Design competition and design awards are considered as an important approach to promote the awareness of design and to enhance the added value to the whole industrial chain. It has inevitably become an approach to encourage the enterprise's independent innovation,design education,and the design ideal popularization. Having been developing for several decades, not only the organizers of design awards, but also all other stake-holders are caring very much about the development orientation of design awards. However,the realistic references are difficult to acquire.In this paper, eight dimensions of the development positioning of design awards have been identified by literature review. Furthermore, this paper has chosen five international awards, Red Dot, iF, IDEA, Compasso d'Oro, and G-Mark, as research objects. By analyzing the activities brought by the design awards, we have defined several different development modes and has verified the reasonability of our model.Taking G-Cup as an example and with the consideration of the context of Chinese industries and design development, this paper has provided new vision and advice for the future development of Chinese design completions by establishing a supporting and analyzing frame for the positioning and strategic decision making for design awards.