Udo Pielke

Interesting review of the #CRMKongress2024 last week in Bad Hersfeld. https://lnkd.in/dbGbdis6 #CRM #CRMlove #Marketing #THM #THMittelhessen

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On the first day of the K5 conference, you can join me on a very special guided tour - the Marketplace Universe Tour at K5 in Berlin. 🤝 It starts on 25 June 2024 (first day of K5) at 4 pm. We will spend a interesting and entertaining hour together with lots of valuable information and contacts! You will get first hand insights from me as a Marketplace expert. I am looking forward to answer your marketplace related questions.  I will introduce you to four great marketplaces and marketplace service partners. I will share with you my stories and insights I have about them and we will meet them at their booth to ask all your questions. I won´t tell you upfront whom we meet. But you can be sure that we will have a insightful and great hour together! You can find all the information about the program here: https://lnkd.in/dMSDhMd5 You definitely want to be part of my guided tour? Then register now in the K5 App (And please note, the number of participants is limited.): Marketplaces Universe Tour: ‘Your journey through Marketplaces and Marketplace Service Partners’ 📅 25 June 2024 🕓 4-5 pm. Looking forward to meet you in Berlin! And if you can´t make it to the tour - just come to me and talk with me at the conference wherever you will see me :) #marketplaces #marktplatzmanager #marketplacemanager #platformbusiness #platform #marktplätze #marketplacebusiness #k5 #ecommerce

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🎯 Ready to elevate your product game with OKRs? Join Christina Lange on November 14 in Cologne for her OKR deep dive. Learn actionable strategies to optimize your OKR process and turn product strategies into measurable, impactful goals. Discover how to incorporate OKRs into daily decisions and turn your product vision into achievable results. Read our latest article for more details👇🏼

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With BFCM just around the corner, we're taking every chance we get to share insights & tactics to help you gear up for a record-breaking holiday season 🤑 But the last thing you need is another BFCM whitepaper... So, we teamed up with Herrmann Digital to create an entirely different type of eBook - built for media buyers. No BS. No fluff. All action. 35 pages of data-backed tactics to help you optimize your paid ads for BFCM. We're talking: - How to find new pockets of scale & efficiency with audiences - Strategic budget planning & spend pacing during BFCM - Hot takes on creative diversity and what to avoid - Data to prove evergreen > seasonal is the way - Optimizations you need in your Meta Shop - Top-performing Q4 ad placements - & so much more Get your free copy of BFCM 2024: A Media Buyer's Blueprint for Success on Meta here: https://lnkd.in/gcADxh8n My favorite part? Chapter 7 - a guide to "intention-based" media buying that'll help you reclaim your time and stay grounded during cyber week 😌 Hats off to Tanner Duncan, Zach Nussbaumer, and Clint Ross for putting this beast of playbook together.

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𝐄𝐯𝐞𝐧 𝐭𝐡𝐞 𝐠𝐫𝐞𝐚𝐭𝐞𝐬𝐭 𝐨𝐧𝐞𝐬 𝐚𝐫𝐞 𝐧𝐨𝐭 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐢𝐧𝐠 𝐚𝐩𝐩𝐫𝐞𝐜𝐢𝐚𝐭𝐞𝐝. As I am watching now the 𝐔𝐄𝐅𝐀 𝐂𝐋 𝐅𝐢𝐧𝐚𝐥, I just got reminded of how Toni Kroos has been perceived at Bayern München in 2014... Even though Toni Kroos dominated on his position already back then, former Bayern Munich CEO Karl-Heinz Rummenigge told Kroos: "𝐖𝐞 𝐰𝐨𝐧'𝐭 𝐩𝐚𝐲 𝐲𝐨𝐮 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 €10 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐚 𝐲𝐞𝐚𝐫 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐲𝐨𝐮'𝐫𝐞 𝐧𝐨𝐭 𝐚 𝐰𝐨𝐫𝐥𝐝-𝐜𝐥𝐚𝐬𝐬 𝐩𝐥𝐚𝐲𝐞𝐫." So Kroos did the only right thing and left the club joining Real Madrid, becoming an even better player and probably the world best one on his position - the rest is history. Now, 10 years later, world champion Kroos won so far 33 titles and has the chance to win tonight the Champions League for the 6th time, which would mean an all time record! A great example and reminder: ➡ 𝐎𝐮𝐫 𝐯𝐚𝐥𝐮𝐞 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐝𝐞𝐜𝐫𝐞𝐚𝐬𝐞 𝐛𝐚𝐬𝐞𝐝 𝐨𝐧 𝐬𝐨𝐦𝐞𝐨𝐧𝐞'𝐬 𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐭𝐨 𝐬𝐞𝐞 𝐢𝐭. 𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚𝐥𝐬𝐨 𝐰𝐚𝐭𝐜𝐡𝐢𝐧𝐠 𝐭𝐡𝐞 𝐠𝐚𝐦𝐞? 🤔 Comment below👇 - - - 🔔 Activate the bell and follow me Claudio Meidler for regular posts about #sales, #salesenablement, #personalgrowth and #coaching

