Tepic

Tepic is the capital city of Nayarit. Nestled in a verdant valley with vestiges of the Sierra Occidental here and there, Tepic can be a little muggy and wet from April to November but otherwise offers lots of sunshine and can be an interesting destination or embarkation point to the Nayarit Riviera.

Understand

It was established in 1531 after Hernando Cortes and his sidekick Nuño de Guzmán claimed the area as Nueva Galicia for Spain while ravaging the Uto-Aztecan peoples like the Cora and Huichol. Guzman spared no opportunity in whetting his bloodlust while going here and there trying to uncover the fabled Cibola, that is, Seven Cities of Gold. The savagery led to revolt by the indigenous people with the Mixton War a few years later. When things settled, Tepic became an agricultural center for commodities like peanuts, citrus, and even coffee, though it remained a restive area.

While there isn't a whole lot to see or do in Tepic, it is a perfectly pleasant medium-sized Mexican city.

Get in

By plane

• 1 Tepic International Airport (TPQ  ^IATA Amado Nervo International Airport) (south of Tepic in the municipality of El Pantanal), ☏ +52 311 214 1850. This regional airport sees very light traffic, connections to Mexico City and Tijuana via Volaris. International service to Los Angeles via Volaris. Alternative airports with more flights include Puerto Vallarta (PVR) or Guadalajara (GDL). (updated Oct 2024)

By car

• & Federal Highway 15/Tollway 15D extends from Mazatlan to Guadalajara, passing through Tepic about halfway. Several highways connect Tepic to San Blas and the Pacific Coast/Riviera Nayarit, but particularly useful is probably the new Tepic-San Blas expressway (enter either via the Guatemala-Tepic Hwy or Insurgentes Avenue). It used to be that the regular highway between Mazatlan to Tepic was considered quite dangerous for driving and using the toll road instead was advised; this may still be wise.

• La Carretera Tepic-Puerto Vallarta continues south as the Pacific Highway (Caretera Pacifico) from Tepic along the Pacific coast through Xalisco towards Puerto Vallarta and beyond, while MX Hwy 15D turns inland toward Guadalajara. Hwy 200 begins/ends at its junction with MX-Hwy 15D on the south side of with a sign reading "Tepic Centro/Puerto Vallarta". Going north into town it becomes Blvd Tepic-Xalisco.

• De los Insurgentes goes 51 km (32 mi) west from town to Santa Cruz de Miramar at the coast. It goes across as a two road most of the way.

By bus

• Omnibus de Mexico, Av. Tecnológico 2980, ☏ +52 80 0765 6636. Major intercity bus line serving Tepic. (updated Nov 2020)
• Tepic Plus, Av. Tecnológico 3994, ☏ +52 33 3111 8780. 04:00-20:00 daily. Another cross-country bus line. (updated Nov 2020)
• 2 Central de Autobuses Tepic (Central Camionera), Matías Santa Ana Mayorquín, Menchaca (on federal highway MEX-15 near Centro), ☏ +52 311 213 2330. Large modern bus terminal with spacious waiting area. Restrooms are difficult to enter and not handicap accessible. Large number of long-distance and regional buses. Note that Tepic also has some small, company specific bus stops in other neighborhoods (though basically all buses use the Central). (updated Oct 2024)

Get around

The centro is small and walkable. For farther flung destinations, the ride hailing services Uber and Didi are available.

• Dollar Car Rental (in the airport), ☏ +52 55 9128 9015. 07:00-21:00 daily. (updated Jan 2024)

