live }}</ref> |
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In September 2012, Domino's |
In September 2012, Domino's announced it was introducing [[pan pizza]] to the menu on September 24, 2012,<ref>{{cite news|url=http://beta.usatoday.com/story/money/business/2012/09/23/dominos-pan-pizza-hut-home-delivery/1580991/ |archive-url=https://archive.today/20130205044530/http://beta.usatoday.com/story/money/business/2012/09/23/dominos-pan-pizza-hut-home-delivery/1580991/ |url-status=dead |archive-date=February 5, 2013 |title=Domino's to roll out pan pizza |newspaper=USA Today |date=September 23, 2012 |access-date=September 24, 2012 }}</ref> and the original Deep Dish pizza introduced 23 years prior was discontinued in favor of the new pan pizza. |
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In December 2013, Domino's Pizza in Israel unveiled its first [[vegan]] pizza, which uses a soy-based cheese substitute<ref>{{cite web |
In December 2013, Domino's Pizza in Israel unveiled its first [[vegan]] pizza, which uses a soy-based cheese substitute<ref>{{cite web|url=https://www.delish.com/food/news/a39567/dominos-vegan-pizza/|title=Domino's Vegan Pizza – Soy Cheese Pizza|author=Zoe Bain|work=Delish|date=December 19, 2013|access-date=July 16, 2015|archive-date=November 26, 2020|archive-url=https://web.archive.org/web/20201126012316/https://www.delish.com/food/news/a39567/dominos-vegan-pizza/|url-status=live}}</ref><ref>{{cite web|url=http://foodbeast.com/2013/12/18/dominos-pizza-unveils-first-ever-vegan-pizza/|title=Domino's Pizza Unveils First Ever Vegan Pizza|work=Foodbeast|date=December 18, 2013 |access-date=July 16, 2015|archive-date=December 20, 2013|archive-url=https://archive.today/20131220210816/http://foodbeast.com/2013/12/18/dominos-pizza-unveils-first-ever-vegan-pizza/|url-status=live}}</ref> supplied by the UK company [[VBites]].<ref>{{cite web|url=https://www.livekindly.co/guide-dominos-vegan-pizza/|title=Your Guide to All the Domino's Vegan Pizza Options|last=Fisher|first=Gillian|date=May 31, 2019|website=LIVEKINDLY|language=en-GB|access-date=January 3, 2020|archive-date=December 5, 2020|archive-url=https://web.archive.org/web/20201205220144/https://www.livekindly.co/guide-dominos-vegan-pizza/|url-status=live}}</ref> |
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== Franchises == |
== Franchises == |
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[[File:Domino's world map.svg|thumb|Map of countries with Domino's Pizza restaurants (outdated)]] |
[[File:Domino's world map.svg|thumb|Map of countries with Domino's Pizza restaurants (outdated)]] |
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Domino's Pizza, as of September 2018, has locations in the United States (including the [[District of Columbia]], [[Guam]], [[Puerto Rico]], and the [[United States Virgin Islands]]), in 83 other countries, including overseas territories such as the [[Cayman Islands]], and states with limited recognition, such as [[Kosovo]] and [[Northern Cyprus]].<ref name=":2">{{cite web |
Domino's Pizza, as of September 2018, has locations in the United States (including the [[District of Columbia]], [[Guam]], [[Puerto Rico]], and the [[United States Virgin Islands]]), in 83 other countries, including overseas territories such as the [[Cayman Islands]], and states with limited recognition, such as [[Kosovo]] and [[Northern Cyprus]].<ref name=":2">{{cite web|title=Discover the World of Domino's|url=https://www.dominos.com/index.intl.html|access-date=September 26, 2018|archive-date=May 23, 2022|archive-url=https://web.archive.org/web/20220523151428/https://www.dominos.com/index.intl.html|url-status=live}}</ref> It has its stores in 5,701 cities worldwide (2,900 international and 2,800 in America) In 2016, Domino's opened its 1,000th store in India.<ref name="dominos_history">{{cite web|title=Domino's Pizza – About Domino's / History|url=https://biz.dominos.com/web/public/about-dominos/history|access-date=June 6, 2018|work=Domino's Pizza|archive-date=December 17, 2020|archive-url=https://web.archive.org/web/20201217162442/https://biz.dominos.com/web/public/about-dominos/history|url-status=live}}</ref> As of the first quarter of 2018, Domino's had approximately 15,000 stores, with 5,649 in the United States, 1,232 in India, and 1,094 in the United Kingdom.<ref name="dominos_fun_facts">{{cite web|title=Domino's Pizza – About Domino's / Fun Facts|url=https://biz.dominos.com/web/public/about-dominos/fun-facts|work=Domino's Pizza|date=December 12, 2021|access-date=June 6, 2018|archive-date=January 29, 2021|archive-url=https://web.archive.org/web/20210129101109/https://biz.dominos.com/about/fun-facts|url-status=live}}</ref><ref name="dominos_india">{{cite web|date=February 8, 2016|title=Domino's® Opens 1,000th Store in India|url=https://www.prnewswire.com/news-releases/dominos-opens-1000th-store-in-india-300216406.html|access-date=June 6, 2018|agency=[[PR Newswire]] | archive-date=June 9, 2020|archive-url=https://web.archive.org/web/20200609025725/https://www.prnewswire.com/news-releases/dominos-opens-1000th-store-in-india-300216406.html|url-status=live}}</ref> |
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In most cases, Domino's |
In most cases, Domino's has master franchise agreements with one company per country, but three companies have acquired multiple master franchise agreements, covering multiple countries: |
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* [[Domino's Pizza Israel]] was founded in 1990, and opened their first branch in 1993.<ref>{{cite web |date=2013-01-11 |title=WORLD WATCH MONTHLY: Israel |url=https://www.crainsdetroit.com/article/20130113/NEWS/130119964/world-watch-monthly-israel |access-date=2022-05-15 |website=Crain's Detroit Business |language=en |archive-date=July 16, 2022 |archive-url=https://web.archive.org/web/20220716194208/https://www.crainsdetroit.com/article/20130113/NEWS/130119964/world-watch-monthly-israel |url-status=live }}</ref> They are operated by Elgad Pizza. As of August 2014, there are 33 branches throughout the state. There are four [[Kashrut|kosher]] franchises.<ref>{{cite web |date=2009-12-22 |title=Dominos |
* [[Domino's Pizza Israel]] was founded in 1990, and opened their first branch in 1993.<ref>{{cite web |date=2013-01-11 |title=WORLD WATCH MONTHLY: Israel |url=https://www.crainsdetroit.com/article/20130113/NEWS/130119964/world-watch-monthly-israel |access-date=2022-05-15 |website=Crain's Detroit Business |language=en |archive-date=July 16, 2022 |archive-url=https://web.archive.org/web/20220716194208/https://www.crainsdetroit.com/article/20130113/NEWS/130119964/world-watch-monthly-israel |url-status=live }}</ref> They are operated by Elgad Pizza. As of August 2014, there are 33 branches throughout the state. There are four [[Kashrut|kosher]] franchises.<ref>{{cite web |date=2009-12-22 |title=Dominos - |url=http://www.dominos.co.il:80/%D7%A1%D7%A0%D7%99%D7%A4%D7%99%D7%9D |access-date=2022-05-15 |archive-url=https://web.archive.org/web/20091222141725/http://www.dominos.co.il:80/%D7%A1%D7%A0%D7%99%D7%A4%D7%99%D7%9D |archive-date=December 22, 2009 }}</ref> |
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* The rights to own, operate, and franchise branches of the chain in Australia, Denmark, New Zealand, France, Belgium, the Netherlands, and [[Monaco]] are currently owned by Australian [[Domino's Pizza Enterprises]], having bought the [[master franchise]]s from the parent company in 1993 (Australian and New Zealand franchises) and 2006 (European franchises). |
* The rights to own, operate, and franchise branches of the chain in Australia, Denmark, New Zealand, France, Belgium, the Netherlands, and [[Monaco]] are currently owned by Australian [[Domino's Pizza Enterprises]], having bought the [[master franchise]]s from the parent company in 1993 (Australian and New Zealand franchises) and 2006 (European franchises). |
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* The [[master franchise]]s for the UK and Ireland were purchased in 1993 by the British publicly listed [[Domino's Pizza Group]] (DPG), which acquired the master franchise for Germany in 2011, and Switzerland, [[Liechtenstein]], and [[Luxembourg]] in August 2012 by buying the Swiss master franchise holder, with an option to acquire the Austrian master franchise as well.<ref>{{cite news|last=Litterick|first=David|date=February 23, 2008|title=Colin Halpern sells £4 m slice of Domino's Pizza|work=[[The Daily Telegraph]]|location=London|url=https://www.telegraph.co.uk/money/main.jhtml?xml=/money/2008/02/23/cndomino123.xml|access-date=June 22, 2008}}{{dead link|date=July 2021|bot=medic}}{{cbignore|bot=medic}}</ref><ref>{{cite web|title=Profile: Domino's Pizza Group PLC (DOM.L)|url=https://www.reuters.com/finance/stocks/companyProfile/DOM.L|access-date=November 6, 2012| |
* The [[master franchise]]s for the UK and Ireland were purchased in 1993 by the British publicly listed [[Domino's Pizza Group]] (DPG), which acquired the master franchise for Germany in 2011, and Switzerland, [[Liechtenstein]], and [[Luxembourg]] in August 2012 by buying the Swiss master franchise holder, with an option to acquire the Austrian master franchise as well.<ref>{{cite news|last=Litterick|first=David|date=February 23, 2008|title=Colin Halpern sells £4 m slice of Domino's Pizza|work=[[The Daily Telegraph]] | location=London|url=https://www.telegraph.co.uk/money/main.jhtml?xml=/money/2008/02/23/cndomino123.xml|access-date=June 22, 2008}}{{dead link|date=July 2021|bot=medic}}{{cbignore|bot=medic}}</ref><ref>{{cite web|title=Profile: Domino's Pizza Group PLC (DOM.L)|url=https://www.reuters.com/finance/stocks/companyProfile/DOM.L|access-date=November 6, 2012|agency=[[Reuters]] | archive-date=September 28, 2017|archive-url=https://web.archive.org/web/20170928005744/https://www.reuters.com/finance/stocks/companyProfile/DOM.L|url-status=live}}</ref><ref>{{cite news|last=Fletcher|first=Nick|date=August 29, 2012|title=Domino's Pizza tries to tempt Swiss and Austrian consumers in new expansion drive|work=The Guardian|location=London|url=https://www.theguardian.com/business/marketforceslive/2012/aug/29/dominos-pizza-switzerland-austria|access-date=August 29, 2012|archive-date=December 24, 2013|archive-url=https://web.archive.org/web/20131224203249/http://www.theguardian.com/business/marketforceslive/2012/aug/29/dominos-pizza-switzerland-austria|url-status=live}}</ref> DPG opened its first Swedish location near the Mobilia shopping mall in [[Malmö]] in December 2016; three years later, in 2019, they announced that they would be selling all of their current businesses in the country.<ref>{{cite web|title=Domino's|url=https://corporate.dominos.co.uk/news/domino%E2%80%99s-arrives-in-sweden-as-international-roll-out-gathers-pace|website=corporate.dominos.co.uk|access-date=April 7, 2018|archive-date=April 8, 2018|archive-url=https://web.archive.org/web/20180408063501/https://corporate.dominos.co.uk/news/domino%E2%80%99s-arrives-in-sweden-as-international-roll-out-gathers-pace|url-status=live}}</ref><ref>{{cite news|date=October 17, 2019|title=Domino's ägare lämnar Norden – vill sälja svenska verksamheten|language=sv|trans-title=|work=Dagens Handel|url=https://www.dagenshandel.se/article/view/682253/dominos_agare_lamnar_norden_vill_salja_svenska_verksamheten|access-date=June 23, 2020|archive-date=June 26, 2020|archive-url=https://web.archive.org/web/20200626075845/https://www.dagenshandel.se/article/view/682253/dominos_agare_lamnar_norden_vill_salja_svenska_verksamheten|url-status=live}}</ref> |
