Vaayu

We’re so grateful to collaborate with amazing retail partners who are committed to reducing their environmental impact and can’t wait to see what 2024 holds. 🌍💚 #retailimpact #climatechange #VaayuPartner

We are incredibly proud to share that Vaayu was awarded Drapers Tech Innovator of the Year — a true milestone. We were thrilled to be among such outstanding companies in this year’s shortlist, each contributing important advancements in the fashion industry and deserving recognition. Last night’s ceremony was a reminder of how far we’ve come, and we’re humbled by the recognitions we received this year. A special achievement, this Drapers award fuels our commitment to continue shaping what it means to be a technology innovator, supporting our amazing partners and the industry with impact reduction. To everyone who supports Vaayu, thank you for believing in this journey with us! Here’s to more progress, more impact and a brighter future for our industry 🌍 ✨ #Drapers #climatetech #fashionindustry

💬 Last week’s event with MR MARVIS, B Lab and our Business Development Lead Jonne Mäkikyrö brought together some of Amsterdam’s B-Corps, sparking open discussions around sustainability and compliance. The insightful talk covered Mr Marvis’ journey with product impact calculations and its future reduction and consumer communication plans, including how Vaayu supports them in each step. 💡 The talk featured an educational segment on green claims and communication best practices, and the group showed a strong interest in product impact calculations, reduction scenario modeling and how to communicate compliantly. 💫 It was a great session for gaining clarity and building momentum toward more transparent, impactful climate communication in the B-Corp community. Thanks to the attendees and the teams at MR MARVIS and B Lab, including Sophie Brada, Jules Ruig and Lieke Verspaandonk, for sharing this opportunity! #bcorp #climatetech #greenclaims #VaayuPartner

🌍 Amongst recent updates in the legal landscape (click-through), yesterday also marked the start of COP29 — another year of leaders convening to discuss climate policies and the urgent need for global action. At Vaayu, we’re quietly hopeful. We recognize that the shift from dialogue to action is a long road, but we’re watching closely to see if COP29 will bring the commitments and frameworks needed to support real change. And after recent extreme weather events that hit close to home, we’re particularly interested in watching how the conference will work on operationalizing the previously agreed Loss and Damage Fund. In the meantime, our focus remains on empowering retail brands and businesses and their consumers with the legislative understanding and tools to make immediate, measurable impact — because while policies are debated, climate change isn’t waiting. #COP29 #climateaction #sustainablefuture

We’re thrilled to announce that we’ve been recognized once again at The Lovie Awards! Our winning work, completed with two of our awesome partners, was selected from thousands of entries, demonstrating its powerful impact: 👟 On x Vaayu: Reducing Shoe Manufacturing Emissions by 75% — Beyond: Climate & Sustainability (Gold) 🛍️ Innovating Impact: Klarna & Vaayu Shaping More Sustainable Shopping Behavior — Film & Video: Sustainability & Environment (Bronze) Heartfelt thanks to both Klarna and On for these inspiring ongoing partnerships that are advancing global efforts to reduce retail's environmental impact. These awards are well-earned and a testament to the meaningful change your teams are championing every day. 🌍🙌 Thanks also to our Creative Team, including Yolanda Santamaria, Jen Latimer and Mansi Agarwal, and our creative partners TookTook and John & Jane, for their outstanding creativity and visual storytelling. #Lovies #VaayuPartner #workingtogether #aiforgood

🔹 AI as a tool to amplify, not replace, human expertise 🔹 Utilizing AI to map out clearer reduction pathways 🔹 Tech’s significant potential for time/resource optimization 🔹 Accepting the sometimes daunting nature of onboarding to unlock AI’s true value sooner and start reaping its very real benefits 🔹 Just some of the topics covered by our Head of Product and Customer Experience Marie Samba last week at Textile Exchange — part of her engaging panel alongside Philipp Engels from our partner On! The conference offers such a brilliant opportunity to connect with a range of attendees on the urgency for systemic progress, actually paving the way with actionable steps. We’re proud to be enabling companies to target environmental challenges effectively by leveraging AI and machine learning. A big thank you to Marie and the event's organizers, until next year! 🪡 #TextileExchange #VaayuPartner #climatetech

Our Business Development Lead Jonne Mäkikyrö recently joined an incredible TECHARENA Zero panel with Jakob Sazon Dworsky (ASKET), Malin Berge (Mastercard), Oscar Rundqvist (eComID), and moderated by Konrad Olsson (Scandinavian MIND) to discuss data in sustainability and consumer decision-making. 💡 Key takeaway: Consumers need higher quality impact data, more clarity on what these footprints actually mean and calculation methodologies that everyone in the industry can trust. 🔍 The conversation covered: • Comparability in product-level environmental impact claims • Making sustainability data digestible, enabling consumer action • The call for more brands to start disclosing product-level footprints Jonne shared that while sustainability may not be the top priority for all shoppers, they are increasingly concerned over the impact of their purchases, and this can be effectively actioned if brands offer clear, credible and comparable impact claims — making it easier to choose lower-impact options. 🙌 #TechArenaZero #sustainableshopping #impactdata #climatetech

It’s a new dawn in the beauty industry, and beauty brands are noting the increasing pressure on the industry’s practices and the risks of greenwashing. Increasing consumer scrutiny, evolving regulations and a shift towards genuine corporate responsibility are the new normal. 💄 Consumers are more informed and demand clear, honest sustainability claims. Misleading information or exaggerations can easily lead to accusations of greenwashing, damaging brand credibility and ROI. 📜 Globally, regulations like the EU’s Green Claims Directive and requirements like digital product passports are cracking down on greenwashing, requiring brands to comply and back up their claims with quantified, credible data. This pressure is a global call for beauty to drive real change. With Vaayu’s traceability features, brands focus on transparency, traceability and accurate impact calculations, building trust while meeting regulatory requirements and avoiding greenwashing. Together, we can make tangible progress in sustainability. Get in touch to get started 🚀 #beautyimpact #sustainablebeauty #beautyemissions

🪡 Next week, Vaayu will join global industry leaders at the Textile Exchange Conference — three days of collaboration between fashion, textile and apparel experts, all focused on driving climate solutions. It will feature key discussions and the opportunity to connect with brands, supply chain partners, material innovators, farmers, non-profits and academics, as we work together to minimize the industry’s impact. If you’re heading to the event, drop a message to our Head of Product and Customer Experience Marie Samba to connect 🙌 She will be leading a panel on supply chain transparency and leveraging AI to improve supply system visibility. See you there! #textileexchange #lowimpacttextiles #textileimpact

Turning consumer preferences for sustainability into action — those at TECHARENA Zero can watch this expert panel on bridging the say-do gap TODAY at 3.30 pm 🙌 The discussion features the brilliant Jakob Sazon Dworsky, Malin Berge and Oscar Rundqvist from Vaayu partners ASKET, Mastercard and eComID. They’ll be chatting alongside our very own Jonne Mäkikyrö, with the conversation moderated by Konrad Olsson of Scandinavian MIND. Discover data’s role in better communication with customers for more sustainable consumption 🚀 And reach out to Jonne via DM if you’re attending and want to connect! #climatetech #airforgood #sustainabilitydata