Interpreting and Translation for Agri-food Professionals in the Global Marketplace

book: Interpreting and Translation for Agri-food Professionals in the Global Marketplace

Open Access Published by De Gruyter 2024

Interpreting and Translation for Agri-food Professionals in the Global Marketplace

Edited by: Isabel Peñuelas Gil and María-Teresa Ortego Antón
Funded by: University of Valladolid

https://doi.org/10.1515/9783111101729

Overview
Contents

About this book

Open Access

In the context of an increasingly internationalized agri-food sector, this volume explores existing and new tools developed to help professionals with writing, interpreting and translating. Centered on the English-Spanish language pair, the contributions address a variety of terminology issues, the importance of intercultural understanding, the use of corpora, as well as the possibilities offered by automatic translation.

Author / Editor information

María Teresa Ortego Antón and Isabel Peñuelas Gil, University of Valladolid, Soria, Spain.

Topics

Frontmatter Publicly Available Download PDF	I
Acknowledgements Publicly Available Download PDF	V
Contents Publicly Available Download PDF	VII
Prologue Publicly Available Download PDF	IX
Part I: Food, culture and translation
An accessible translation-oriented analysis to assess pictogram comprehensibility in agri-food texts Juan Antonio Prieto Velasco Open Access Download PDF	1
Chinese gastronomic nomenclature: Culture and translation Xinyu Zhang and Olga Torres-Hostench Open Access Download PDF	29
Agri-food translation within the vitiviniculture field: Wine language metaphors from Spanish into English Isidoro Ramírez-Almansa Open Access Download PDF	47
Part II: Corpora
The design of TorreznoTRAD: The semiautomatic Spanish-English writing and translation aid tool María Teresa Ortego Antón Open Access Download PDF	69
Rhetorical structure and promotional language in baked product descriptions: An English-Spanish contrastive analysis Isabel Pizarro-Sánchez and Leonor Pérez-Ruiz Open Access Download PDF	85
From corpora to a semi-automatic tool: The use of model lines for the development of TorreznoTRAD Isabel Peñuelas Gil Open Access Download PDF	105
Contrastive study of translation techniques used in agri-food translation of food labelling: The product’s name (Spanish-French) Manuela Álvarez Jurado and Gisella Policastro Ponce Open Access Download PDF	119
Part III: Translation and interpreting technology
Interpreting for the agri-food sector: A gamified approach Marta Alcaide-Martínez and Gloria Corpas Pastor Open Access Download PDF	143
Is a San Jacobo a Cordon Bleu? Designing a virtual course in agri-food translation M. Cristina Toledo-Báez Open Access Download PDF	167
How can Google business profile translations impact a business: A case study Carmen Pena Díaz Open Access Download PDF	185
Part IV: Terminology
Online marketing of fresh fruit: A corpus based contrastive analysis (English & Spanish) of terminology related to texture Leonor Pérez-Ruiz and Isabel Pizarro-Sánchez Open Access Download PDF	201
Exploiting virtual corpora for the contrastive terminological analysis: a study applied to the agri-food sector (Spanish-English) Lorena Arce Romeral Open Access Download PDF	217
Phraseology within the agri-food industry, torreznos and adobados: A corpus-based study Jaime Sánchez Carnicer Open Access Download PDF	237
Normalization of terminology in the agri-food and gastronomy sector: The case of Porterval Rosa Agost and Joan-Rafael Ramos Open Access Download PDF	251
Index Open Access Download PDF	269

(Deutsch)

Language: English
Publisher: De Gruyter
Audience: Linguists (translation studies, computational linguistics, terminology and corpus linguistics)
Pages
- Front matter: 15
- Main content: 271
Illustrations
- Illustrations: 52
- Tables: 34
Keywords: agri-food; translation; interpreting; language technology

eBook

Published: December 18, 2023
ISBN: 9783111101729

Hardcover

Published: December 18, 2023
ISBN: 9783111100234