Michael Kittel

𝗘𝘃𝗲𝗻 𝘁𝗵𝗼𝘂𝗴𝗵 𝗜 𝗵𝗮𝗱 12.000 𝗰𝗼𝗹𝗹𝗲𝗮𝗴𝘂𝗲𝘀, 𝗜 𝗻𝗲𝘃𝗲𝗿 𝗳𝗲𝗹𝘁 𝗺𝗼𝗿𝗲 𝗮𝗹𝗼𝗻𝗲. When I joined DDB in 2013, I expected to be warmly welcomed by a community of peers. To finally feel a sense of belonging and be part of a bigger mission. What happened was the opposite. I never felt more alone. I was the odd one out. The misfit. The thorn in the flesh. They didn't understand what it was I did. But it needed to be done nonetheless. Clients were willing to pay for it. They didn't see any value in what I was building. They even publicly questioned it's existence. Yet I was making more margin than any other team. "𝗙𝗶𝗿𝘀𝘁 𝘁𝗵𝗲𝘆 𝗶𝗴𝗻𝗼𝗿𝗲 𝘆𝗼𝘂, 𝘁𝗵𝗲𝗻 𝘁𝗵𝗲𝘆 𝗹𝗮𝘂𝗴𝗵 𝗮𝘁 𝘆𝗼𝘂, 𝘁𝗵𝗲𝗻 𝘁𝗵𝗲𝘆 𝗳𝗶𝗴𝗵𝘁 𝘆𝗼𝘂, 𝘁𝗵𝗲𝗻 𝘆𝗼𝘂 𝘄𝗶𝗻." This has been my motto for years. It inspired me to keep going. To build my own tribe. To take ownership over my career. And to be the change I wanted to see in this world. If this is you. Please know you’re not alone. Many of us are fighting the same battles, feeling the same pressure. 𝗟𝗲𝘁’𝘀 𝗯𝗿𝗲𝗮𝗸 𝘁𝗵𝗲 𝘀𝗶𝗹𝗲𝗻𝗰𝗲. 👇 Share your experience below. Let’s start a conversation. Let’s support each other. Or, DM me if you need someone who gets it. Let’s connect. ------------- Hi👋! I'm Anneli, on a mission to bring the social back in social media. In September I'm launching Social Frontiers. A strategic leadership program and an empowering community to support social media professionals to advance in their career. You can apply via link in bio or send me a DM to find out how to join the Tribe.  #SocialMediaManager #SocialMediaStrategy #CorporateSocialMedia

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𝐄𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐢𝐬 𝐟𝐚𝐤𝐢𝐧𝐠 𝐢𝐭. As we celebrate US Independence Day, it’s a great time to reflect on the innovative freedom we enjoy today. 3D visualization is a perfect example, transforming how we design and market products. IKEA, the home furnishings giant, relies heavily on 3D visualizations for its product and lifestyle photos. Every car commercial you see on TV uses 3D visualized cars instead of real vehicles. 3D visualization allows for detailed and accurate representations of products, making it a faster, cheaper, and more effective solution for creating impressive product prototypes.  Why aren’t traditional methods used anymore? The best designs are often unnoticed, making IKEA one of the most skilled users of 3D visualization. By 2012, CGI was used in 25% of their products; now, it’s over 75%. 3D visualization helps designers and marketers produce realistic prototypes quickly, enhancing online presence with detailed visuals that drive action. eCommerce brands are adopting 3D visualization to convert visitors into customers. This Independence Day, let’s celebrate the freedom to innovate. Bring your brand to life with 3D visualization. Contact the 2MC 24/7 team today to improve content efficiency, drive website engagement, and create memorable user experiences that convert. #HappyIndependenceDay #3DImages #ECommerce #Animation

