WeAgency.Digital

"CRM is a comprehensive approach that combines practices, strategies, and technologies to manage and analyze customer interactions and data throughout the customer lifecycle" - Phil Ireland. We're excited to welcome Phil Ireland, a CRM Strategy Consultant with over 17 years of extensive experience driving innovative CRM strategies and marketing automation initiatives that enhance customer engagement and fuel business growth. In this episode, Phil will share his structured vision on various crucial topics. We'll explore everything from the fundamental reasons for implementing CRM in a company to the industry's future, including the impact of AI, mobile technologies, and customer-centric approaches. 👉 https://lnkd.in/epNCFbRN #CRMTalks #retention #customerexperience #loyalty

Our meetup on next-generation CRM practices was a resounding success! We delved into cutting-edge AI applications, data-driven strategies, and revolutionary optimization techniques that are reshaping how businesses connect with customers. This wasn't your average talk – we explored the bleeding edge of customer engagement technology and strategy. The insights shared were nothing short of transformative. But we're just getting started. We're excited to build on this momentum and bring you more. Our next event is coming to Europe, promising even more cutting-edge strategies and networking opportunities. Stay tuned for the big reveal of date and location 😎 #CRMTalks #meetup #retention

"Consequently, my objective is to conceptualize a company as a CRM-oriented organization, emphasizing a “customer-first” mindset where the customer remains the central focus of our business endeavors" - Dr. Julia Skrobek. Welcome to our interview with Dr. Julia Skrobek, Founder and Consultant at CleverAct, a CRM Consulting Freelance Business Provider. In this episode, Dr. Skrobek will discuss CRM as a philosophical approach, the crucial role of data, and the future with a focus on a value-driven approach. 👉 https://lnkd.in/eMYeS8Cj #CRMTalks #retention #customerexperience #loyalty

Celebrating 3 Years of Partnership WeAgency.Digital with Bloomreach! 🎉 Today marks an exciting milestone as we commemorate three years of successful collaboration with Bloomreach. This partnership has been a journey of innovation, growth, and shared success. We'd like to extend our heartfelt gratitude to David Popovic Tesni Fellows Isabelle Kerr and all colleagues from Bloomreach for fostering this relationship. Over the past three years, we've achieved remarkable things together, pushing the boundaries of what's possible in our industry. From groundbreaking projects to overcoming challenges, our partnership has consistently delivered excellence. We look forward to many more years of continued success and innovation with Bloomreach. Here's to the great things we've accomplished and the even greater achievements that lie ahead! #Partnership #BusinessAnniversary #Bloomreach #Innovation #Collaboration #CDP

"CRM serves as the driving force behind the lifecycle of existing customers and operates functionally between Marketing, Product, and Tech" - Vernesa Ćutuk. Welсome to the CRM talks with Vernesa Ćutuk, a CRM marketing consultant with extensive experience in both strategic and operational CRM activities across various industries, including telco, publishing, healthcare, recruitment, and gaming. In this episode, Vernesa will discuss the reasons for implementing CRM, highlight four common mistakes when working with CRM, and explore the future of CRM as an integral part of strategic discussions at the board level. 👉 https://lnkd.in/eHT4TQpa #CRMTalks #lifecyclemarketing #voiceofcustomer

"For many years, CRM has been translated as a direct marketing strategy or, even worse, as solely a company's email strategy" - Antonia Katsakiori. Today, we are joined by the incredible Antonia Katsakiori, Head of CRM at efood, a Greek-based technology company that works with a large global ecosystem of riders, restaurants, shops, and partners with over 21,000 stores across 100 cities. In this episode, Antonia will discuss how the definition of CRM has evolved over the years, the two key groups of metrics you should monitor, and the common mistake of misunderstanding CRM as just a direct marketing or email strategy. 👉 https://lnkd.in/ekQRbK9v #CRMTalks #crm #customerengagement

Insights from the Latest MarTech Report: The Role of CRM in Marketing Operations The MarTech landscape continues to evolve rapidly, and fresh data from Scott Brinker and Frans Riemersma MarTech Composability Survey provides valuable insights into current trends. Here are the key takeaways: 📊 84.5% of Respondents Use a CRM Platform A significant majority of marketing professionals have integrated a CRM platform into their tech stack, highlighting its crucial role in managing customer relationships and streamlining operations. 🔗 32% of Respondents Identify CRM as the Center of Their Martech Stack For nearly a third of respondents, the CRM platform serves as the core of their marketing technology infrastructure, underscoring its importance in orchestrating marketing activities and enhancing customer engagement. These insights demonstrate the pivotal role that CRM platforms play in modern marketing operations, enabling organizations to optimize their strategies and deliver personalized customer experiences. #MarTech #CRM #MarketingOperations #CustomerEngagement #TechTrends #MarketingTechnology

A warm welcome to our CEO, Alex Andro, from the Bloomreach Netherlands office! https://lnkd.in/emEevE_R

Last year, we guided you to the edge — the forefront of innovation in AI and ecommerce. This year, we’re excited to take that leap into the limitless possibilities that AI can power in ecommerce at The Edge Summit 2024! 🗓️ Save the Date 👇 📍 London: September 3, 2024 📍 New York: October 3, 2024 Get the details & save your spot here: https://bit.ly/4cOsbvD #EdgeSummit2024 #FutureTech