Aeyde

Aeyde is delighted to share that founder Luisa Dames is featured in the 'Von Hier' section of Vogue Germany's September issue. In her interview, Luisa offered compelling insights into the fashion industry's evolving landscape. A big thank you to Valerie Specht and Kerstin Weng for the inspiring conversation. This recognition underscores Luisa's visionary approach and the brand's commitment to making a meaningful impact.

Mix 06 is broadcasting now on Aeyde Radio. For this instalment, series guest editor Whitney Wei speaks with Berlin-based electronic musician, composer, and pianist David August. The interdisciplinary artist creates a playlist that revels in the quotidian contentment of freeform listening. In an accompanying conversation with Wei, August considers detaching from the ego, the physicality inherent in different music mediums, and pushing back on the seeming diktats of club culture in Berlin.
 Listen to Mix 06 on Aeyde Radio. Read the interview on Aeyde Magazin.

We’re excited to announce the launch of the Aeyde x Le Bon Marché Pop-Up for a limited time only. 
 The Aeyde x Le Bon Marché Pop-Up features brand-new designs from the house’s upcoming Fall/Winter 2024 collection, such as the high-vamp Izzy pumps, lithe Hexi ankle boots, and hyper-pointed Cleo Mary-Janes. Commenting on the second in Aeyde’s series of physical pop-ups throughout 2024, founder and CEO Luisa Dames said, “Paris is a city that Aeyde is very connected to, so my team and I are super honored to launch a pop-up in the most prestigious store in Paris. The brand already has a lot of traction in France, but it's really the first time we are carving out this physical presence. I believe it's crucial for digital-first brands, like Aeyde, to cultivate an in-person experience for new and existing customers in whatever way they can because tangible moments like this build the Aeyde community." For the pop-up’s design and installation, Aeyde commissioned architectural design studio Heim+Viladrich, whose artistic practice using raw materials tallies with that of Aeyde’s aesthetic and seasonal storyline. For Fall/Winter, the house explores “Aeyde Elemente,” deconstructing the elements that grace Berlin–such as steel, concrete, ice, rust, and asphalt–the city the house calls home.

Every community moment is so important to Aeyde which is why we're honored that Madonna chose to celebrate her recent birthday wearing the Gabriella flats in peach satin.

Today, Aeyde launches its Pre-Fall 2024 collection. In "Aeyde Elemente" Pt. 01, photographer Vitali Gelwich, stylist Monika Tatalovic, and model Greta Hofer collaborate to deconstruct the elements defining new footwear and accessories. In a season where Aeyde reflects on the compounds of Berlin's fragmented cityscape—the city the house calls home—the house contemplates the tangible links between the new collection and elements rooted in the fabric of the city, elements such as steel, concrete, brick, rock, rust, and asphalt. Aeyde's defining elements are distilled into subversive point-toe ballet flats Cleo, pointed ankle-strap pumps Perrine and Rissa, and squared Sunny Mary Janes in oil-slick and croc-effect leather finishes. Discover Pre-Fall 2024 on aeyde.com now.

Once again, we are honored that Aeyde founder and creative director Luisa Dames has been featured as one of 50 most influential Germans in the fashion industry. Thank you to Achtung Mode, Markus Ebner, and Frankfurter Allgemeine Zeitung for the continued support.

Mix 05 is broadcasting now on Aeyde Radio. For this instalment, series guest editor Whitney Wei speaks with London-based DJ and illustrator Anu who curates a mix—rife with field recordings, classical Indian tracks, and an appearance by Grizzly Bear—with grounded selections that evoke the sincere, confessional feel of quickly scribbled diary entries. In the accompanying interview with Whitney Wei, Anu discusses tapping into the yearning of early adolescence, and the intangible ties between confessional music and comic illustrations. Listen to Mix 05 on Aeyde Radio. Read the interview on Aeyde Magazin.

Thank you to WWD and to Sandra Salibian for this feature on the Aeyde x Selfridges Pop-Up. Read all about this exciting step forward for the house at the link below.

We’re excited to announce the launch of the Aeyde x Selfridges Pop-Up for a limited time only. The Aeyde x Selfridges Pop-Up features designs from the house's Spring/Summer 2024 collection, such as the best-selling Gabriella ballet flats, Thekla slingback sandals, Stina kitten-heel sandals, and Darya ballet flats. Commenting on this inaugural pop-up, founder and CEO Luisa Dames said, "As a digital-first brand, we live online. It's an inspiring moment when we can present Aeyde's aesthetics to an in-person audience. I believe in digital brands stepping out into the world and creating tangible moments through pop-ups like this one to engage with their audiences. We feel very connected to our community in the UK, so it feels like an organic collaboration with Selfridges in this exciting new chapter for the brand." For the pop-up’s design and installation, Aeyde commissioned London-based interior design and gallerist Max Radford whose extensive body of work with other creative collectives and interdisciplinary artists tallies with that of Aeyde’s signature aesthetic inspired by Bauhaus and Brutalism, concepts of modernity and minimalism, and form and function. The Aeyde x Selfridges Pop-Up is available in Selfridges on London’s Oxford Street for a limited period only.

Today, Aeyde launches its High Summer 2024 Kollektion with a campaign lensed by photographer and interdisciplinary artist Rita Lino. In “The Performance,” we showcase footwear and accessories as seamless extensions of the body, capturing them on dancer Yvonne Wadewitz while concluding the Spring/Summer 2024 commissioning period. Aeyde’s High Summer 2024 Kollektion forges the thread between new footwear and the house’s established codes, launching inherently sensual footwear—Franzi, Paige, Penny, and Riva—designed with signature details. Sandals arrive elevated in craft, in premium leather finishes, and garnished with seasonal hardware. Discover the HS24 Kollektion on aeyde.com.