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* In Latin America, the first franchise was opened in 1988 in [[Colombia]].<ref>{{Cite web |last=Analitik |first=Valora |date=2023-03-29 |title=Domino's |
* In Latin America, the first franchise was opened in 1988 in [[Colombia]].<ref>{{Cite web |last=Analitik |first=Valora |date=2023-03-29 |title=Domino's en Colombia: así funciona una de las pizzerías más famosas |url=https://www.valoraanalitik.com/2023/03/29/dominos-en-colombia-asi-funciona-una-de-las-pizzerias-mas-famosas-del-pais/ |access-date=2023-11-15 |website=Valora Analitik |language=spanish}}</ref> During the next years, Domino's Pizza started operations in [[Mexico]], [[Guatemala]] (1989), [[Chile]] (1991), [[Venezuela]] (1992), [[Dominican Republic]] (1993), [[Ecuador]] and [[Peru]] (1995). However, due to problems in administration and after several cases of unhealthiness, the Domino's Peruvian franchise closed in 2015,<ref>{{Cite web |title=Roaches, Rodents Force Domino's Pizza to Close in Peru |url=https://www.ndtv.com/world-news/roaches-rodents-force-dominos-pizza-to-close-in-peru-736804 |access-date=2023-11-15 |website=NDTV.com}}</ref> and reopened one year later with new owners.<ref>{{Cite web |last=Cole |first=Jack Dylan |date=2016-07-20 |title=Domino's Pizza returns to Peru after sanitation scandal |url=https://perureports.com/dominos-pizza-opens-in-peru-one-year-after-cockroach-fiasco/4253/ |access-date=2023-11-15 |website=Perú Reports |language=en}}</ref> |
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* The master franchises for India, [[Nepal]], and [[Sri Lanka]] are currently owned by the Indian company [[Jubilant FoodWorks]]. India is the largest international market for Domino's outside its home market, being the only country to have over 1,000 Domino's outlets.<ref name="dominos_fun_facts"/> With the first store opening in Delhi in 1996, the company operates 1,362 stores across 264 Indian cities as of 2018.<ref name="dominos_fun_facts"/><ref name="dominos_india"/><ref>{{Cite web |
* The master franchises for India, [[Nepal]], and [[Sri Lanka]] are currently owned by the Indian company [[Jubilant FoodWorks]]. India is the largest international market for Domino's outside its home market, being the only country to have over 1,000 Domino's outlets.<ref name="dominos_fun_facts" /> With the first store opening in Delhi in 1996, the company operates 1,362 stores across 264 Indian cities as of 2018.<ref name="dominos_fun_facts" /><ref name="dominos_india" /><ref>{{Cite web |date=2021-01-11 |title=The History of Pizza – How Domino's has become the best-selling brand in India |url=https://www.thenewsminute.com/archive/history-pizza-how-domino-s-has-become-best-selling-brand-india-141244 |url-status=live |archive-url=https://web.archive.org/web/20231018091737/https://www.thenewsminute.com/archive/history-pizza-how-domino-s-has-become-best-selling-brand-india-141244 |archive-date=2023-10-18 |access-date=2023-10-18 |website=The News Minute |language=en}}</ref> |
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* In [[Bangladesh]], the franchises for Domino's Pizza are co-owned by Jubilant FoodWorks and Golden Harvest Limited, forming 'Domino's Pizza Bangladesh Limited'. In this entity, Jubilant FoodWorks is the majority shareholder and owns 51% of the company, while the rest of the share is owned by Golden Harvest Limited.<ref>{{cite news |
* In [[Bangladesh]], the franchises for Domino's Pizza are co-owned by Jubilant FoodWorks and Golden Harvest Limited, forming 'Domino's Pizza Bangladesh Limited'. In this entity, Jubilant FoodWorks is the majority shareholder and owns 51% of the company, while the rest of the share is owned by Golden Harvest Limited.<ref>{{cite news|date=March 15, 2019|title=Domino's vows to be top pizza chain in Bangladesh|newspaper=Dhaka Tribune|url=https://www.dhakatribune.com/bangladesh/dhaka/2019/03/15/domino-s-pizza-vows-to-be-top-pizza-chain-in-bangladesh|access-date=March 22, 2019|archive-date=March 22, 2019|archive-url=https://web.archive.org/web/20190322182100/https://www.dhakatribune.com/bangladesh/dhaka/2019/03/15/domino-s-pizza-vows-to-be-top-pizza-chain-in-bangladesh|url-status=live}}</ref> The first store in Bangladesh opened in February 2019.<ref>{{cite web|date=March 7, 2018|title=Domino's Pizza to set foot in Bangladesh soon|url=https://www.thedailystar.net/business/retail/dominos-pizza-set-foot-bangladesh-soon-1544422|access-date=May 14, 2018|archive-date=May 14, 2018|archive-url=https://web.archive.org/web/20180514213801/https://www.thedailystar.net/business/retail/dominos-pizza-set-foot-bangladesh-soon-1544422|url-status=live}}</ref> |
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* As of July 27, 2020, Domino's Pizza opened in downtown [[Zagreb |
* As of July 27, 2020, Domino's Pizza opened in downtown [[Zagreb]], Croatia.<ref>{{cite web|title=PHOTOS: First Domino's Pizza store in Croatia opens its doors|url=https://www.croatiaweek.com/photos-first-dominos-pizza-store-in-croatia-opens-its-doors/|access-date=August 3, 2020|website=Croatia Week|date=July 27, 2020|language=en|archive-date=August 4, 2020|archive-url=https://web.archive.org/web/20200804133417/https://www.croatiaweek.com/photos-first-dominos-pizza-store-in-croatia-opens-its-doors/|url-status=live}}</ref> |
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* As of 2020, Domino's Pizza opened 550 stores in Turkey.<ref>{{cite web|title=PHOTOS: First Domino's Pizza store in Croatia opens its doors|url=https://www.haberturk.com/domino-s-pizza-adini-degistirdi-2567984-ekonomi/|access-date=October 17, 2021|website=İsmini değiştiren pizzacı 1 milyar TL ciro hedefliyor|language=tr|archive-date=May 13, 2021|archive-url=https://web.archive.org/web/20210513210056/https://www.haberturk.com/domino-s-pizza-adini-degistirdi-2567984-ekonomi|url-status=dead}}</ref> |
* As of 2020, Domino's Pizza opened 550 stores in Turkey.<ref>{{cite web|title=PHOTOS: First Domino's Pizza store in Croatia opens its doors|url=https://www.haberturk.com/domino-s-pizza-adini-degistirdi-2567984-ekonomi/|access-date=October 17, 2021|website=İsmini değiştiren pizzacı 1 milyar TL ciro hedefliyor|language=tr|archive-date=May 13, 2021|archive-url=https://web.archive.org/web/20210513210056/https://www.haberturk.com/domino-s-pizza-adini-degistirdi-2567984-ekonomi|url-status=dead}}</ref> |
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* In Italy, Domino's declared bankruptcy closing all its stores.<ref>{{Cite web|url=https://www.milanotoday.it/economia/chiude-dominos-pizza.html|title=Domino's Pizza fallisce: chiudono tutti i ristoranti in Italia|website=MilanoToday|access-date=August 9, 2022|archive-date=August 12, 2022|archive-url=https://web.archive.org/web/20220812090908/https://www.milanotoday.it/economia/chiude-dominos-pizza.html|url-status=live}}</ref> |
* In Italy, Domino's declared bankruptcy closing all its stores.<ref>{{Cite web|url=https://www.milanotoday.it/economia/chiude-dominos-pizza.html|title=Domino's Pizza fallisce: chiudono tutti i ristoranti in Italia|website=MilanoToday|access-date=August 9, 2022|archive-date=August 12, 2022|archive-url=https://web.archive.org/web/20220812090908/https://www.milanotoday.it/economia/chiude-dominos-pizza.html|url-status=live}}</ref> |
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* In Russia, DP Eurasia announced that they would be declaring bankruptcy for its Russian business and would be closing all of its locations in Russia, Turkey, Azerbaijan, and Georgia.<ref>{{Cite web|url=https://www.reuters.com/business/retail-consumer/pizza-firm-dp-eurasia-files-bankruptcy-russian-business-2023-08-21/|title=DP Eurasia to file for bankruptcy of Russian Domino's Pizza franchisee|date=August 21, 2023|access-date=August 21, 2023| |
* In Russia, DP Eurasia announced that they would be declaring bankruptcy for its Russian business and would be closing all of its locations in Russia, Turkey, Azerbaijan, and Georgia.<ref>{{Cite web|url=https://www.reuters.com/business/retail-consumer/pizza-firm-dp-eurasia-files-bankruptcy-russian-business-2023-08-21/|title=DP Eurasia to file for bankruptcy of Russian Domino's Pizza franchisee|date=August 21, 2023|access-date=August 21, 2023|agency=Reuters|language=en}}</ref> The Russian network was bought by rapper [[Timati]] in August 2023. After the sale, it changed its name to Domиno Pizza.<ref>{{Cite web|url=https://www.rbc.ru/business/30/08/2023/64ef265d9a79477d49b6732c|title=Тимати купил сеть Domino's Pizza в России и убрал одну букву из названия|language=ru|date=2023-08-30|website=[[RBK Group|RBK]]}}</ref> |
