"MCGM: A multi-channel CTR model with hierarchical gated mechanism for ..."

Zilong Jiang, Lin Li, Dali Wang (2023)

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DOI: 10.1007/S11280-022-01125-Z

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type: Journal Article

metadata version: 2023-08-09

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Zilong Jiang, Lin Li, Dali Wang:
MCGM: A multi-channel CTR model with hierarchical gated mechanism for precision marketing. World Wide Web (WWW) 26(4): 2115-2141 (2023)

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