Bille Korsbro

Best Marketing - Hands down! Yup, Apple just does it, and in the best way possible. Just have a look at this if you haven’t already - https://lnkd.in/giFXbPaq They flaunt something that android has had for YEARS. It’s basically the foundational feature of Android. Yet they just take that thing, sprinkle some fairy dust and do it in the most APPLE way possible! Sure, android has had it forever. But who is it that the people are talking about? I mean, just look around. That’s the art behind marketing, how you deliver IT, the storytelling behind IT and how well people receive IT. And Apple DOES IT. I mean, to be bold enough to outrightly say AI as Apple Intelligence, just says it all. Flaunt it like you own it. That’s true marketing. Hats Off! #apple #appleintelligence #ios18

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𝘏𝘰𝘸 𝘭𝘰𝘯𝘨 𝘪𝘴 𝘺𝘰𝘶𝘳 𝘴𝘢𝘭𝘦𝘴 𝘤𝘺𝘤𝘭𝘦? One of the first questions I ask new clients on discovery calls. The sales cycle has a direct correlation with when you will see results from your LinkedIn ads. I work with several consumer brands. Premium menswear, photographers. Their sales cycle is pretty short. From days to a few weeks. There is no buying committee, only a single decision-maker. You can see the first returns from ads already in 4–6 weeks. Recently, I started working with a new B2B client, with a more complex offering. We are getting leads already after a few weeks of running ads. Which is nice. But these are leads, not clients. There is now going to be a long process of back and forth. Negotiating pricing, test orders etc. If we convert any in the first month or two, it would be amazing. But not guaranteed. Most products advertised on LinkedIn are complex B2B products. Targeted at enterprise businesses with buying committees. Where sales cycles can be 6+ months. You could be running LinkedIn ads for 6 months and still not see a tangible return on your investment. That requires two things from the clients. Balls of steel and trusting the process. Doing the right things and knowing the returns will come. 

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Tricks, tactics, or creative strategies?! The beauty industry's food-based marketing can be a fun and interesting way to grab attention. It uses familiar and positive associations with food (think yummy desserts!) to make beauty products more appealing. However, it's important to consider if the focus is more on the cute packaging than the actual benefits of the product. What do you think? Does the yummy factor make you want to try something, or do you prefer a more straightforward approach? #marketing #beautymarketing #beautybrand #beautytrends #creativestrategy

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How to use LinkedIn/Job platforms & ChatGPT to develop personas and a better customer understanding 💡 I've been at byrd for a few years now and since then we have developed quite a bit: from a start-up serving local brick & mortar stores to a scale-up that has international brands in the customer portfolio. 🚀 This means that the ICPs we're targeting and the personas we're talking to have changed over the years. So from time to time it's necessary to improve/update your knowledge level to understand your customers better. This includes joining shadowing calls from sales and being involved in various customer-facing processes, but can be done also quite easily using a different methodology: 1. Search for job ads from companies that fit your ICP and currently have open roles for personas that are potential buyers/users/decision-makers for your product/service (e.g. in our case a head of supply chain working for a d2c supplement brand) 2. Copy the essential parts of the job description into a google doc and repeat this process a few times 3. Enter the content into ChatGPT and ask for the input to be summarised & clustered. For example, you can ask for the output to be a table clustered by persona and for each persona the pain points & jobs-to-be-done. Happy to hear your thoughts and other/similar methodologies that you might use for that purpose 🙌 #marketing #customerinsights

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