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* As of November 2022, Domino's Pizza opened in [[Montevideo, Uruguay]], being the franchise's first location in the [[Southern Cone]], and announcing the plan of opening 20 stores in this city in the next five years.<ref>{{Cite web |title=Domino´s Pizza llega a Uruguay: conocé cuándo y dónde abrirá su primer local |url=https://www.elobservador.com.uy/nota/domino-s-pizza-llega-a-uruguay-conoce-cuando-y-donde-abrira-su-primer-local-202211119492 |access-date=2022-11-19 |website=El Observador |archive-date=November 19, 2022 |archive-url=https://web.archive.org/web/20221119233824/https://www.elobservador.com.uy/nota/domino-s-pizza-llega-a-uruguay-conoce-cuando-y-donde-abrira-su-primer-local-202211119492 |url-status=live }}</ref><ref>{{Cite web |last=ElPais |title=Domino's Pizza llega a Uruguay con inversión inicial de US$ |
* As of November 2022, Domino's Pizza opened in [[Montevideo, Uruguay]], being the franchise's first location in the [[Southern Cone]], and announcing the plan of opening 20 stores in this city in the next five years.<ref>{{Cite web |title=Domino´s Pizza llega a Uruguay: conocé cuándo y dónde abrirá su primer local |url=https://www.elobservador.com.uy/nota/domino-s-pizza-llega-a-uruguay-conoce-cuando-y-donde-abrira-su-primer-local-202211119492 |access-date=2022-11-19 |website=El Observador |archive-date=November 19, 2022 |archive-url=https://web.archive.org/web/20221119233824/https://www.elobservador.com.uy/nota/domino-s-pizza-llega-a-uruguay-conoce-cuando-y-donde-abrira-su-primer-local-202211119492 |url-status=live }}</ref><ref>{{Cite web |last=ElPais |title=Domino's Pizza llega a Uruguay con inversión inicial de US$2 millones; planea abrir 20 locales en cinco años |url=https://www.elpais.com.uy/el-empresario/domino-llega-uruguay-inversion-inicial-us-millones-planes-abrir-locales.html |access-date=2022-11-19 |website=Diario EL PAIS Uruguay |date=November 10, 2022 |language=spanish |archive-date=November 11, 2022 |archive-url=https://web.archive.org/web/20221111150644/https://www.elpais.com.uy/el-empresario/domino-llega-uruguay-inversion-inicial-us-millones-planes-abrir-locales.html |url-status=live }}</ref><ref>{{Cite web |title=Domino's Pizza inauguró su primer local en Uruguay |url=https://www.ambito.com/uruguay/dominos-pizza-inauguro-su-primer-local-n5586203 |access-date=2022-11-19 |website=ambito.com |language=es-UY |archive-date=November 19, 2022 |archive-url=https://web.archive.org/web/20221119234709/https://www.ambito.com/uruguay/dominos-pizza-inauguro-su-primer-local-n5586203 |url-status=live }}</ref> |
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* In Central Asia, Domino's Pizza opened its first franchise in May 2024 in [[Tashkent]] ([[Uzbekistan]]). |
* In Central Asia, Domino's Pizza opened its first franchise in May 2024 in [[Tashkent]] ([[Uzbekistan]]). |
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=== Sales === |
=== Sales === |
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There are currently 6,157 total Domino's units in the US, and of those 5,815 of those are franchised units. In 2018, the Average Weekly Unit Sales (AWUS) for franchised units was $22,045, showing a consistent increase over the past five years. Per year, this amounts to an average of over a million dollars in sales. Domino's |
There are currently 6,157 total Domino's units in the US, and of those 5,815 of those are franchised units. In 2018, the Average Weekly Unit Sales (AWUS) for franchised units was $22,045, showing a consistent increase over the past five years. Per year, this amounts to an average of over a million dollars in sales. Domino's [[EBITDA]] was 15.0% for stores making more than $25,000. The vast majority of stores fell under this category, over 1,500 units. According to Domino's 2019 income statement, their net income was just over $400,000. The initial franchise fee for a Domino's franchise is $10,000, the royalty fee is 5.5% of the store's weekly sales, and the advertising payment is 4% of the store's weekly sales.<ref>{{cite web|title=Domino's Franchise (Costs + Fees + FDD)|url=https://www.franchisedirect.com/foodfranchises/dominos-pizza-franchise-07460/ufoc/|access-date=2021-06-02|website=Franchise Direct|language=en|archive-date=November 11, 2020|archive-url=https://web.archive.org/web/20201111232420/https://www.franchisedirect.com/foodfranchises/dominos-pizza-franchise-07460/ufoc/|url-status=live}}</ref> |
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== Advertising == |
== Advertising == |
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[[File:Domino's Pizza The Noid - Punching Machine (1986).webm|thumb|left|A 1986 commercial featuring [[the Noid]] and the 30-minute guarantee]] |
[[File:Domino's Pizza The Noid - Punching Machine (1986).webm|thumb|left|A 1986 commercial featuring [[the Noid]] and the 30-minute guarantee]] |
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In late 1986, Domino's |
In late 1986, Domino's was well known for its advertisements featuring a slapstick character called [[the Noid]], created by Group 243 Inc. who hired [[Will Vinton Studios]] to produce the television commercials that featured the character. The character was designed to be the personification of any and all possible unsatisfactory experiences when having pizza delivered; as such, the [[catchphrase]] associated with the commercials was "Avoid the Noid". The ad campaign gained notoriety, however, in 1989, when a man named Kenneth Lamar Noid, believing the mascot to be an imitation of him, held two Domino's employees hostage in [[Chamblee, Georgia]].<ref>{{cite news|title=Domino's hostages couldn't avoid the 'Noid' this time|url=https://news.google.com/newspapers?nid=1291&dat=19890131&id=ZkBUAAAAIBAJ&pg=6893,9690639|newspaper=Boca Raton News|date=January 31, 1989|access-date=October 24, 2020|archive-date=April 8, 2022|archive-url=https://web.archive.org/web/20220408010846/https://news.google.com/newspapers?nid=1291&dat=19890131&id=ZkBUAAAAIBAJ&pg=6893,9690639|url-status=live}}</ref> The employees escaped while Noid ate a pizza he had ordered.<ref>{{cite news|title=Pizza Workers Can't 'Avoid Noid'--Held Hostage 5 Hours|url=https://www.latimes.com/archives/la-xpm-1989-01-31-mn-1499-story.html|work=Los Angeles Times|date=January 31, 1989|access-date=February 20, 2020|archive-date=January 16, 2019|archive-url=https://web.archive.org/web/20190116120150/http://articles.latimes.com/1989-01-31/news/mn-1499_1_pizza-chain|url-status=live}}</ref> Noid was eventually diagnosed with paranoid schizophrenia and acquitted due to insanity, and later committed suicide in 1995.<ref>{{cite news|title=PARANOID NOID IS NOT GUILTY DUE TO INSANITY|url=https://www.deseret.com/1989/8/23/18820808/paranoid-noid-is-not-guilty-due-to-insanity|work=Deseret News|date=August 23, 1989|accessdate=May 4, 2023|archive-date=May 4, 2023|archive-url=https://web.archive.org/web/20230504094037/https://www.deseret.com/1989/8/23/18820808/paranoid-noid-is-not-guilty-due-to-insanity|url-status=live}}</ref><ref>{{cite web|last1=Crockett|first1=Zachary|title=How Domino's Pizza Lost Its Mascot|url=https://priceonomics.com/how-dominos-pizza-lost-its-mascot/|website=Priceonomics|date=July 8, 2014|access-date=May 11, 2017|archive-date=April 13, 2017|archive-url=https://web.archive.org/web/20170413221547/https://priceonomics.com/how-dominos-pizza-lost-its-mascot/|url-status=live}}</ref> Contrary to popular belief, Domino's has stated that the retirement of the Noid ad campaign was not a result of the hostage situation. The Noid was briefly brought back for a week in 2011 in an arcade-style game on the Domino's Facebook page. The person with the top score received a coupon for a free pizza.<ref>{{cite web|last1=Abrams|first1=Max|title=Domino's Brings Back The Noid, The Nation Weeps|url=http://kotaku.com/5828648/dominos-brings-back-the-noid-the-nation-weeps|website=Kotaku|date=August 8, 2011|access-date=May 11, 2017|archive-date=August 24, 2016|archive-url=https://web.archive.org/web/20160824075005/http://kotaku.com/5828648/dominos-brings-back-the-noid-the-nation-weeps|url-status=live}}</ref> |
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Due to a glitch on the Domino's |
Due to a glitch on the Domino's website, the company gave away nearly 11,000 free medium pizzas in March 2009. The company had planned the campaign for December 2008 but scrapped the idea and never promoted it. The redemption code to receive the pizzas was never deactivated, however, and resulted in the free giveaway of the pizzas across the United States after someone discovered the promotion on the website by typing in the word "bailout" as the redemption code and then shared it with others on the Internet. Domino's deactivated the code on the morning of March 31, 2009, and promised to reimburse store owners for the pizzas.<ref>{{cite journal |author=Shebar, Alex |title=Free pizza deal was tasty accident |date=April 3, 2009 |url=http://archive.cincinnati.com/article/20090403/CINCI/304030008/Free-pizza-deal-tasty-accident |website=cincinnati.com |access-date=August 29, 2014 |archive-url=https://web.archive.org/web/20140903070415/http://archive.cincinnati.com/article/20090403/CINCI/304030008/Free-pizza-deal-tasty-accident |archive-date=September 3, 2014 |url-status=dead }}</ref> |
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[[File:Luyendyk Lola Chevrolet.jpg|thumb|right|[[Arie Luyendyk]]'s [[Lola Cars|Lola]]-[[Chevrolet]], which won the [[1990 Indianapolis 500]] for [[Doug Shierson Racing]]]] |
[[File:Luyendyk Lola Chevrolet.jpg|thumb|right|[[Arie Luyendyk]]'s [[Lola Cars|Lola]]-[[Chevrolet]], which won the [[1990 Indianapolis 500]] for [[Doug Shierson Racing]]]] |
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Domino's |
Domino's sponsored [[Champ Car World Series|CART]]'s [[Doug Shierson Racing]], which was driven by [[Arie Luyendyk]] and won the [[1990 Indianapolis 500]]. In 2003, Domino's teamed up with NASCAR for a multi-year partnership to become the "Official Pizza of NASCAR".<ref name="NASCAR">{{cite press release |title=Oh Yeah! Domino's Becomes the Official Pizza of NASCAR – A Grit Pizza?|url=http://www.theautochannel.com/news/2003/02/13/155002.html |publisher=The Auto Channel |date=February 13, 2003 |access-date=August 31, 2009}}</ref> Domino's also sponsored [[Michael Waltrip Racing]] and driver [[David Reutimann]] during the 2007 season in the [[NASCAR Sprint Cup Series]]. |
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In June 2018, Domino's |
