MotorK

📣 We’ll be at #CONNECTDISTRIBUTION 2024, in La Baule, France on November 7-8 🇫🇷 Get a sneak peek of our AI-powered digital dealership solutions! We can’t wait to meet you: save the date and see you there!🚗 #automotive #tech #innovation

🤔 Providing a satisfying customer experience is all about building and delivering value. But how can you measure this and ensure ongoing loyalty and repeat business for your automotive dealership? 📊 Collecting and analysing customer feedback is an essential step of your performance measurement process and a source of valuable information on your strengths and weaknesses. 👉 In this blog post, we provide some practical tips to leverage review management as a strategic activity within the organisation to grow your business, improve customer engagement and even turn mistakes into a revenue opportunity: https://lnkd.in/di7gZ47p

🔧 Aftersales as a key revenue source for automotive retail is not optional anymore. In a market where customers increasingly demand hyper-personalisation, convenience, and 24/7 accessibility, being able to offer services tailored to individual preferences and behaviours along the entire #automotive journey is, in fact, a necessity. 🤖 Artificial intelligence applied to the aftersales will improve customer satisfaction while driving enhanced operational efficiency for automotive retailers. For example, #PredictiveMarketing solutions will allow OEMs and dealers to promote the right service at the right time to the right audience, with an optimal use of available resources. 👇 Here’s a deep dive by our CEO, Marco Marlia, on aftersales as a driver of #innovation and customer loyalty for ICDP

🌟 At Motork, balancing work and personal growth is a guiding principle 🌟 We believe that professional success is closely tied to the opportunity for self-improvement. That’s why we ensure our employees have the flexibility needed to pursue their studies and educational goals alongside their work responsibilities. We recognise that when our employees are given the time and resources to grow, they bring fresh perspectives and enhanced skills to their roles. Here's a testimonial from our PR Specialist, Laura Ruggeri: "MotorK has been instrumental in helping me balance my professional growth with my academic pursuits. The hybrid working option allows me to start my day with focused study time and then seamlessly transition into work. When the workday ends, I can easily shift back to my studies, ensuring that both areas receive the attention they need. What truly stands out at MotorK is the supportive environment. While study leave is a legal right, I know many fellow students who struggle to actually take it due to inflexible managers. At MotorK, my manager and team genuinely encourage my academic goals, offering support that goes beyond what's required. The feeling of having your team wish you good luck before an exam is not only rare but also infinitely valuable."

🎯 Bringing your dealership online means having access to a wider audience but also facing additional competition. A proactive approach in engaging your customers with targeted sales and marketing actions can make the difference to reach a positive outcome. 🤖 Artificial intelligence has become the superpower dealers can leverage to take a sneak peek into the future and anticipate customer needs. 🔧 An area in which this principle can be successfully applied is that of after-sale services, by taking advantage of AI to plan predictive marketing campaigns for maintenance and servicing packages perfectly aligned with what clients will be looking for. 👉 Check out this blog article to know more about leveraging predictive marketing for post-sale optimisation: https://lnkd.in/dasCCXgm 

📣 As part of MotorK’s international growth strategy, we are pleased to announce the appointment of Stefan Tomicic in the role of Regional Director DACH, who is joining our MotorK Deutschland team to support commercial expansion in Germany, Austria and Switzerland. 🇩🇪 Mr. Tomicic brings strong industry experience and relevant connections which will be instrumental in guiding the team and helping them effectively promote MotorK as a trusted technology partner for automotive retail across the DACH region. 🎉 Welcome aboard, Stefan Tomicic, MBA https://lnkd.in/d5zH4Nz7

📊 One of the main advantages of implementing digital tools in your organisation is that you have a constant source of insights at your fingertips, to be able to identify your strengths as well as your weaknesses and improvement areas. ⏳ While some adjustments may take time and resources, you will surely find some easy wins to commit to. Customer reviews can be very helpful to this purpose, particularly negative ones. 👉 We can safely say that online review management is key for a dealership’s business success, as you can read here: https://lnkd.in/dN-E37Yq #MotorK #OnlineReviews ##Ereputation #ReviewManagement #AutomotiveInnovation #Dealership

💻 Building the digital identity of your dealership should be an ongoing process, to be able to adapt to an evolving market, more and more sophisticated customer needs and continuous technology advancements. It means going through improvement and adjustments all the time, based on the learnings from your performance analysis. 🚀 One of the most important aspects for a successful digital dealership is the online management and promotion of your stock. 👉 In this blog article, you can find our three-step guide to improve the quality of your listings: https://lnkd.in/dM3kNhBn #MotorK #Dealership #AutomotiveInnovation #StockManagement

🎯 As we transition from summer holidays relaxation into last-quarter adrenaline, having a clear vision of your business goals and how to achieve them while delivering value to your customers is key. 🚘 There are several ways for dealers to get ready for this ‘back to school’, automotive edition; here are three: 📋 take time for a digital check-up, ensuring all the dealership’s tools are in top shape and and up to date, and fresh content is ready to be used across all assets 📊 look at your analytics and pick at least one area in which you can achieve immediate improvements, then motivate your team to take on the challenge and work together for success 🗓 plan your next marketing campaigns with a proactive approach: identify what your customers will need and work ahead to meet their expectations before anyone else. 📍 Which are your ‘back to school’ best practices? #BackToSchool #AutomotiveInnovation #MotorK #Dealership

🚗 The automotive industry is in rapid transformation: players should go past the old business models and consider new growth opportunities, to improve and expande their offer.