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"When brands come to life: experimental research on the vividness effect of ..."
Helena Van Kerrebroeck, Malaika Brengman, Kim Willems (2017)
- Helena Van Kerrebroeck
, Malaika Brengman
, Kim Willems
:
When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications. Virtual Real. 21(4): 177-191 (2017)
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