In June 2018, Domino's announced that it had started a project to pave over cracks and [[pothole]]s on roads in the United States called "Paving for Pizza" to prevent their pizzas from being ruined, giving cities and towns grants for road repairs.<ref name=":0">{{cite web|last=MacGuill|first=Dan|date=June 14, 2018|title=Is Domino's Pizza Paving Roads?|url=https://www.snopes.com/fact-check/dominos-pizza-paving/|access-date=January 14, 2021|website=[[Snopes]] | language=en-US|archive-date=March 25, 2022|archive-url=https://web.archive.org/web/20220325212226/https://www.snopes.com/fact-check/dominos-pizza-paving/|url-status=live}}</ref><ref name=":1">{{cite web|date=June 11, 2018|title=Domino's Pizza Repaves Potholes in Milford, Delaware|url=https://philadelphia.cbslocal.com/2018/06/11/dominos-pizza-milford-delaware/|access-date=January 14, 2021|publisher=[[KYW-TV]] | language=en-US|archive-date=February 25, 2021|archive-url=https://web.archive.org/web/20210225095520/https://philadelphia.cbslocal.com/2018/06/11/dominos-pizza-milford-delaware/|url-status=live}}</ref><ref>{{cite web|date=June 11, 2018|title=Don't Let Bad Potholes Ruin Good Pizza! Domino's Starts Paving for Pizza|url=https://www.prnewswire.com/news-releases/dont-let-bad-potholes-ruin-good-pizza-dominos-starts-paving-for-pizza-300662508.html|access-date=January 14, 2021|agency=[[PR Newswire]] | language=en|archive-date=November 9, 2020|archive-url=https://web.archive.org/web/20201109040738/https://www.prnewswire.com/news-releases/dont-let-bad-potholes-ruin-good-pizza-dominos-starts-paving-for-pizza-300662508.html|url-status=live}}</ref> The company had reached an agreement with four cities and towns, including [[Burbank, California]]; [[Bartonville, Texas]]; [[Athens, Georgia]]; and [[Milford, Delaware]], to pave their roads.<ref name=":0" /> The paved sections feature the Domino's logo along with the slogan "OH YES, WE DID".<ref name=":1" /> |
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=== 30-minute guarantee === |
=== 30-minute guarantee === |
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Beginning in 1973, Domino's Pizza offered a guarantee to customers their pizza would be delivered within 30 minutes of placing an order or they would receive the pizza free. This guarantee was changed to $3 off in 1987. In 1992, the company settled a lawsuit brought by the family of an Indiana woman who had been killed by a speeding Domino's |
Beginning in 1973, Domino's Pizza offered a guarantee to customers their pizza would be delivered within 30 minutes of placing an order or they would receive the pizza free. This guarantee was changed to $3 off in 1987. In 1992, the company settled a lawsuit brought by the family of an Indiana woman who had been killed by a speeding Domino's delivery driver, paying the family $2.8 million. In another lawsuit in 1993, a woman who was injured when a Domino's delivery driver ran a red light and collided with her vehicle was awarded nearly $80 million by a jury, but accepted a payout of $15 million.<ref name="Snopes" /> The half-hour guarantee was dropped that year because of the "public perception of reckless driving and irresponsibility", according to then-CEO Tom Monaghan.<ref name="Snopes">{{cite web |url=https://www.snopes.com/fact-check/mush-vroom-pizza/ |title=End of Domino's Pizza Delivery Guarantee |work=[[Snopes]] | date=January 23, 2007 |access-date=July 8, 2011 |archive-date=March 28, 2022 |archive-url=https://web.archive.org/web/20220328184814/https://www.snopes.com/fact-check/mush-vroom-pizza/ |url-status=live }}</ref><ref>{{cite web |url=https://www.chicagotribune.com/1993/12/22/dominos-drops-30-minute-delivery-pledge/ |title=Domino's Drops 30-minute Delivery Pledge |date=December 22, 1993 |access-date=June 8, 2018 |work=[[Chicago Tribune]] | archive-date=June 7, 2018 |archive-url=https://web.archive.org/web/20180607193223/http://articles.chicagotribune.com/1993-12-22/news/9312220035_1_thomas-monaghan-delivery-guarantee-delivery-people |url-status=live }}</ref> |
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In December 2007, Domino's |
In December 2007, Domino's introduced a new slogan, "You Got 30 Minutes", alluding to the earlier pledge, but stopping short of promising delivery in half an hour.<ref>{{cite news |first=Janet |last=Adamy |title=Will a Twist on an Old Vow Deliver for Domino's Pizza? |work=[[The Wall Street Journal]] | date=December 17, 2007 |access-date=July 16, 2009 |url=http://online.wsj.com/public/article/SB119784843600332539-oueLUGs3hGQrgDILS9KzspIC8Rk_20081216.html |archive-url=https://web.archive.org/web/20080507234219/http://online.wsj.com/public/article/SB119784843600332539-oueLUGs3hGQrgDILS9KzspIC8Rk_20081216.html |archive-date=May 7, 2008 |url-status=dead }}</ref><ref>{{cite web |url=https://consumerist.com/2010/04/25/dominos-you-got-30-minutes-not-a-guarantee-but-a-challenge-to-customers/ |date=April 25, 2010 |access-date=June 8, 2018 |title=Domino's: "You Got 30 Minutes" Not A Guarantee But A "Challenge" To Customers |author=Marco, Meg |archive-date=June 12, 2018 |archive-url=https://web.archive.org/web/20180612140009/https://consumerist.com/2010/04/25/dominos-you-got-30-minutes-not-a-guarantee-but-a-challenge-to-customers/ |url-status=live }}</ref><ref>{{cite web | url=https://www.huffpost.com/entry/dominos-tweaks-retired-30_n_77121 | title=Domino's Tweaks Retired 30-Minute Delivery Promise | first=Janet | last=Adamy | work=[[HuffPost]] | date=March 28, 2008 | access-date=May 2, 2020 | archive-date=May 7, 2020 | archive-url=https://web.archive.org/web/20200507120911/https://www.huffpost.com/entry/dominos-tweaks-retired-30_n_77121 | url-status=live }}</ref> |
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The company continues to honor the 30-minute guarantee for orders placed in its stores located in Colombia, Vietnam, Mexico, China, and India.<ref name="30min_countries">The official Domino's Pizza websites of the respective countries provide more information on how their 30-minute pizza guarantees work.</ref> The 30-minute guarantee is subject to the terms and conditions applied in the respective country.<ref name="30min_countries"/> |
The company continues to honor the 30-minute guarantee for orders placed in its stores located in Colombia, Vietnam, Mexico, China, and India.<ref name="30min_countries">The official Domino's Pizza websites of the respective countries provide more information on how their 30-minute pizza guarantees work.</ref> The 30-minute guarantee is subject to the terms and conditions applied in the respective country.<ref name="30min_countries" /> |
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== Marketing == |
== Marketing == |
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In 2001, Domino's |
In 2001, Domino's launched a two-year national partnership with the [[Make-A-Wish Foundation]] of America. That same year, company stores in [[New York City]] and [[Washington, D.C.]], provided more than 12,000 pizzas to relief workers following the [[September 11 attacks]] on the [[World Trade Center (1973–2001)|World Trade Center]] and [[The Pentagon]]. Through a matching funds program, the corporation donated $350,000 to the [[American Red Cross]]' disaster relief effort.<ref name="Corporate history" /> In 2004, Domino's began a partnership with [[St. Jude Children's Research Hospital]], participating in the hospital's "Thanks and Giving" campaign since the campaign began in 2004, and raising $5.2 million in 2014.<ref>{{cite web|last=Durr|first=Matt|title=Domino's Pizza raises $5.2M for St. Jude Children's hospital|date=February 17, 2015|url=http://www.mlive.com/business/ann-arbor/index.ssf/2015/02/dominos_pizza_raises_52m_for_s.html|access-date=April 8, 2016|publisher=MLive Media Group|archive-date=September 12, 2018|archive-url=https://web.archive.org/web/20180912022330/https://www.mlive.com/business/ann-arbor/index.ssf/2015/02/dominos_pizza_raises_52m_for_s.html|url-status=live}}</ref> |
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In 2007, Domino's |
In 2007, Domino's introduced its Veterans Delivering the Dream franchising program and also rolled out its online and mobile ordering sites.<ref name="Datamonitor" /> In 2008, Domino's introduced the Pizza Tracker, an online application that allows customers to view the status of their order in a real time progress bar.<ref>{{cite web|date=January 30, 2008|title=Domino's Launches Revolutionary Customer Tool: Pizza Tracker(TM)|url=http://phx.corporate-ir.net/phoenix.zhtml?c=135383&p=irol-newsArticle&ID=1101795|access-date=July 22, 2011|publisher=Domino's Pizza|archive-date=January 8, 2016|archive-url=https://web.archive.org/web/20160108045226/http://phx.corporate-ir.net/phoenix.zhtml?c=135383&p=irol-newsArticle&ID=1101795|url-status=live}}</ref> Since 2005, the voice of Domino's Pizza's US phone ordering service has been Kevin Railsback.<ref>Miramonte Mirador, April/May 2005 Issue, Page 12</ref> |
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In a 2009 survey of consumer taste preferences among national chains by [[Brand Keys]], Domino's |
In a 2009 survey of consumer taste preferences among national chains by [[Brand Keys]], Domino's was last—tied with [[Chuck E. Cheese]]. In December that year, Domino's announced plans to entirely reinvent its pizza. It began a self-critical ad campaign in which consumers were filmed criticizing the then-current pizza's quality and chefs were shown developing a new pizza.<ref>[http://www.pizzaturnaround.com/] {{Webarchive|url=https://web.archive.org/web/20100614103426/http://www.pizzaturnaround.com/|date=June 14, 2010}} PizzaTurnAround.com (2010). Retrieved June 13, 2010.</ref><ref>{{cite web|author=Horovitz, Bruce|date=December 16, 2009|title=Domino's Pizza delivers change in its core pizza recipe|url=https://usatoday30.usatoday.com/money/industries/food/2009-12-16-dominos16_ST_N.htm|access-date=June 13, 2010|work=[[USA Today]] | archive-date=December 3, 2012|archive-url=https://web.archive.org/web/20121203063528/http://usatoday30.usatoday.com/money/industries/food/2009-12-16-dominos16_ST_N.htm|url-status=live}}</ref> The new pizza was unveiled that same month. The following year, 2010 and Domino's 50th anniversary, the company hired J. Patrick Doyle as its new CEO and experienced a 14.3% quarterly gain.<ref>{{cite web|date=March 2, 2010|title=Domino's says new recipes, frank ad campaign help double profit|url=https://usatoday30.usatoday.com/money/companies/earnings/2010-03-02-dominos_N.htm|access-date=June 13, 2010|work=[[USA Today]] | archive-date=November 2, 2012|archive-url=https://web.archive.org/web/20121102132209/http://usatoday30.usatoday.com/money/companies/earnings/2010-03-02-dominos_N.htm|url-status=live}}</ref><ref>{{cite web|author=Horovitz, Bruce|date=May 7, 2010|title=New pizza recipe did wonders for Domino's sales|url=https://usatoday30.usatoday.com/money/industries/food/2010-05-05-dominos05_ST_N.htm|access-date=June 13, 2010|work=[[USA Today]] | archive-date=May 24, 2014|archive-url=https://web.archive.org/web/20140524072101/http://usatoday30.usatoday.com/money/industries/food/2010-05-05-dominos05_ST_N.htm|url-status=live}}</ref> |
