"Incorporating reference products into modeling consumer choice decision: A ..."

Ping Wang et al. (2019)

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DOI: 10.1016/J.DSS.2019.02.002

access: closed

type: Journal Article

metadata version: 2020-02-20

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Ping Wang, Luping Sun, Rakesh Niraj, Jaihak Chung, Meng Su:
Incorporating reference products into modeling consumer choice decision: A mixtures-of-experts model. Decis. Support Syst. 119: 85-95 (2019)

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