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Yay, my dear Kleinanzeigen #Rebranding team has been selected a finalist at our Adevinta #Ignite #Innovation awards! OK, but why would you care about the internal award of our parent company?! Because I'll tell you why you should get an internal award yourself if you don't already have one: 💚 Companies tend to suck at celebrating success, I bet yours does, too. So, calling a special place and time of the year when teams can shine beyond their business area, geography or entity is already amazing and raising morale. 💚 When award season comes, teams inevitably reflect on their achievements for the past year which makes them feel good about themselves one more time and fosters belonging - latest here you have a positive ROI on your award. 💚 The best innovation cases of your company get to travel and inspire even more innovation elsewhere. 💚 At your award show, you gather the best minds of your company and provide them with an opportunity to connect, exchange experiences and maybe start future collaboration. While I'm very proud of our team's achievements on the Kleinanzeigen Rebrand, we're also super proud to be on the same list with 🦄 our colleagues from Subito who built an AI Customer Support for payment transactions on their platform which successfully resolves 95% of incoming requests, 🦄 our colleagues from mobile.de who made safe online payment for purchasing a car possible on the mobile.de platform, 🦄 our colleagues from the Central Data Science team who coined our internal AI assistant #Ada used by thousands of colleagues in their daily work from idea sparring to pair coding ... and many many more. Looking forward to meeting you all next week! #Kleinanzeigen #AdevintaIgnite2024 #ChangingCommerceTogether #Innovation

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🚀 Exciting News for Marketing Professionals! 🚀 Are you ready to boost your marketing skills with AI? Join our exclusive Master ChatGPT for Marketing Workshop on May 20th or May 23rd at the Wohl Building, Finchley, N3 2BS. 🔍 What You'll Learn: - Understand Customer Needs: Dive into advanced prompt engineering, including Prompt Chaining, to truly understand and respond to your customer's desires. - Craft Targeted Content: Utilize AI to develop engaging blog posts, captivating headlines, and optimised PPC ads. - Real-World Application: Transform AI tools into a strategic advantage, enhancing how you connect with your target audience. 👥 Limited Seats Available: We're keeping it intimate with only 10 spots to ensure a personalised, hands-on learning experience. 💡 Perfect for: Marketing executives, content creators, and anyone eager to integrate AI into their marketing strategy effectively. 💰 Price: £199 + VAT for a 3-hour transformative session. 🔗 Reserve your spot now at https://lnkd.in/e_BZYCZz Don't miss this opportunity to get ahead in the AI marketing curve and truly make an impact with your campaigns! #ChatGPT #AIMarketing #MarketingWorkshop #DigitalMarketing #HandsOnLearning #AI

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🤖 🛒 Digital shopping turned into something good 🚀 According to the Gartner B2B Buying Report, most (43%) purchasing decisions in B2B purchasing are made without the influence of the salesperson. Gartner calls this "self-service digital commerce". The problem with these purchasing decisions is that there is a 1.65 times higher probability of regretting these decisions. This is probably due to the fact that many vendors do not publish sufficient descriptions of the products and product value on their e-commerce sites. In other words, it can be said that shoppers have a tendency to use digital shopping channels, possibly to avoid what they perceive to be too much influence from sellers. However, if buyers regret these decisions, the tables should be turned and they themselves should use digital procurement tools to get the ideal price and terms after researching the product or service beforehand. In this way, the seller can once again clearly emphasize the value of the product/service, but is limited to the value for the customer due to the competitive situation with other suppliers. Modern procurement and especially sourcing software combines the digital purchasing process with strong negotiating advantages through the creation of competition (aka Game Theory). 💯 Contact me if this sounds interesting to you. #sourcing #procurement #digitaltransformation SourcingDNA https://lnkd.in/dtzMntQ4

