Abstract
Within the framework of a research project on mediatization effects on sciences, presentations of diverse scientific disciplines have been tested in a multi-phase reception study based on the method of eye tracking. In addition to data acquisition in a live scenario during conferences and workshops, the thus recorded scientific presentations were systematically manipulated in the reception laboratory in the second phase of the study. This made it possible to test the influence of the diverse modalities (presenter, speech, slides) separately.
In addition to concrete research findings on the reception of scientific presentations, the study empirically discloses the necessity of an integrative theoretical approach that considers both the product and the recipient with the aim of analysing the reception and understandability of multimodal presentations. Such an approach is provided by the interactive theory of multimodal understanding.
© Walter de Gruyter
