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BibTeX record journals/tem/ZhangBW24
@article{DBLP:journals/tem/ZhangBW24, author = {Linqian Zhang and Yongchuan Bao and Zelong Wei}, title = {The Bottom-of-the-Pyramid {(BOP)} Market: Why and How Does Serving the Impoverished Segment Promote Radical Innovation?}, journal = {{IEEE} Trans. Engineering Management}, volume = {71}, pages = {4455--4468}, year = {2024}, url = {https://doi.org/10.1109/TEM.2022.3216779}, doi = {10.1109/TEM.2022.3216779}, timestamp = {Thu, 29 Feb 2024 20:53:54 +0100}, biburl = {https://dblp.org/rec/journals/tem/ZhangBW24.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }

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