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🚗✨ A Journey into Customer Loyalty & Scaling Quality with Richard Enning 🚗✨ 🎙️ Just listened to the OMR podcast episode featuring Richard Enning, CEO of Mr. Wash Auto-Service AG 🚿! A true masterclass on running a high-quality service business with a unique twist! Here are my main takeaways from this insightful episode: 1️⃣ Customer Loyalty as the Core 💼 Richard emphasizes that Mr. Wash is more than just car washes; it’s about building exceptional service experiences that bring customers back, time and again. Every detail—from interior cleaning to user-friendly setups—helps Mr. Wash create a memorable experience. 2️⃣ Scaling Through Consistency 🛠️ Handling 37 locations across Germany, Mr. Wash’s model is all about high-quality, systematized services that ensure every customer enjoys a spotless vehicle! 🚘 3️⃣ Hands-On Leadership 🏆 Richard personally scouts for new locations by evaluating traffic flow (even counting cars in-person! 😲) to ensure optimal customer access. 4️⃣ Employee Culture is King 👑 Mr. Wash has grown its staff from 600 to over 2,000 in the past decade! Richard attributes this growth to a company culture based on mutual respect, transparency, and a bit of fun—like their "Million Car Day" celebration, which awards donuts to all staff for each million cars washed! 🍩 5️⃣ Adaptive Expansion 🌍 Though international growth isn’t currently on the table, Mr. Wash is expanding carefully, focusing on prime German locations for maximum impact. 🚦 Stay Curious 😉 https://lnkd.in/dFBcTzpr #LeadershipLessons #CustomerExperience #ServiceQuality #EmployeeEngagement #ScalingBusiness #BusinessGrowth #PodcastInsights #CarWashBusiness #RichardEnning #MrWash #OMRPodcast #PhilippWestermeyer #EntrepreneurMindset #Germany #BusinessCulture #CustomerLoyalty #LocationStrategy #TeamCulture #OperationalExcellence #

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Carglas, a leading provider of #automotive glass repair and replacement services, has undergone a remarkable #transformation in its #contactcenter operations to deliver an exceptional #customerexperience, supporting more than 50 languages and processing an impressive volume of interactions annually.🔹 1.2 million calls 🔹 50,000 emails 🔹 4,000 chat messages 🔹 3,000 outbound contacts Discover how Carglas Germany achieved this remarkable feat and learn from their success story. Explore the full details in case study: https://bit.ly/3y9dMdK If you have any questions or would like to discuss how your organization can replicate similar successes, feel free to reach out! #ContactCenter #CustomerExperience #Transformation #Mittelstand

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I have to confess that I have been nervous: Standing on this massive stage in front of an 11k people audience and speaking to no one less than Mateo Price, Chief Strategy Officer of MrBeast. 🤯 What a beast of an experience… 😉 During our interview on the OMR Conference stage this Tuesday, Mateo shared fascinating insights on how AI is transforming their creative process. My biggest three take aways: 1. Mateo outlined their creative process, spanning ideation, design, production, editing and localisation. AI tools are already being utilized broadly! 2. AI’s biggest benefit is saving time: As MrBeast reinvests every single dollar back into new video production, their main constraint is time. AI tools enable  them to work faster and more efficiently. 3. Their favourite AI tool is Aloud, Youtube's dubbing feature, and multi-language-audio: MrBeast's content is already available in 15 languages around the globe. And now the best news of the week: Soon, there will be a 16th language available – GERMAN! 🎉 This is a perfect example of what I believe: AI will significantly enhance creativity. 💪 At YouTube, we're thrilled to see how top content creators like MrBeast experiment with AI tools. At the same time, we at YouTube are committed to develop AI responsibly. This means carefully considering potential benefits while proactively assessing and addressing challenges and risks. We adhere to our principle-based approach and collaborate closely with industry partners. ➡️ What was your favourite talk at #OMR24?  Let me know in the comments! #OMR #AI #Creators #YouTube #CreativeAI

