"Cooperative Advertising in Video Game Software Marketing: A Game Theoretic ..."

Gozem Guceri-Ucar, Stefan Koch (2012)

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DOI: 10.1007/978-3-642-30746-1_13

access: closed

type: Conference or Workshop Paper

metadata version: 2019-08-08

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Gozem Guceri-Ucar, Stefan Koch:
Cooperative Advertising in Video Game Software Marketing: A Game Theoretic Analysis of Game Software Publisher - Platform Manufacturer Dynamics. ICSOB 2012: 154-167

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