"Enhancing social media branded content effectiveness: strategies via ..."

Guanrong Liu, Soey Sut Ieng Lei, Rob Law (2022)

> Home

Details and statistics

DOI: 10.1007/S40558-022-00225-W

access: closed

type: Journal Article

metadata version: 2023-09-28

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/jitt/LiuLL22
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/jitt/LiuLL22
Guanrong Liu, Soey Sut Ieng Lei, Rob Law:
Enhancing social media branded content effectiveness: strategies via telepresence and social presence. J. Inf. Technol. Tour. 24(2): 245-263 (2022)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.