The Pandora story
The Pandora story is about a company with a distinctive brand and distinctive products that in just a few years has made the exceptional journey from a local danish jeweller’s shop to a world-leading, global jewellery company present in more than 100 countries.
Learn more about our story and milestonesOur People
We’re a truly global business present in more than 100 markets and a team of over 32,000 across the world. We’re a community that works together to make luxury jewellery affordable and accessible to many. Having colleagues across the world means collaborating across borders, and often over continents, sharing ideas and perspectives to get the best outcome for the business. We may be in different physical spaces, but we’re connected by our passion and strong sense of purpose.
Meet our peopleStrategy
Our strategy is called Phoenix. It builds on Pandora’s unique brand promise, and the significant potential to grow our core business and markets, and attract new consumers to the brand. The strategy is based on four growth pillars aiming at delivering sustainable and profitable revenue growth.
Read more about Phoenix strategy