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In 2011, Domino's |
In 2011, Domino's launched a billboard advertising in New York's [[Times Square]] which displayed real time comments from customers, including good, neutral and bad comments.<ref>{{cite web|last1=Wasserman|first1=Todd|title=Domino's Pizza Runs Unfiltered Customer Comments on Times Square Billboard|url=https://mashable.com/2011/07/25/dominos-comments-times-square/|access-date=March 16, 2018|website=[[Mashable]] | date=July 25, 2011|language=en|archive-date=March 17, 2018|archive-url=https://web.archive.org/web/20180317102718/https://mashable.com/2011/07/25/dominos-comments-times-square/#H1a3sAjENmqE|url-status=live}}</ref> |
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In 2015, Domino's |
In 2015, Domino's unveiled a "pizza car" that can carry 80 pizzas, sides, two-liter bottles of soda, and dipping sauces.<ref>{{cite web|title=Domino's Just Unveiled a Radical Pizza Delivery Car That Took 4 Years to Build|url=https://www.adweek.com/creativity/dominos-just-unveiled-radical-pizza-delivery-car-took-4-years-build-167707/|access-date=May 9, 2016|website=Adweek|date=October 22, 2015 |archive-date=January 15, 2021|archive-url=https://web.archive.org/web/20210115104247/https://www.adweek.com/creativity/dominos-just-unveiled-radical-pizza-delivery-car-took-4-years-build-167707/|url-status=live}}</ref> It also has a {{convert|140|°F|°C}} oven on board and is more fuel efficient than a standard delivery car. Officially named the Domino's DXP, the car is a [[Chevrolet Spark#Third generation (M300; 2009)|Chevrolet Spark]] customized by [[Roush Performance]]. Once each car reaches 100,000 miles, it will be retired and returned to Roush, where it will be returned to stock form.<ref>{{cite web|date=October 21, 2015|title=Domino's Orders The DXP, A Custom Pizza-Delivery System|url=https://www.yahoo.com/news/dominos-delivers-a-slice-of-auto-history-with-new-191828495.html|access-date=October 26, 2015|work=Yahoo Autos|archive-date=March 26, 2017|archive-url=https://web.archive.org/web/20170326093946/https://www.yahoo.com/news/dominos-delivers-a-slice-of-auto-history-with-new-191828495.html|url-status=live}}</ref> |
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In 2016, Domino's |
In 2016, Domino's cooperated with [[Starship Technologies]] and applied self-driving robots to deliver pizzas in specific [[Germany|German]] and [[Netherlands|Dutch]] cities.<ref name="sophie">{{cite web|last1=Curtis|first1=Sophie|date=March 30, 2017|title=Domino's launches ROBOT pizza deliveries in Europe|url=https://www.mirror.co.uk/tech/dominos-launches-robot-pizza-deliveries-10126821|access-date=March 16, 2018|website=mirror|archive-date=March 17, 2018|archive-url=https://web.archive.org/web/20180317231948/https://www.mirror.co.uk/tech/dominos-launches-robot-pizza-deliveries-10126821|url-status=live}}</ref> In 2016, Domino's in New Zealand delivered the world's first pizza delivery by [[unmanned aerial vehicle]] using the DRU Drone by Flirety.<ref>{{Cite news|date=November 16, 2016|title=Watch: The world's first pizza delivery by drone|newspaper=Newsweek|url=http://www.newsweek.com/watch-worlds-first-pizza-delivery-drone-521645?rx=us|access-date=November 17, 2016|archive-date=November 18, 2016|archive-url=https://web.archive.org/web/20161118035602/http://www.newsweek.com/watch-worlds-first-pizza-delivery-drone-521645?rx=us|url-status=live}}</ref> |
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In February 2017, Domino's |
In February 2017, Domino's launched a wedding registry with gifts delivered in the form of Domino's {{proper name|eGift}} cards.<ref>{{Cite news|author=Clint Rainey|date=February 9, 2017|title=Domino's Now Has a Wedding Registry|publisher=GRUBSTREET|url=http://www.grubstreet.com/2017/02/dominos-pizza-wedding-registry.html|access-date=February 15, 2017|archive-date=February 15, 2017|archive-url=https://web.archive.org/web/20170215061601/http://www.grubstreet.com/2017/02/dominos-pizza-wedding-registry.html|url-status=live}}</ref> Domino's also worked with Gugu Guru to create a pizza-themed baby registry.<ref>{{cite web|title=Domino's: King of the Pizza Game|date=January 20, 2020 |url=https://alabrava.net/dominos-king-of-the-pizza-game/|url-status=live|archive-url=https://web.archive.org/web/20200129223336/https://alabrava.net/dominos-king-of-the-pizza-game/|archive-date=January 29, 2020|access-date=February 10, 2020|publisher=Alabrava.net}}</ref> Customers have the option of signing up for Domino's pizza package to be served for the event.<ref>{{Cite news|author=Ann Arbor|date=February 11, 2017|title=Domino's Pizza launches wedding registry before Valentine's Day|publisher=Boston Globe Media|url=https://www.boston.com/culture/business/2017/02/11/dominos-pizza-launches-wedding-registry-before-valentines-day|access-date=February 15, 2017|archive-date=February 16, 2017|archive-url=https://web.archive.org/web/20170216044648/https://www.boston.com/culture/business/2017/02/11/dominos-pizza-launches-wedding-registry-before-valentines-day|url-status=live}}</ref> |
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In June 2018, Domino's |
In June 2018, Domino's began repairing [[pothole]]s in America as part of its "Paving for Pizza" initiative to prevent its pizzas from being damaged in transit.<ref>{{cite web|title=Domino's Paving for Pizza|url=https://pavingforpizza.com/|url-status=live|archive-url=https://web.archive.org/web/20210327032057/https://pavingforpizza.com/|archive-date=March 27, 2021|access-date=June 13, 2021|website=Domino's Paving for Pizza|publisher=Domino's}}</ref><ref>{{cite news|last1=Wolfson|first1=Sam|date=June 12, 2018|title=Domino's branded potholes appear after pizza company takes to road repair|language=en|work=The Guardian|url=https://www.theguardian.com/business/2018/jun/12/dominos-pizza-deliveries-road-repair-potholes-paving-infrastructure|access-date=June 13, 2018|archive-date=June 12, 2018|archive-url=https://web.archive.org/web/20180612234906/https://www.theguardian.com/business/2018/jun/12/dominos-pizza-deliveries-road-repair-potholes-paving-infrastructure|url-status=live}}</ref><ref>{{cite news|last1=Binding|first1=Lucia|date=June 12, 2018|title=Domino's is fixing potholes in roads to stop pizza being ruined during delivery|work=Evening Standard|url=https://www.standard.co.uk/news/world/dominos-is-fixing-potholes-in-roads-to-stop-pizza-being-ruined-during-delivery-a3861051.html|access-date=June 13, 2018|archive-date=June 12, 2018|archive-url=https://web.archive.org/web/20180612190322/https://www.standard.co.uk/news/world/dominos-is-fixing-potholes-in-roads-to-stop-pizza-being-ruined-during-delivery-a3861051.html|url-status=live}}</ref><ref>{{cite news|last1=Kunkle|first1=Fredrick|date=June 11, 2018|title=Domino's is 'saving pizza' one pothole at a time|newspaper=The Washington Post|url=https://www.washingtonpost.com/news/tripping/wp/2018/06/11/dominos-is-paving-potholes-for-some-tasty-pr/?noredirect=on|access-date=June 13, 2018|archive-date=August 8, 2018|archive-url=https://web.archive.org/web/20180808172103/https://www.washingtonpost.com/news/tripping/wp/2018/06/11/dominos-is-paving-potholes-for-some-tasty-pr/?noredirect=on|url-status=live}}</ref><ref>{{cite news|last1=Gibson|first1=Kate|date=June 12, 2018|title=Domino's fixes roads in move to "save" pizza|language=en|publisher=CBS News|url=https://www.cbsnews.com/news/dominos-to-fix-potholes-in-road-save-pizza/|access-date=June 13, 2018|archive-date=June 13, 2018|archive-url=https://web.archive.org/web/20180613194703/https://www.cbsnews.com/news/dominos-to-fix-potholes-in-road-save-pizza/|url-status=live}}</ref> |
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In June 2019, Domino's |
In June 2019, Domino's announced a partnership with robotics company [[Nuro]]. The service is slated to launch in [[Houston, Texas]], with Nuro's custom, self-driving vehicle, R2.<ref>{{Cite news|title=Nuro's Pizza Robot Will Bring You a Domino's Pie|language=en|magazine=Wired|url=https://www.wired.com/story/nuro-dominos-pizza-delivery-self-driving-robot-houston/|access-date=October 9, 2019|issn=1059-1028|archive-date=October 21, 2019|archive-url=https://web.archive.org/web/20191021111614/https://www.wired.com/story/nuro-dominos-pizza-delivery-self-driving-robot-houston/|url-status=live}}</ref> |
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In December 2021, the company began offering "surprise frees," or complimentary items as part of a delivery process, of up to $50 million. The move was made to distinguish the company from delivery apps that charged fees.<ref>{{cite web|date=2021-08-11|title=While Others Charge Surprise Fees, Domino's Gives Away Surprise FREES! {{!}} RestaurantNews.com|url=https://www.restaurantnews.com/while-others-charge-surprise-fees-dominos |
In December 2021, the company began offering "surprise frees," or complimentary items as part of a delivery process, of up to $50 million. The move was made to distinguish the company from delivery apps that charged fees.<ref>{{cite web|date=2021-08-11|title=While Others Charge Surprise Fees, Domino's Gives Away Surprise FREES! {{!}} RestaurantNews.com|url=https://www.restaurantnews.com/while-others-charge-surprise-fees-dominos-gives-away-surprise-frees-081121/|access-date=2021-12-06|language=en-US|archive-date=December 6, 2021|archive-url=https://web.archive.org/web/20211206165005/https://www.restaurantnews.com/while-others-charge-surprise-fees-dominos-gives-away-surprise-frees-081121/|url-status=live}}</ref> |
