Ummah Foods, established in 2004, is a UK manufacturer of halal chocolates, meaning that they are acceptable for consumption by Muslims under Islamic law. This means that no alcohols, or animal fats are used in the ingredients, manufacturing process, or packaging.[2]
| Industry | Confectionery |
|---|---|
| Founded | 2004 |
| Founder | Khalid Sharif |
| Headquarters | , |
Area served | United Kingdom |
Key people | Khalid Sharif |
Number of employees | 4[1] |
| Website | Ummah Foods |
The company was founded by Khalid Sharif.[1] Ummah originally produced two chocolate bars, in caramel and orange flavors.[3] It has since expanded to five flavors.[4] Ummah chocolate is carried by select Asda and Tesco locations.[3][5]
Ummah brands itself as a community-focused company. To that end, it pledges to donate ten percent of profits to charity and use sustainable manufacturing processes.[1] The company hires Muslim artists to design its wrappers and branding.[6]
Ummah has been praised for successfully marketing to Muslims and non-Muslims alike as a niche product.[7] It has also attracted criticism for using religion as a branding tool.[6]
See also
editReferences
edit- ^ a b c Mathiason, Nick (2007-08-25). "Meet the sons and daughters of invention". The Guardian. Retrieved 2018-03-15.
- ^ "Halal chocolate arrives at Tesco". 2006-09-04. Retrieved 2018-03-15.
- ^ a b "Asda goes halal for Ramadan". Talking Retail. 2007-09-13. Retrieved 2018-03-15.
- ^ "Catering to the Middle East: Halal certification and alcohol-free labeling with Mondelez". confectionerynews.com. Retrieved 2018-03-15.
- ^ BBC. "The sweet taste of Halal". Retrieved 2018-03-15.
- ^ a b Thomas, L. (2010-12-14). Religion, Consumerism and Sustainability: Paradise Lost?. Springer. p. 67. ISBN 9780230306134.
- ^ Temporal, Paul (2011-06-24). Islamic Branding and Marketing: Creating A Global Islamic Business. John Wiley & Sons. ISBN 9780470828489.