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The Cannes Lions roar has faded, but the inspiration is still buzzing. After a week of creativity and thought-provoking discussions, I want to share three of the biggest trends I noticed: 💡 Panels are the new meetings: Panels allow us to connect with our clients in quite deep and broad ways because we get to collaborate on how to best share their wisdom, and we can bring multiple clients together both on the panel itself and in the audience. 💡 Last year was all about WHAT AI is, this year is was more on HOW to use it: As more brands start to embrace AI we’re seeing the spotlight shift to best practices and outstanding use cases. 💡 Cannes is increasingly about Creators: This year we saw a huge jump in Creators, Creator Talent agencies and Creator Production companies at Cannes, really cementing the fact that creativity and storytelling are what Cannes is all about. Paul Woolmington Marla Kaplowitz Roberta MacDonald Michael Edwards "Dhundee" Dave T. Khee Lee Tal Sela Regev Gur 🗽 Eyal Baumel Alan Chikin Chow Mirjana Novkovic Jan Madura #CannesLions2024 #AI #ConsumerInsights #Marketing #Advertising #Creativity #Gemini 

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Fasten your seatbelts, Marketers! A sea change is sweeping our industry, fueled by the boundless potential of generative Artificial Intelligence (GenAI). Picture this - your favorite sneakers delivered to your doorstep without the touch of a human hand. That's the future GenAI is illuminating. As consumers, this could be one of the most pivotal technological advances we witness in our lifetime. For us, the marketers? It's a whole new ball game. Get ready for a creativity explosion, enhanced outputs, and a scale of operations that were merely a pipe dream with human efforts alone. However, harnessing the full power of GenAI is akin to taming a wild horse. It's not just about installing a shiny new tech tool. It's about assembling an AI-savvy, agile team ready to exploit the opportunities, all while navigating the minefield of potential risks.

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I usually say that Cannes Lions International Festival of Creativity is for network, not for inspiration. But this year I came home inspired. I had the great pleasure of speaking about the Sounds Right initiative (https://lnkd.in/eHkwDi8A) and how we made Nature an official artist alongside Katja Iversen, Cathy Runciman and Adam Cardew hosted by Stan Stalnaker at the beautiful Hub Culture garden. And later, participating in the awe-inspiring round table at the Goals House hosted by Earth Public Information Collaborative about The Most Important Brief (https://lnkd.in/d_q7WmTP).   Both of those sessions were filled with inspirational people who believe in the power of creativity to drive change for the better. Eager to make more brands and companies move from purpose and profit to impact and responsibility. And looking across the winners it seems like we’re not alone in this mission. Not only did a lot of the winners involve a cause. They have also moved from the more gimmicky way of activating against a cause to creating actual long term impact. It is obviously impossible not to mention our own Pink Chip initiative by the amazing Amsterdam crew. But I also love the Sol Cement SightWalks project by Grey Peru. As well as the Mastercard Room for Everyone campaign by McCann Poland. Just to name a few. I do agree with Karen Howe that it is concerning how many cases – especially in the Glass Lions category – are centered on female oppression. Who would have thought that in 2024 we would have such a high need for creative problem solving within this area? But creativity is there. Having an impact. And this year to a higher degree than we have seen in a long time. If awarding creativity really is like smelling your own farts as Mark Ritson said on stage, this year the smell doesn’t really bother me.

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Yesterday, myself and Oliver Gear spent the day tag-teaming around day one of MAD//FEST A packed agenda and some great content - too much for one person to see everything for sure, but here are my key takeaways. 🤖 The AI conversation has matured since last year’s state of relatively wide-eyed panic. Lots more optimism and pragmatism. Alongside the day-to-day efficiencies and automation of repetitive tasks, which bring room for more creative thinking, I’m really interested to see how platforms like Dragonfly AI develop to better meet the needs of agencies in testing and optimising creative (although still relying on traditional methods like AB testing to validate). Right now they seem more skewed towards big budgets and big brands, but I’m happy to be proved wrong. ✊ Lots of discussions and talks centred around the main theme for the year: being bold. No groundbreaking insights but plenty of confirmation about how it’s vital that brands create the right kind of impact, mixing more ‘in the moment’ creative with the more traditional brand building activity. And always layered on top of a considered, authentic and consistent brand proposition and purpose. 📈 One of the other themes was around how brands can stay relevant and create growth opportunities through evolving their products and services to create USPs. Two brands stuck out here - Gipsy Hill Brewery (who created the delicious lager you see in the photo), who have created the world’s first (*I cannot substantiate this) carbon-negative craft beer. In a crowded market, brands need to create their own opportunities to stand out. The second brand really owning their USP was Liquid Death. I’m a big fan of humour in advertising, but they use it with purpose - laddering up from their brand manifesto (death to thirst, death to single use plastic, death metal), creating a really playful water brand that sits more alongside the likes of Red Bull and Coors than Evian. And all done in-house, at speed and with fairly small budgets, they really do nail the social first content thing. 💡 For me however, the highlight was the presentation by Nils Leonard, founder of Uncommon, titled ‘the death of advertising’. Whilst largely a sales pitch for the agency, his chat really resonated with me as a creative – boiling the essence of what we creatives do and, more importantly, why we do it. Final thoughts: 1. Remember that brands don’t just exist in categories, they live in the world 2. Bring your authentic, messy self, and fight for your ideas. 3. Know how to reach your audience, but also know where to find them. 4. Collaboration, not silos. Internally, with your clients, with other agencies – things work better when everyone is on the same page. 5. Do the right thing, not the popular thing. And know when to take a step back. 6. No risk, no reward. If your creative doesn’t make you feel something, the customer definitely won’t. #madfest hashtag#madfestlondon hashtag#fortunefavoursthebold hashtag#marketing

