Dreamdata

Dreamdata, the B2B Revenue Attribution platform helping teams build, repeat and scale success. #b2bmarketing #b2bsales #b2battribution #b2bdata

📣 We’re live on Monday with Kris Wojcik discussing how to successfully run Reddit Ads as a B2B company! 📣 Kris will be drawing from real-world case studies and his hands-on experience in driving demand generation through Reddit. If you’re looking to unlock the potential of Reddit Ads for your B2B campaigns or simply want to see what the platform can offer, this is a must-attend event. Join us on October 14th at 3:00 PM CET Sign up in the comments below, see you there! 👀

We're excited to announce that Dreamdata is now an official G2 Partner! 🎉 As one of the first partners of G2's brand-new Attribution Partner Hub category, we’re making it easier for B2Bs to measure their G2 impact. By connecting their G2 Buyer Intent Data to Dreamdata, B2B marketing teams can now: 🔍 Visualize every G2 touchpoint in every customer journey with Dreamdata’s B2B Customer Journeys timeline. 📏 Measure the ROI of your G2 spend and see its impact on pipeline and revenue with account-based, data-driven attribution 🙋 Use G2 Buyer Intent data to build custom audiences and automatically sync them to LinkedIn and Google Ads. 🔮 Reveal all companies showing high-intent signals across your website, LinkedIn ads, and G2 - to uncover hidden demand ahead of your competitors. Getting started is simple All you need to do is 1. Sign up to Dreamdata Free 2. Grab your G2 API key 3. Paste it in Dreamdata, click connect... ... and start unlocking the full potential of your G2 investment. Get all the details in our post in the comment 🔗 #g2reviews #b2bmarketing #b2battribution

The answer to growth is not always more pipeline… 🧐 Chris Walker explains sales velocity shows us there are other, often better levers to pull. Sales velocity is the full picture, it blends: -Average contract value (from deals won) -Pipeline created (new opportunities) -Win rate (how many you close vs. lose) -Sales cycle length (how long it all takes) Chris argues that focusing on components of sales velocity like reducing the sales cycle time and improving win rates significantly impact revenue. Meaning it’s not just about chasing more deals, it’s also about closing smarter, faster, and better. For more of Chris’ tips check out the blog post linked below, or listen to the conversation on The Attributed podcast wherever you stream 💙 #GoToMarket #B2BSales #SalesVelocity #SalesCycle

Alice de Courcy: Using OKRs to Drive Marketing Success at Cognism Join us live with Alice de Courcy, CMO of Cognism, as she shares how using OKRs (Objectives and Key Results) can transform your marketing strategy. As a marketing leader at one of the fastest-growing B2B SaaS companies, Alice will teach us how she aligns OKRs with business goals to drive growth, foster collaboration, and achieve measurable results. Discover how to: - Set impactful, results-focused OKRs - Align marketing OKRs with sales and product teams - Overcome common OKR challenges in marketing We are Live on the 11th of November at 3:00 PM CET! For more B2B conversations like this check out the Attributed Podcast on your preferred listening platform: Spotify: https://lnkd.in/eWVCc34r Apple: https://lnkd.in/gMRP5Bmu

Kamil Rextin: Unlocking the Power of YouTube Ads for B2B Marketing In this live session, we’ll be sitting down with marketing expert Kamil Rextin to reveal the untapped potential of YouTube advertising for B2B companies. In this session, we’ll uncover how YouTube ads can drive higher conversions, strengthen your pipeline, and elevate your overall marketing strategy. Kamil will dive into the power of video storytelling, the advantages of using YouTube as a top-of-funnel tool, and how to accurately track and measure ad performance. Plus, you'll learn how to seamlessly integrate YouTube into your B2B marketing efforts alongside LinkedIn and search advertising to maximize your reach and impact. We are Live on the 9th of October at 5:30 PM! For more B2B conversations like this check out the Attributed Podcast on your preferred listening platform: Spotify: https://lnkd.in/eWVCc34r Apple: https://lnkd.in/gMRP5Bmu

Tim Hughes: Revolutionizing Sales with the Power of Social Selling Join us for a live session with Tim Hughes, CEO of DLA Ignite and author of Social Selling: Techniques to Influence Buyers and Changemakers. Tim will share game-changing strategies to harness social media for building genuine connections and boosting your sales pipeline. Here’s what you’ll learn: - How to craft a buyer-focused LinkedIn profile - Effective ways to strategically grow your network - Tips for creating content that drives sales We are Live on the 5th at 3:30 pm CET!! For more B2B conversations like this check out the Attributed Podcast on your preferred listening platform: Spotify: https://lnkd.in/eWVCc34r Apple: https://lnkd.in/gMRP5Bmu

🏆Top 10 Attributed Podcast Episodes 🏆 We've been on an incredible journey with the Attributed Podcast over the past year or so, and along the way, we’ve hosted some of the brightest minds in B2B marketing. Here’s the top 10 lineup: April Dunford - Presenting ‘Sales Pitch’  Chris Walker - Reinventing B2B marketing for 2024 Byron Sharp - The Scientific Laws of Marketing Bill Macaitis - Mastering Marketing Metrics Anthony Pierri 🎸 - The good the bad and the ugly B2B positioning Tim Soulo - How Ahrefs bootstrapped their way to $100M ARR Andrew Davies - Top 5 Most Memorable B2B Marketing Campaigns Rand Fishkin - How to make a big marketing impacting with a small budget Patrick Campbell - Growth tactics that led ProfitWell to a $200 million sale Ross Simmonds - 5 things you need to amplify your content distribution To read the best takeaways from each check out the blog post in the comments or listen to them on your favorite streaming platform 💙 #B2BMarketing #MarketingPodcast #MarketingStrategy 

📢Were live on Wednesday with Kamil Rextin discussing the power of YouTube Ads for B2B marketing! 📢 Kamil will share insights on: -The power of video storytelling  -Using YouTube as a top-of-funnel tool -Tracking and measuring ad performance with accuracy  -Integrating YouTube with LinkedIn and search advertising for maximum impact Join us on October 9th at 5:30 PM CET Sign up in the comments below and we'll see you there! 👀

RIP organic reach on LinkedIn? 💔 Richard van der Blom recently shed light on the noticeable decline in organic reach since November 2023, as LinkedIn introduced new algorithm-friendly features like AI-generated content and a TikTok-style vertical video feed. But here’s the key takeaway: It’s not just about reach; it’s about reaching the right audience. As Richard pointed out, having 200 targeted viewers who genuinely benefit from your content can be far more impactful than 1,000 random views. So, instead of focusing solely on numbers, ask yourself: -Are we reaching our target audience? -Are we providing genuine value? While some may mourn the fall of organic reach, this is a chance to refocus on creating content that truly resonates with our ideal audience. Quality engagement will always beat quantity metrics. How are you navigating this change? 🤔 For more of Richard’s tips check out the blog post linked below and for similar content check out the Attributed podcast on your preferred streaming platform💙 #LinkedInAlgorithm #OrganicReach #ContentStrategy #B2B