Nadine Müller-Eckel

🎶 "𝐓𝐡𝐞𝐫𝐞 𝐚 𝐬𝐞𝐯𝐞𝐧 𝐛𝐫𝐢𝐝𝐠𝐞𝐬 𝐭𝐨 𝐛𝐞 𝐜𝐫𝐨𝐬𝐬𝐞𝐝" 🎶 This iconic song from the band Karat, which later gained fame through the german singer Peter Maffay, perfectly captures my #journey over the past seven years at B1 SmartTV. Seven years have passed since I turned my vision into reality – and it's remarkable how often, in my 35-year career, seven years have marked the turning point for major technologies.   𝐈𝐧 𝐦𝐲 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞, 𝐢𝐭 𝐭𝐲𝐩𝐢𝐜𝐚𝐥𝐥𝐲 𝐭𝐚𝐤𝐞𝐬 𝐬𝐞𝐯𝐞𝐧 𝐲𝐞𝐚𝐫𝐬 𝐟𝐨𝐫 𝐧𝐞𝐰 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐞𝐬 𝐭𝐨 𝐫𝐞𝐚𝐜𝐡 𝐭𝐡𝐞 𝐦𝐚𝐢𝐧𝐬𝐭𝐫𝐞𝐚𝐦. We saw it with devices like the iPhone, and with services like Netflix. And now, exactly seven years after I began, my vision has become a reality: Sportworld is complete. 🎉   Back then, the idea was clear: once the internet takes over TV, content will be democratized, and the TV will become as valuable as the smartphone was after the iPhone launch. Just as the smartphone changed the world of mobile phones, the Smart TV is transforming the world of television.   Today, Sportworld has grown from a digital program guide to a global sports aggregation platform, uniting #broadcasters, #leagues, #associations, #clubs, #brands, and, most importantly, #athletes, all in one place. And it offers fans easy, centralized access to a wide range of sports content. Our mission? 𝐖𝐢𝐭𝐡 𝐒𝐩𝐨𝐫𝐭, 𝐰𝐞 𝐮𝐧𝐢𝐭𝐞 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝. 🌍   In a fragmented world, we at #Sportworld are working hard to bring out the positive and unite the full spectrum of sports on one platform. We're serving everyone:   🏅 𝐂𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐟𝐨𝐫 𝐚𝐭𝐡𝐥𝐞𝐭𝐞𝐬 📺 𝐆𝐥𝐨𝐛𝐚𝐥 𝐝𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐛𝐫𝐨𝐚𝐝𝐜𝐚𝐬𝐭𝐞𝐫𝐬 💰 𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐟𝐨𝐫 𝐜𝐥𝐮𝐛𝐬 💖 𝐄𝐚𝐬𝐲 𝐚𝐜𝐜𝐞𝐬𝐬 & 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐨𝐟 𝐬𝐩𝐨𝐫𝐭𝐬 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐟𝐨𝐫 𝐟𝐚𝐧𝐬   After seven years, I can proudly say: We made it. And I'm excited to see what the next seven years will bring!

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Sure, #interactive displays can increase engagement but there is another ingredient that can be even more important... ...Relevance! It's finally warm enough in NYC for the team at Bravo Media to unlock our springtime animation for our elevator keyboard. Relevant content provides a sense that the display, and whoever/whatever that display represents, is also relevant and paying attention to the world. When content isn't regularly updated to reflect the situation of the world in which it is displayed then that display, and those is represents, fail to deliver any value and can even serve to damage a situation.

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Imagine content that transforms uniquely for every reader, all thanks to the genius of Human & AI... 𝗧𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 ↳ Fixed narrative structures. ↳ Broad thematic targeting. ↳ Linear storytelling. ↳ Resource-heavy production. 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗔𝗜-𝗔𝘀𝘀𝗶𝘀𝘁𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 ↳ Dynamic narratives that adapt to each reader. ↳ Personalized themes for niche audiences. ↳ Interactive and adaptive storytelling. ↳ Efficient and scalable content creation. 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗝𝗼𝘂𝗿𝗻𝗲𝘆: • Fixed → Dynamic • Broad → Niche • Linear → Interactive • Resource-heavy → Efficient    𝗪𝗵𝘆 𝗧𝗵𝗶𝘀 𝗠𝗮𝘁𝘁𝗲𝗿𝘀? Dive into the future of storytelling with AI. Your audience awaits stories that resonate deeply and personally. 𝗢𝘂𝗿 𝗣𝗿𝗼𝗰𝗲𝘀𝘀: ↳ Develop AI systems that learn from ↳ Adapt to user interactions. ↳ Employ efficient production techniques ↳ Scale content creation ↳ Engage continuously with our audience ↳ Refine and personalize experiences. In just the last few weeks, ↳  this approach has revolutionized our content delivery ↳ making each interaction uniquely tailored to the reader's preferences and behaviors. -- P.S Follow me @Nat KoKo if you want to ↳ Make AI content sound exactly like you. ↳ Make LinkedIn Easy. ↳ Get Sh*t Done.

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