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In January 2022, the company announced it would cut back on promotional offers as well as adjust specific menu items in response to inflationary pressures.<ref>{{Cite news |date=2022-01-11 |title=Domino's |
In January 2022, the company announced it would cut back on promotional offers as well as adjust specific menu items in response to inflationary pressures.<ref>{{Cite news |date=2022-01-11 |title=Domino's cuts back on promotional offers as costs bite |language=en |agency=Reuters |url=https://www.reuters.com/business/dominos-cuts-back-promotional-offers-costs-bite-2022-01-11/ |access-date=2022-04-11 |archive-date=April 11, 2022 |archive-url=https://web.archive.org/web/20220411183245/https://www.reuters.com/business/dominos-cuts-back-promotional-offers-costs-bite-2022-01-11/ |url-status=live }}</ref><ref>{{Cite news |last=Haddon |first=Heather |date=2022-01-30 |title=Burger King, Domino's Pull Back on Value Menus as Costs Rise |language=en-US |work=[[The Wall Street Journal]] | url=https://www.wsj.com/articles/burger-king-dominos-pull-back-on-value-menus-as-costs-rise-11643554803 |access-date=2022-04-11 |issn=0099-9660 |archive-date=April 12, 2022 |archive-url=https://web.archive.org/web/20220412134027/https://www.wsj.com/articles/burger-king-dominos-pull-back-on-value-menus-as-costs-rise-11643554803 |url-status=live }}</ref><ref>{{cite web |date=2022-01-20 |title=Trending this week: Domino's changes menu deals in anticipation of wage inflation and increased food costs |url=https://www.nrn.com/news/trending-week-domino-s-changes-menu-deals-anticipation-wage-inflation-and-increased-food-costs |access-date=2022-04-11 |website=Nation's Restaurant News |language=en |archive-date=May 19, 2022 |archive-url=https://web.archive.org/web/20220519230544/https://www.nrn.com/news/trending-week-domino-s-changes-menu-deals-anticipation-wage-inflation-and-increased-food-costs |url-status=live }}</ref> |
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In September 2022, the company launched an "Inflation Relief Deal" that for a limited time offered a 20% discount on online ordering.<ref>{{Cite web |last=Moore |first=Cortney |date=2022-09-06 |title=Domino's |
In September 2022, the company launched an "Inflation Relief Deal" that for a limited time offered a 20% discount on online ordering.<ref>{{Cite web |last=Moore |first=Cortney |date=2022-09-06 |title=Domino's launches an 'Inflation Relief Deal' nationwide |url=https://www.foxbusiness.com/lifestyle/dominos-launches-inflation-relief-deal-nationwide |access-date=2022-09-06 |website=FOXBusiness |language=en-US |archive-date=September 6, 2022 |archive-url=https://web.archive.org/web/20220906180106/https://www.foxbusiness.com/lifestyle/dominos-launches-inflation-relief-deal-nationwide |url-status=live }}</ref><ref>{{Cite web |title=Domino's is slashing 20% off everything on the menu |url=https://www.today.com/food/restaurants/dominos-inflation-relief-deal-rcna46476 |access-date=2022-09-06 |website=TODAY.com |date=September 6, 2022 |language=en |archive-date=September 6, 2022 |archive-url=https://web.archive.org/web/20220906175421/https://www.today.com/food/restaurants/dominos-inflation-relief-deal-rcna46476 |url-status=live }}</ref> |
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In November 2022, Domino's |
In November 2022, Domino's added 800 Chevy Bolt cars to the United States fleet of cars.<ref>{{Cite web |url=https://electrek.co/2022/11/21/dominos-acquires-800-chevy-bolts-evs-for-delivery-fleet/ |title=Domino's acquires 800 Chevy Bolts EVs for delivery fleet |access-date=June 10, 2023 |archive-date=March 28, 2023 |archive-url=https://web.archive.org/web/20230328025638/https://electrek.co/2022/11/21/dominos-acquires-800-chevy-bolts-evs-for-delivery-fleet/ |url-status=live }}</ref> |
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== See also == |
== See also == |
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== External links == |
== External links == |
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Revision as of 15:53, 24 October 2024
Formerly | DomiNick's Pizza (1960–1965) Domino's Pizza (1965–2012) |
---|---|
Company type | Public |
ISIN | US25754A2015 |
Industry | |
Founded | December 9, 1960Ypsilanti, Michigan, U.S. | in
Founders |
|
Headquarters | Domino's Farms Office Park, , United States |
Number of locations | 20,591 As of January 2, 2024[update] |
Area served | Worldwide |
Key people | David A. Brandon (chairman) Russell Weiner[1] (CEO) |
Products | |
Services | Food delivery |
Revenue | US$4.479 billion (2023) |
US$819.5 million (2023) | |
US$519.1 million (2023) | |
Total assets | US$1.674 billion (2023) |
Total equity | −US$4.070 billion (2023) |
Number of employees | approx. 9,250 (2024) |
Website | dominos |
Footnotes / references [2] |
Domino's Pizza, Inc., commonly referred to as Domino's, is an American multinational pizza restaurant chain founded in 1960[3] and led by CEO Russell Weiner. The corporation is Delaware-domiciled[4] and headquartered at the Domino's Farms Office Park in Ann Arbor Township, near Ann Arbor, Michigan.[5][6] As of 2018, Domino's had approximately 15,000 stores, with 5,649 in the United States, 1,500 in India, and 1,249 in the United Kingdom.[7][8] Domino's has stores in over 83 countries[9] and 5,701 cities worldwide.[10]
History
1960s–2010s
In 1960,[10] Tom Monaghan and his brother, Jim, took over the operation of DomiNick's, an existing location of a small pizza restaurant chain that had been owned by Dominick DeVarti, at 507 Cross Street (now 301 West Cross Street)[11] in Ypsilanti, Michigan,[12] near Eastern Michigan University.[13] The deal was secured by a $500 down payment, then the brothers borrowed $900 to pay for the store.[14] The brothers planned to split the work hours evenly, but Jim did not want to quit his job as a full-time postman to keep up with the demands of the new business. Within eight months, Jim traded his half of the business to Tom for the Volkswagen Beetle they used for pizza deliveries.[14]
By 1965, Tom Monaghan had purchased two additional pizzerias; he now had a total of three locations in the same county. Monaghan wanted the stores to share the same branding, but the original owner forbade him from using the DomiNick's name. One day, an employee, Jim Kennedy, returned from a pizza delivery and suggested the name "Domino's".[11] Monaghan immediately loved the idea and officially renamed the business to Domino's Pizza, Inc. in 1965.[14]
The company logo originally had three dots, representing the three stores in 1965.[14] Monaghan planned to add a new dot with the addition of every new store, but this idea quickly faded, as Domino's experienced rapid growth.[14] Domino's Pizza opened its first franchise location in 1967 and by 1978, the company had expanded to 200 stores.[15] In 1975, Domino's faced a lawsuit by Amstar Corporation, the maker of Domino Sugar, alleging trademark infringement and unfair competition. On May 2, 1980, the Fifth Circuit Court of Appeals in New Orleans found in favor of Domino's Pizza.[16]
In 1998, after 38 years of ownership, Domino's founder Tom Monaghan announced his retirement, sold 93 percent of the company to Bain Capital, Inc. for about $1 billion, and ceased being involved in day-to-day operations of the company.[17] A year later, the company named Dave Brandon as its CEO.[18]
Leaning Tower of Pizza
The Leaning Tower of Pizza was a proposed 30-story slanted skyscraper that would have housed Domino's Pizza's operations at its Domino's Farms campus near Ann Arbor, Michigan.[19] In the mid-1980s, Monaghan asked Taliesin Associated Architects, the inheritors of Frank Lloyd Wright's practice, to erect a structure based on an un-built tower that Wright designed in 1956 for Chicago called the Golden Beacon. Sometime during the planning of the tower, Monaghan and the Taliesin architects parted company, allegedly because both parties felt the project may have not served justice to the spirit of Wright's architecture. Mr. Monaghan then went to Gunnar Birkerts, the architect of Domino's unusual half-mile (800 m) long headquarters office building who came up with a design for a tower that would rise at a 15-degree angle with a swooping top reminiscent of the forms of Wright's late work. Birkerts' design, no doubt, had serious intent, but would immediately and forever be dubbed with the nickname "The Leaning Tower of Pizza" after Italy's Leaning Tower of Pisa. The structure was never built but a 50-foot (15 m) tall scale model stands at the proposed site on Domino Pizza headquarters in Ann Arbor Charter Township, Michigan, outside of Ann Arbor.[20]
International expansion
On May 12, 1983, Domino's opened its first international store, in Winnipeg, Manitoba, Canada.[21] That same year, Domino's opened its 1,000th store, its first in Vancouver, Washington. In 1985, the chain opened their first store in the United Kingdom in Luton. Also, in 1985 Domino's opened their first store in Tokyo, Japan. In 1993, they became the second American franchise to open in the Dominican Republic and the first one to open in Haiti, under the direction of entrepreneur Luis de Jesús Rodríguez.[22] By 1995, Domino's had expanded to 1,000 international locations. In 1997, Domino's opened its 1,500th international location, opening seven stores in one day across five continents.[23] By 2014, the company had grown to 6,000 international locations and was planning to expand to pizza's birthplace, Italy; this was achieved on October 5, 2015, in Milan, with their first Italian location. CEO Patrick Doyle, in May 2014, said the company would concentrate on its delivery model there.[24] After having faced tough competition from local restaurants and falling behind on its debt obligations, Domino's exited the country in 2022.[25]
In 1995, Domino's Pizza entered China through the Pizza Vest Fast Food Group, which also owned the rights to operate Domino's Pizza in eleven Southeast Asian countries.