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Wow! 👀 Already excited for New Com 2025 🎉 Thanks to the whole New Com team for an all-around successful #ecommerce event in Munich. There were so many exciting speeches and masterclasses concentrated into 2 days. I am still busy processing all the content and preparing the learnings for my team at GPORTAL. For all those who were unfortunately unable to attend the event, here are a few more insights: 1. AI will redefine content creation. We are not just talking about assistance anymore—AI is moving towards full creative integration, crafting entire campaigns, and engaging with users in real time based on their feedback. 2. Multichannel consistency is key. Customers don’t just want options; they demand seamless experiences across every platform, from online to in-store. It’s essential for brands to ensure that their digital and physical touchpoints are unified, offering personalized interactions no matter where customers engage. 3. WhatsApp is the new e-commerce frontier. Messaging apps like WhatsApp are becoming vital for brand-customer interactions. From personalized customer support to in-app shopping, it’s clear that companies leveraging these platforms will build stronger, more direct relationships with their customers. 4. The demand for high-quality content is rising. While user-generated content (UGC) is still powerful, we’re seeing a shift back towards quality. Brands need to strike a balance between authenticity and professionalism to stand out in increasingly crowded digital spaces. 5. Authenticity matters more than ever! Customers are drawn to brands that feel real and relatable. Beyond UGC, it’s about creating content that fosters genuine connections. Brands that embrace authenticity while maintaining a high quality standard will build lasting relationships with their communities. Can’t wait to see how these trends will evolve. See ya next year! P.S. Mozart Bett for the raffle! 😎🎉 #NewCom #MarketingTrends2024 #AI #SocialCommerce #GameServerIndustry #Gameserver #MarketingInsights

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📣 16 days to go! Join us at the Frontline Success Summit 2024 in Zürich on 19 September! 🐝🇨🇭 Get ready for: - Inspiring keynotes by industry leaders and experts on the most current topics in the Frontline world💡 - Interactive Breakout Sessions with peers 🤩 - Networking at the highest level ✨ ➡️ Register for free today: https://lnkd.in/ew-DAZXS I cannot wait to see you there! #FrontlineSuccess #FSS24 #frontlineworkers #summit #bestpractices #frontlinetrends

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Revisionssoftware RIAS SaaS...hier ein paar relevante Infos

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There are a lot of Myths 🧞‍♂️ floating around - especially when the competition is trying to dethrone 🏰 you. Naturally, 👑 Salesforce Commerce Cloud (Voted 🥇 #1 Digital Commerce platform for the 8th year in a row by Gartner) - is not immune . Luckily Jakub Santur is there to clear everything up! Click through to find out what the real story is behind Salesforce Commerce Cloud - and get in touch to discuss how it can help you take your business to the next level.

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Life is good - MUC

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💞 𝗣𝗶𝗻𝗸, 𝘁𝗵𝗲 𝘁𝗿𝘂𝗲 𝗰𝗼𝗹𝗼𝗿 𝗼𝗳 𝗰𝗵𝗮𝗻𝗴𝗲 How Germany’s bold new kit redefines the zeitgeist The new pink away jersey for the German national football team is turning heads at Euro 2024. Seeing this pink shirt, my favorite color, become a bestseller means a lot to me. It’s not just a trend; it’s a sign of changing times. I always felt out of place in football due to its rough, traditional image. My style and body type didn't fit the old mold. I didn't join a club until my late teens. But things have changed. I now embrace my non-cliché masculinity with confidence. ⚽️ Today, I'm a successful football coach at a club that champions inclusion. ⚽️ The best player of the German National team is called Florian. ⚽️ Pink is no longer off-limits for men. Actually, pink is in Fashion like never before because the pink jersey is the fastest and best-selling away shirt in German football history! (Critics called it a 'Barbie' kit, claiming it lacked a 'German' identity.) This pink jersey is more than a trend; it’s a symbol of how easy you can evolve culture and diversity by just doing it. Sometimes, the most blatant, cliché gestures, like taking a "girlie" color for a men's national team, can shake up even the hardest minds so new ideas can blossom.

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How to make an impact in 100 days? We’re excited to bring you a very special edition of our Partner Marketing Insights Series where we focus on the critical FIRST 100 DAYS in a new Partner Marketing role 💡 Hear from: Anna Lawler at Dynatrace and Toni B. at KnowBe4 who share their priorities, tools, strategies and quick win tactics in a new role. This special is also relevant for any Partner Marketer who would like to learn about Partner Marketing Best Practices, strategic planning tools, team management and more. Read our conversation with Anna and Toni here:  https://lnkd.in/eKHJGndx #partnermarketing #channelmarketing #newrole #partnerships

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