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👨‍🎨 Embracing Creativity in Regulated Industries: A Creative Director's Perspective: As a Creative Director navigating the realms of highly industrial and regulated sectors, I've learned firsthand the dynamic interplay between innovation and compliance. In these industries, where precision and safety are paramount, injecting creativity and design thinking can seem like a daunting task. However, it's precisely within these constraints that true innovation flourishes. 💫 Challenges abound, from stringent regulatory frameworks to entrenched processes, but they're not roadblocks—they're catalysts for ingenious solutions. Here are a few insights gleaned from my experience: 1️⃣ Mindset Shift: Shifting the organizational mindset from "this is how it's always been done" to "what if we tried something new?" is key. Encouraging teams to explore uncharted territories fosters a culture of creativity and risk-taking. 2️⃣ Collaborative Synergy: Bridging the gap between creative teams and regulatory experts fosters collaboration and ensures that innovative ideas align with compliance standards. Embracing diverse perspectives leads to holistic solutions. 3️⃣ Prototyping Agility: Embrace the iterative process. Rapid prototyping allows for experimentation within regulatory boundaries, enabling us to fail fast, learn, and refine our ideas efficiently. 4️⃣ Education and Advocacy: Educating stakeholders about the value of creativity in driving innovation is paramount. Advocating for the integration of design thinking principles in every stage of product development helps garner support and momentum. 5️⃣ Risk Management: While creativity thrives on risk, it's essential to balance innovation with risk management. Conducting thorough risk assessments ensures that creative solutions meet both regulatory requirements and industry standards. In essence, creativity isn't stifled by regulations—it's liberated by them. By embracing the constraints of highly industrial and regulated industries, we unlock a world of possibilities, where innovation and compliance coexist harmoniously. ☯ What are your thoughts? I'd love to hear how you navigate creativity in your roles. Let's keep talking and continue pushing the boundaries, redefining what's possible, and shaping the future of our industries through the power of creativity and design thinking.✨ #CreativeDirector #Innovation #DesignThinking #RegulatedIndustries #CreativityInCompliance 🚀🎨

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Every project has its own 𝕍.𝕀.𝔹𝔼. Think of it like music — when the right 𝕍.𝕀.𝔹𝔼. is set, everything flows in harmony. But what is the 𝕍.𝕀.𝔹𝔼. for your project? It's the 𝐕𝐢𝐬𝐢𝐛𝐥𝐞, 𝐈𝐧𝐭𝐞𝐧𝐭𝐢𝐨𝐧𝐚𝐥 𝐁𝐄𝐡𝐚𝐯𝐢𝐨𝐫 𝐭𝐡𝐚𝐭 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞. At TheBloc, through our 𝐁𝐄-𝐂𝐎𝐌𝐌𝐒 Platform we help our clients find the perfect 𝕍.𝕀.𝔹𝔼. by identifying the behaviors that will drive success. 

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 It’s always interesting (and fun) to see how playful campaigns with simple animations and clear messages perform so well on social media. Here’s our latest example for our friends at OpenClassrooms #creativity #animation #socialmedia #CreativeCampaigns #SocialMediaMarketing #AnimationDesign #DigitalMarketing #CreativeAgency

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