In February 2016, Domino's opened its 1,000th store in India.[26] Outside the United States, India has the largest number of Domino's outlets in the world.[26]
China
The Chinese subsidiary is known as Domino's Pizza China (Chinese: 达美乐; pinyin: Dá Měi Lè).
As of October 2019, Domino's Pizza China has about 250 stores in nine cities: Beijing (about 75 stores), Shanghai (about 100 stores), Guangzhou, Shenzhen, Tianjin, Nanjing, Suzhou, Wuxi, and Hangzhou. The 200th store in Shenzhen, was also the 10,000th Domino's store internationally.[27]
The first mainland China store was located in the Shenzhen Special Economic Zone 4 and the first Beijing location opened in Haidian District in May 1997. In December 2006, Taiwan's Jinghua Hotel Group invested NT$500 million to acquire the rights for Domino's Pizza in Taiwan and Beijing. In 2017, Dash Brands Ltd., a foreign investment company specializing in restaurant chains, obtained the exclusive rights for Hong Kong and Macau.
In China over 90% of orders are placed online. Orders can be made in the stores and on the company website, via app, and through the messaging app WeChat.[citation needed] Despite insisting that its own distribution system has greater advantages in safeguarding service quality and data retention, Domino's has already opened up a model of cooperation with third-party take-out platforms such as Ele.me and Meituan.[28]
Domino's Pizza China has offered American-style potato bacon pizza, crayfish crispy-and-tender chicken pizza, durian pulp pizza, and salted egg-yolk pizza, as well as Sichuan pepper-flavor tender chicken drumsticks.[29]
Present
In 2004, after 44 years as a privately held company, Domino's began trading common stock on the New York Stock Exchange under the ticker symbol "DPZ".[30] Industry trade publication Pizza Today magazine named Domino's Pizza "Chain of the Year" in 2003, 2010, and 2011.[31][32][33] In a simultaneous celebration in January 2006, Domino's opened its 5,000th American store in Huntley, Illinois, and its 3,000th international store in Panama City, Panama, making 8,000 total stores for the system.[34] In August 2006, the Domino's location in Tallaght, Dublin, Ireland, became the first store in Domino's history to hit a turnover of $3 million (€2.35 million) per year.[35] As of September 2006[update], Domino's has 8,200-plus stores worldwide, which totaled $1.4 billion in gross income.[36]
In August 2012, Domino's Pizza changed their name to simply Domino's (the parent company is still called Domino's Pizza). At the same time, Domino's introduced a new logo that removed the blue rectangle and text under the domino in the logo, and changed the formerly all-red domino to be blue on the side with two dots and red on the side with one dot.[37][38] This was done because the company wanted to "expand" menu choices rather than simply rely on their traditional pizza.
In April 2022, Domino's Italy franchise operator EPizza SpA filed for bankruptcy at a Milan court after two years of declining sales caused by the COVID-19 lockdowns in Italy. In addition, Domino's Pizza faced competition from local pizza chains and restaurants, which had begun using food delivery app services such as Glovo, Just Eat and Deliveroo. The reason for the failure, however, is mainly due to the fact that the customer rating of Domino's outlets is very low in Italy, which explains the difficulty of competing with the high quality of Italian pizzas. After the 90-day grace period expired in July 2022, Domino's closed all its Italian stores on 20 July.[39][40][41][42]
Products
The Domino's menu varies by region. The current Domino's menu in the United States features a variety of Italian-American main and side dishes. Pizza is the primary focus, with traditional, specialty, and custom pizzas available in a variety of crust styles and toppings. In 2011, Domino's launched artisan-style pizzas. Additional entrees include pasta, bread bowls, and oven-baked sandwiches. The menu offers chicken and bread side dishes, as well as beverages and desserts.[43]
From its founding until the early 1990s, the menu at Domino's Pizza was kept simple relative to other fast food restaurants, to ensure efficiency of delivery.[44] Historically, Domino's menu consisted solely of one style of pizza crust in two sizes (12-inch and 16-inch), eleven toppings, and Coca-Cola as the only soft drink option.[45]
The first menu expansion occurred in 1989, with the debut of Domino's deep dish. Its introduction followed market research showing that 40% of pizza customers preferred thick crusts. The new product launch cost approximately $25 million, of which $15 million was spent on new sheet metal pans with perforated bottoms.[46] Domino's started testing extra-large-size pizzas in early 1993, starting with the 30-slice, yard-long "The Dominator".[47]
Domino's tapped into a market trend toward bite-size foods with spicy "Buffalo Chicken Kickers", as an alternative to Buffalo wings, in August 2002. The breaded, baked, white-meat fillets, similar to chicken fingers, are packaged in a custom-designed box with two types of sauce to "heat up" and "cool down" the chicken.[48]
In August 2003, Domino's announced its first new pizza since January 2000, the "Philly Cheese Steak Pizza". The product launch also marked the beginning of a partnership with the National Cattlemen's Beef Association, whose beef Check-Off logo appeared in related advertising.[49] Domino's continued its move toward specialty pizzas in 2006, with the introduction of its "Brooklyn Style Pizza", featuring a thinner crust, cornmeal baked in to add crispness, and larger slices that could be folded in the style of traditional New York-style pizza.[50]
In 2008, Domino's once again branched out into non-pizza fare, offering oven-baked sandwiches in four styles, intended to compete with Subway's toasted submarine sandwiches. Early marketing for the sandwiches made varied references to its competition, such as offering free sandwiches to customers named "Jared", a reference to Subway's spokesman of the same name.[51]
The company introduced its "American Legends" line of specialty pizzas in 2009, featuring 40% more cheese than the company's regular pizzas, along with a greater variety of toppings.[52] That same year, Domino's began selling its "BreadBowl Pasta" entree, a lightly seasoned bread bowl baked with pasta inside, and the "Lava Crunch Cake" dessert, a crunchy chocolate shell filled with warm fudge.[53] Domino's promoted the dessert by flying in 1,000 cakes to deliver at Hoffstadt Bluffs Visitor Center near Mount St. Helens in Washington state.[54]
In 2010, shortly after the company's 50th anniversary, Domino's changed its pizza recipe "from the crust up", making significant changes in the dough, sauce, and cheese used in their pizzas.[55] Their advertising campaign admitted to earlier problems with the public perception of Domino's product due to taste issues.[56][57]
In September 2012, Domino's announced it was introducing pan pizza to the menu on September 24, 2012,[58] and the original Deep Dish pizza introduced 23 years prior was discontinued in favor of the new pan pizza.
In December 2013, Domino's Pizza in Israel unveiled its first vegan pizza, which uses a soy-based cheese substitute[59][60] supplied by the UK company VBites.[61]
Franchises
Domino's Pizza, as of September 2018, has locations in the United States (including the District of Columbia, Guam, Puerto Rico, and the United States Virgin Islands), in 83 other countries, including overseas territories such as the Cayman Islands, and states with limited recognition, such as Kosovo and Northern Cyprus.[9] It has its stores in 5,701 cities worldwide (2,900 international and 2,800 in America) In 2016, Domino's opened its 1,000th store in India.[10] As of the first quarter of 2018, Domino's had approximately 15,000 stores, with 5,649 in the United States, 1,232 in India, and 1,094 in the United Kingdom.[7][8]
In most cases, Domino's has master franchise agreements with one company per country, but three companies have acquired multiple master franchise agreements, covering multiple countries:
- Domino's Pizza Israel was founded in 1990, and opened their first branch in 1993.[62] They are operated by Elgad Pizza. As of August 2014, there are 33 branches throughout the state. There are four kosher franchises.[63]
- The rights to own, operate, and franchise branches of the chain in Australia, Denmark, New Zealand, France, Belgium, the Netherlands, and Monaco are currently owned by Australian Domino's Pizza Enterprises, having bought the master franchises from the parent company in 1993 (Australian and New Zealand franchises) and 2006 (European franchises).
