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- Oscar Joseph Llord (born July 25, 1957) is a Latin music entertainment executive, producer and businessman. He is the owner of We R 1 Music Group. Llord headed Sony Music Entertainment's Latin division (the Sony Discos label and Sony/ATV Latin publishing) from 1996 through 2003. During his tenure, the company rose to dominance in the US Latin music industry and produced, the most prolific crossover campaign of Latin artists in music history (Ricky Martin, Shakira, Marc Anthony, Son by Four, Jennifer Lopez, Elvis Crespo, and Frankie J.). It was heralded the “Latin Explosion”. Billboard Magazine recognized Son by Four's “A Puro Dolor”, which Llord executive produced, the Latin track of the decade in 2009. He has also headed EMI US Latin, TH-Rodven Records, Sonotone Music, SBS Entertainment, and owned OLE Music, RTP Records, Extreme Studios, Cuberoot Music Publishing, and the world renown boy band Menudo. (en)
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