MarketCast is an American company specializing in fandom,[1] market research and data analytics.[2] Based in Los Angeles,[3] it was founded in 1987 and is a portfolio company of Kohlberg & Company.[4] It offers research and data science[5] to companies ranging from Hollywood studios through streaming media services, video game publishers and lifestyle businesses to sports leagues.[6] It has offices in Los Angeles, New York City, Boston, London, Pune and Reading.
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Company type | Portfolio company |
---|---|
Industry | Fandom |
Founded | 1987, Los Angeles |
Headquarters | |
Area served | Worldwide |
Key people | John Batter (CEO), Henry Shapiro (Chairman) |
Owner | Kohlberg & Company |
Number of employees | 700 |
Website | https://marketcast.com/ |
MarketCast has been described as the "leading provider of iterative testing and benchmarking services that underpin the development of worldwide marketing campaigns."[7]
History
editMarketCast was founded by Joseph Helfgot when he presented positioning studies to Orion Pictures to help its marketing team with Dances with Wolves and The Silence Of The Lambs.[8] It had been acquired by Reed Business Information in 2000[9] and was then sold to Shamrock Holdings in 2012.[10] In 2016, it was bought from RLJ Equity Partners and State Street Global Advisors.[8] In August 2015 MarketCast acquired the Insight Strategy Group.[11] In August 2017, MarketCast acquired Fizziology, a data analytics company based in Indianapolis,[12] and in 2018 it bought Turnkey Intelligence, a sports research firm.[13] As a result of these four acquisitions MarketCast began to operates through four consumer insights branches.[4] In September 2020 it acquired data science company Deductive.[14] In March 2022, MarketCast acquired the New York-headquartered company, Phoenix Marketing International - a research and analytics provider specialising in advertising measurement.[15]
References
edit- ^ MarketCast Streaming Video Data Shows Fans Turning to Unscripted Programming, Dramas and Classic Comedy During First Few Weeks of the Crisis Published by prnewswire.com on April 3, 2020
- ^ MarketCast completes data science firm acquisition Published by research-live.com on September 24, 2020
- ^ MarketCast to Partner with Kohlberg & Company Published by businesswire.com on October 25, 2016
- ^ a b MarketCast Group Appoints John Batter as CEO, Henry Shapiro to Assume Chairman Role Published by prnewswire.com on July 25, 2019
- ^ Data science can simplify a fragmented video market – MarketCast CEO hed by lightreading.com on September 24, 2020
- ^ Netflix Head of Consumer Research Zoe Friend Joins MarketCast Published by variety.com on December 2, 2020
- ^ Jeremy Radisich Named President of MarketCast Published by prweb.com on December 7, 2018
- ^ a b Hollywood Research Firm MarketCast Sold To Kohlberg & Co. Published by deadline.com on October 26, 2016
- ^ Shamrock Capital acquires MarketCast Published by Variety on June 8, 2012
- ^ Hollywood research firm Marketcast sold to Shamrock Capital Published by the Los Angeles Times on June 8, 2012
- ^ MarketCast Acquires Insight Strategy Group Published by Next TV on August 19, 2015
- ^ L.A.’s MarketCast Acquires Fizziology Published by the Los Angeles Business Journal on August 14, 2017
- ^ MarketCast Group Acquires Turnkey Intelligence, Published by prnewswire.com on September 10, 2018
- ^ MarketCast Acquires Deductive, Expanding its Data Science Services for Media and Entertainment Companies and Brands Published by Yahoo Finance on September 23, 2020
- ^ "MarketCast acquires Phoenix Marketing International | News". Research Live. Retrieved 2022-03-25.