- The master franchises for the UK and Ireland were purchased in 1993 by the British publicly listed Domino's Pizza Group (DPG), which acquired the master franchise for Germany in 2011, and Switzerland, Liechtenstein, and Luxembourg in August 2012 by buying the Swiss master franchise holder, with an option to acquire the Austrian master franchise as well.[64][65][66] DPG opened its first Swedish location near the Mobilia shopping mall in Malmö in December 2016; three years later, in 2019, they announced that they would be selling all of their current businesses in the country.[67][68]
- In Latin America, the first franchise was opened in 1988 in Colombia.[69] During the next years, Domino's Pizza started operations in Mexico, Guatemala (1989), Chile (1991), Venezuela (1992), Dominican Republic (1993), Ecuador and Peru (1995). However, due to problems in administration and after several cases of unhealthiness, the Domino's Peruvian franchise closed in 2015,[70] and reopened one year later with new owners.[71]
- The master franchises for India, Nepal, and Sri Lanka are currently owned by the Indian company Jubilant FoodWorks. India is the largest international market for Domino's outside its home market, being the only country to have over 1,000 Domino's outlets.[7] With the first store opening in Delhi in 1996, the company operates 1,362 stores across 264 Indian cities as of 2018.[7][8][72]
- In Bangladesh, the franchises for Domino's Pizza are co-owned by Jubilant FoodWorks and Golden Harvest Limited, forming 'Domino's Pizza Bangladesh Limited'. In this entity, Jubilant FoodWorks is the majority shareholder and owns 51% of the company, while the rest of the share is owned by Golden Harvest Limited.[73] The first store in Bangladesh opened in February 2019.[74]
- As of July 27, 2020, Domino's Pizza opened in downtown Zagreb, Croatia.[75]
- As of 2020, Domino's Pizza opened 550 stores in Turkey.[76]
- In Italy, Domino's declared bankruptcy closing all its stores.[77]
- In Russia, DP Eurasia announced that they would be declaring bankruptcy for its Russian business and would be closing all of its locations in Russia, Turkey, Azerbaijan, and Georgia.[78] The Russian network was bought by rapper Timati in August 2023. After the sale, it changed its name to Domиno Pizza.[79]
- As of November 2022, Domino's Pizza opened in Montevideo, Uruguay, being the franchise's first location in the Southern Cone, and announcing the plan of opening 20 stores in this city in the next five years.[80][81][82]
- In Central Asia, Domino's Pizza opened its first franchise in May 2024 in Tashkent (Uzbekistan).
Sales
There are currently 6,157 total Domino's units in the US, and of those 5,815 of those are franchised units. In 2018, the Average Weekly Unit Sales (AWUS) for franchised units was $22,045, showing a consistent increase over the past five years. Per year, this amounts to an average of over a million dollars in sales. Domino's EBITDA was 15.0% for stores making more than $25,000. The vast majority of stores fell under this category, over 1,500 units. According to Domino's 2019 income statement, their net income was just over $400,000. The initial franchise fee for a Domino's franchise is $10,000, the royalty fee is 5.5% of the store's weekly sales, and the advertising payment is 4% of the store's weekly sales.[83]
Advertising
In late 1986, Domino's was well known for its advertisements featuring a slapstick character called the Noid, created by Group 243 Inc. who hired Will Vinton Studios to produce the television commercials that featured the character. The character was designed to be the personification of any and all possible unsatisfactory experiences when having pizza delivered; as such, the catchphrase associated with the commercials was "Avoid the Noid". The ad campaign gained notoriety, however, in 1989, when a man named Kenneth Lamar Noid, believing the mascot to be an imitation of him, held two Domino's employees hostage in Chamblee, Georgia.[84] The employees escaped while Noid ate a pizza he had ordered.[85] Noid was eventually diagnosed with paranoid schizophrenia and acquitted due to insanity, and later committed suicide in 1995.[86][87] Contrary to popular belief, Domino's has stated that the retirement of the Noid ad campaign was not a result of the hostage situation. The Noid was briefly brought back for a week in 2011 in an arcade-style game on the Domino's Facebook page. The person with the top score received a coupon for a free pizza.[88]
Due to a glitch on the Domino's website, the company gave away nearly 11,000 free medium pizzas in March 2009. The company had planned the campaign for December 2008 but scrapped the idea and never promoted it. The redemption code to receive the pizzas was never deactivated, however, and resulted in the free giveaway of the pizzas across the United States after someone discovered the promotion on the website by typing in the word "bailout" as the redemption code and then shared it with others on the Internet. Domino's deactivated the code on the morning of March 31, 2009, and promised to reimburse store owners for the pizzas.[89]
Domino's sponsored CART's Doug Shierson Racing, which was driven by Arie Luyendyk and won the 1990 Indianapolis 500. In 2003, Domino's teamed up with NASCAR for a multi-year partnership to become the "Official Pizza of NASCAR".[90] Domino's also sponsored Michael Waltrip Racing and driver David Reutimann during the 2007 season in the NASCAR Sprint Cup Series.
In June 2018, Domino's announced that it had started a project to pave over cracks and potholes on roads in the United States called "Paving for Pizza" to prevent their pizzas from being ruined, giving cities and towns grants for road repairs.[91][92][93] The company had reached an agreement with four cities and towns, including Burbank, California; Bartonville, Texas; Athens, Georgia; and Milford, Delaware, to pave their roads.[91] The paved sections feature the Domino's logo along with the slogan "OH YES, WE DID".[92]
30-minute guarantee
Beginning in 1973, Domino's Pizza offered a guarantee to customers their pizza would be delivered within 30 minutes of placing an order or they would receive the pizza free. This guarantee was changed to $3 off in 1987. In 1992, the company settled a lawsuit brought by the family of an Indiana woman who had been killed by a speeding Domino's delivery driver, paying the family $2.8 million. In another lawsuit in 1993, a woman who was injured when a Domino's delivery driver ran a red light and collided with her vehicle was awarded nearly $80 million by a jury, but accepted a payout of $15 million.[94] The half-hour guarantee was dropped that year because of the "public perception of reckless driving and irresponsibility", according to then-CEO Tom Monaghan.[94][95]
In December 2007, Domino's introduced a new slogan, "You Got 30 Minutes", alluding to the earlier pledge, but stopping short of promising delivery in half an hour.[96][97][98]
The company continues to honor the 30-minute guarantee for orders placed in its stores located in Colombia, Vietnam, Mexico, China, and India.[99] The 30-minute guarantee is subject to the terms and conditions applied in the respective country.[99]
Marketing
In 2001, Domino's launched a two-year national partnership with the Make-A-Wish Foundation of America. That same year, company stores in New York City and Washington, D.C., provided more than 12,000 pizzas to relief workers following the September 11 attacks on the World Trade Center and The Pentagon. Through a matching funds program, the corporation donated $350,000 to the American Red Cross' disaster relief effort.[23] In 2004, Domino's began a partnership with St. Jude Children's Research Hospital, participating in the hospital's "Thanks and Giving" campaign since the campaign began in 2004, and raising $5.2 million in 2014.[100]
In 2007, Domino's introduced its Veterans Delivering the Dream franchising program and also rolled out its online and mobile ordering sites.[15] In 2008, Domino's introduced the Pizza Tracker, an online application that allows customers to view the status of their order in a real time progress bar.[101] Since 2005, the voice of Domino's Pizza's US phone ordering service has been Kevin Railsback.[102]
In a 2009 survey of consumer taste preferences among national chains by Brand Keys, Domino's was last—tied with Chuck E. Cheese. In December that year, Domino's announced plans to entirely reinvent its pizza. It began a self-critical ad campaign in which consumers were filmed criticizing the then-current pizza's quality and chefs were shown developing a new pizza.[103][104] The new pizza was unveiled that same month. The following year, 2010 and Domino's 50th anniversary, the company hired J. Patrick Doyle as its new CEO and experienced a 14.3% quarterly gain.[105][106]
In 2011, Domino's launched a billboard advertising in New York's Times Square which displayed real time comments from customers, including good, neutral and bad comments.[107]
In 2015, Domino's unveiled a "pizza car" that can carry 80 pizzas, sides, two-liter bottles of soda, and dipping sauces.[108] It also has a 140 °F (60 °C) oven on board and is more fuel efficient than a standard delivery car. Officially named the Domino's DXP, the car is a Chevrolet Spark customized by Roush Performance. Once each car reaches 100,000 miles, it will be retired and returned to Roush, where it will be returned to stock form.[109]
In 2016, Domino's cooperated with Starship Technologies and applied self-driving robots to deliver pizzas in specific German and Dutch cities.[110] In 2016, Domino's in New Zealand delivered the world's first pizza delivery by unmanned aerial vehicle using the DRU Drone by Flirety.[111]
In February 2017, Domino's launched a wedding registry with gifts delivered in the form of Domino's eGift cards.[112] Domino's also worked with Gugu Guru to create a pizza-themed baby registry.[113] Customers have the option of signing up for Domino's pizza package to be served for the event.[114]
In June 2018, Domino's began repairing potholes in America as part of its "Paving for Pizza" initiative to prevent its pizzas from being damaged in transit.[115][116][117][118][119]
In June 2019, Domino's announced a partnership with robotics company Nuro. The service is slated to launch in Houston, Texas, with Nuro's custom, self-driving vehicle, R2.[120]
In December 2021, the company began offering "surprise frees," or complimentary items as part of a delivery process, of up to $50 million. The move was made to distinguish the company from delivery apps that charged fees.[121]
In January 2022, the company announced it would cut back on promotional offers as well as adjust specific menu items in response to inflationary pressures.[122][123][124]
In September 2022, the company launched an "Inflation Relief Deal" that for a limited time offered a 20% discount on online ordering.[125][126]
In November 2022, Domino's added 800 Chevy Bolt cars to the United States fleet of cars.[127]
See also
- List of pizza chains
- List of pizza chains of the United States
- List of pizza franchises
- List of pizza varieties by country
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External links
- Official website
- Business data for Domino's Pizza, Inc.:
- Domino's Pizza
- 1960 establishments in Michigan
- 2004 initial public offerings
- Bain Capital companies
- Companies based in Ann Arbor, Michigan
- Companies based in Metro Detroit
- Companies listed on the New York Stock Exchange
- Fast-food chains of the United States
- Fast-food franchises
- Multinational food companies
- Pizza chains of the United States
- Pizza franchises
- Restaurant chains in the United States
- Restaurants established in 1960