See

Catedral de Tepic (Nuestra Señora de la Asunción) contrapicado

Juan Escutia on 13 September 1847

• 1 Tepic Cathedral, Av México Nte 246 (adjacent to the Plaza Principal), ☏ +52 311 212 2074. The original religious structure here was built in 1750, but the present stems from 1885, fashioned in a Neo-Gothic style, and which now serves as a diocese. The cathedral was heavily damaged by the 2022 Michoacán earthquake and as of January 2024 is still closed for repairs, although there is hope that the repairs will be completed sometime in 2024. (updated Jan 2024)
• 2 Plaza Principal, Amado Nervo Pte. 37. Tepic's central square, with a monument and people selling handicrafts. A great place to watch activity go on in Tepic. (updated Nov 2020)
• 3 Casa Museo Juan Escutia, Miguel Hidalgo Ote. 71, ☏ +52 311 212 3390. Tu-Su 10:00-14:00, 16:00-19:00; closed M. This is an interesting museum about the local boy hero who supposedly jumped off the Castle of Chapultepec wrapped in the Mexican flag rather than let the nasty American imperialists under General Winfield Scott take it, during the Battle of Chapultepec in 1847. All displays are captioned in Spanish only, but you may be able to ask for a tour in English. Free. (updated Nov 2020)
• 4 Museo Regional de Nayarit, Av México Nte 91, ☏ +52 311 212 1900. M-F 09:00-18:00, Sa 09:00-15:00, closed Su. Part of INAH system of museums in Mexico, has intriguing display of exhibits pertaining to topics like precolonial and natural history. The museum contains a large collection of pre-Hispanic art from the Shaft Tomb culture. The collection includes a large number of sculptures depicting humans engaged in normal daily activities, unlike the sculptures of most other indigenous cultures, which focused primarily on deities. ~M$55. (updated Oct 2024)
• 5 Centro Estatal de Culturas Populares e Indigenas (CECUPI), Av México Nte 105, ☏ +52 311 212 1705. Tu-Sa 10:00-14:00, 16:00-18:00; Su 10:00-14:00, closed M. Museum about indigenous cultures in a historic colonial building, right across from the regional museum. (updated Nov 2020)
• 6 Centro de Arte Contemporáneo del Bicentenario Emilia Ortíz, Miguel Hidalgo 17, ☏ +52 311 216 0389. Tu-Su 09:00-18:00, closed M. For the art enthusiasts out there. (updated Nov 2020)
• 7 Interactive Science Museum (Museo Interactivo de Ciencias e innovación de Nayarit), Av Emilio Gonzalez (across from Hospital Puerta de Hierro Tepic on southeast side of city), ☏ +52 311 456 1531. Planetarium and science exhibits, most geared towards kids. (updated Oct 2024)
• 8 Casa Museo Amado Nervo, Zacatecas 284, Centro, ☏ +52 311 212 2916. Tu-Sa 10:00 - 14:00, 15:00 - 19:00, Su 10:00 - 14:00, closed M. Small artistic museum dedicated to Nayarit's beloved poet, Amado Nervo, who wrote about life in Nayarit. Four museums chronicle the life and works of Nervo. Guided tours are available (in Spanish). Free. (updated Oct 2024)

Do

• 1 Sierra de San Juan (look for parking lot (Estacionamiento) on west side directly off of Lib. Nogales (i.e. Guadalajara-Tepic Hwy)). A great mountain hike on the periphery of the city that rewards you with some outstanding views of Tepic and surroundings. (updated Nov 2020)
• 2 Parque La Loma, Puebla 239. Tepic's principal city park, though there is nothing of particular note here, just vendor stalls and trees and some sense of peace. (updated Nov 2020)
• 3 Juan Escutia Park, Sebastián Lerdo de Tejada Pte. 390. This city park has a memorial to the "hero boy" Juan Escutia. To the southwest across Av Ignacio Allende is the Alameda de Tepic where there is a small aviary. (updated Nov 2020)
• 4 Cerro de la Cruz, Luis Echeverria, Reforma. A popular hiking trail in Tepic, the 2 km trail is well-marked and paved, though there are other, more challenging unimproved trails going up the hill. The hilltop affords some of the best views of the city and has spectcular vistas of nearby mountains, particularly at sunrise and sunset. The trail is moderately difficult with steep inclines. A fit hiker can get up and back in about an hour, though most casual hikers take up to 2 hours. A parking lot is available at the base. A cluster of three crucifixes marks the summit. (updated Oct 2024)

Buy

You can find a large and varied collection of ATMs inside the 1 Palacio de Gobierno, but note the building is only open on weekdays from 8:00-16:00.

Marketplaces

• 2 Mercado Morelos, Calle Emiliano Zapata Poniente. Daily 06:00-17:00. Kind of like an indoor flea market. Lots of food vendors to get tortas and such things too. (updated Nov 2020)
• 3 Mercado Juan Escutia Juan Escutia Market, Puebla Nte. 273A (catty-corner from central plaza). Daily 06:00-19:00. Lots of leather works and little trinkets and doodads. (updated Nov 2020)

Shopping centers

• 4 Liverpool, Av México Nte 104, ☏ +52 311 215 4000. Daily 09:00-21:00. In case you need to do some department store shopping, this probably won't disappoint. (updated Nov 2020)
• 5 Forum Tepic, Blvrd Luis Donaldo Colosio 680, Benito Juárez Oriente. Daily 11:00-21:00. Shopping mall: Sears, Liverpool, cinema, etc. (updated Nov 2020)

Eat

You're not exactly spoiled for choice of eating options in Tepic, although what there is is usually quite good.

