Thank you for joining the celebration, collaboration and collection of the streetwear squad and the tech team! SEEK and Overkill GmbH maintain and enjoy a long friendship. A joint project between IFA Berlin and Sony | Professional Europe is basically a no-brainer. True to IFA’s slogan ‘innovation for all’, four innovators of various, relevant, and very current fields got together, merging Zeitgeist, networking, technology, entertainment, fashion, and street culture. The first innovative and inspirational piece of the upcoming collection was presented and celebrated on the 2nd of July, as part of SEEK’s legendary after-show party. A special thanks goes to Noelle Giesselbach for your full support and trust, creativity and openness, as well as willingness to push boundaries and think outside the box. Thank you Michael Haiduk for a fantastic and passionate project and event management, incredible design work, as well as your supportive, heart-warming community and network. And last but not least thank you 1664 Blanc, Absolut Sensations, Bacardi, Bombay Sapphire, Chillo, Fountain of Youth, MADRE MEZCAL, Martini, Monster, MXPSM, Proviant, Schweppes and Tyskie for keeping us hydrated!
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