This paper has the purpose to study the rate capability of the Resistive Plate Chamber, RPC, starting from the basic physics of this detector. The effect of different working parameters determining the rate capability is analysed in detail, in order to optimize a new family of RPCs for applications to heavy irradiation environments and in particular to the LHC phase 2. A special emphasis is given to the improvement achievable by minimizing the avalanche charge delivered in the gas. The paper shows experimental results of Cosmic Ray tests, performed to study the avalanche features for different gas gap sizes, with particular attention to the overall delivered charge. For this purpose, the paper studies, in parallel to the prompt electronic signal, also the ionic signal which gives the main contribution to the delivered charge. Whenever possible the test results are interpreted on the basis of the RPC detector physics and are intended to extend and reinforce our physical understanding of this detector.