Budget

• 1 Baja Cali, Querétaro Norte 107, ☏ +52 311 212 6666. M-Sa 09:00-16:00. Excellent fish and shrimp tacos. Terrible customer service. (updated Jan 2024)
• 2 Sayulita Tortas Gigantes (corner of Ave. Ignacio Allende Pte and Calle Estadios), ☏ +52 311 441 1796. 08:00-20:00 daily. Big tortas. M$80-150. (updated Jan 2024)

Mid-range

• 3 Restaurante La Gloria Bar & Grill, Av México Nte 212, ☏ +52 311 160 5411. ~Su-Th 08:00-23:00, ~Sa Su 08:00-01:00. Nice deck, enjoy your favorite Nayarit cuisine while looking over the zócalo. Try the arrachera (hanger steak). M$100-300. (updated Jan 2024)
• 4 Chile Verde, Av. Paseo de la Loma 199, Fray Junípero Serra (across the street from Parque la Loma), ☏ +52 311 213 2080. 07:30 - 21:00. Enjoyable, family friendly restaurant with outdoor patio seating, traditional Mexican cuisine, attentive service, and affordable prices. Opens early, so good choice for breakfast. M$100-200. (updated Mar 2023)

Splurge

• 5 Roberto's, Av. Paseo de la Loma 457, Centro (across the street from Parque Loma), ☏ +52 311 213 3005. 13:00 - 00:00. Elegant dining room with an international menu that includes a variety of crepes and seafood dishes, like oysters rockefeller, tequila shrimp, and grilled huachinango. Extensive wine list and a good range of artesanal cervezas as well as tequilas and mezcals. (updated Mar 2023)

Drink

There isn't much nightlife in Tepic, and most drinking establishments and discotheques are located well away from the city center. For a simple beer or cocktail with a lovely view of the zocalo, head to the Restaurante La Gloria Bar & Grill mentioned in the Eat section above.

Sleep

Budget

• 1 Hotel Los Girasoles, Calle Lerdo #181, ☏ +52 311 216 2651. If you're looking for a budget place, this is a pretty workable choice, being in the heart of the city and having hot water, TV, a/c, and wifi. The environs might look a little rough and ragged along the street, but it is a doable accommodation. M$501. (updated Nov 2020)
• 2 Casa Violeta, Sierra de Picachos 52a, ☏ +52 311 160 0700. This hostel can be a place to meet people and serves good coffee and pizza in the restaurant on site. The location is not too lively, in a residential area. M$280 for dorm bed (approx). (updated Nov 2020)

Mid-range

• 3 Hotel Boutique Casa Mariano, Vicente Guerrero 75, ☏ +52 311 456 4153. Nice decor and balconies. M$481-882. (updated Nov 2020)
• 4 City Express Tepic, Colima 93 Sur Col, ☏ +52 311 171 9001. A modern midtown hotel, part of a chain, with a hot breakfast buffet and fitness machines. No pool though. M$742. (updated Nov 2020)

Splurge

• 5 Hotel Fray Junípero Serra, Sebastián Lerdo de Tejada Pte. 23, ☏ +52 311 212 2525. Kind of a longstanding institution in Tepic, right on the square. Restaurant/bar, room service, gym, wifi, and free breakfast. Views are tops though if you get the right room. M$1043. (updated Nov 2020)
• 6 Hotel Real de Don Juan, Av México Nte, ☏ +52 311 216 1888. This hotel may think a little too highly of itself, but the old architecture and the rooftop pool terrace with views of the presidential palace and square next door are kind of gratifying. Throw in a fitness center and a bar and restaurant that serves tasty breakfasts, and it has the makings of a hotel. M$1123. (updated Nov 2020)

Connect

Telcel provides 5G coverage throughout the city.

Stay safe

As of January 2024, the Canadian government advises avoiding non-essential travel to Tepic due to violence and organized crime. The town of Xalisco, just south of Tepic, is a narcotics trade epicenter and probably isn't wise to go poking around in.

Go next

• San Blas – 55 km in the west with a beach. It is only about an hour away by car via the San Blas-Tepic Expressway. Or alternatively a bus service, Grupo Estrella Blanca, has almost hourly service there.

• San Francisco (Mexico) – 120 km in the south-west. At a beach, surrounded by a jungle and notable for its floral diversity.
• Sayulita – 125 km in the south-west. You can do hiking into the jungle. The water at the beach is shallow.
• Bucerias – 145 km in the south-west. A small coastal village with a long uninterrupted white sand beach
• Puerto Vallarta – 165 km in the south
• Guadalajara – 205 km in the south-east. From there further to San Luis Potosi, Guanajuato, San Miguel de Allende or Querétaro
• Mazatlán – the popular resort city to the northwest

Routes through Tepic

Mazatlán ← Santiago Ixquintla ←

N  E

→ Tequila → Guadalajara