BibTeX record journals/tem/ZhangBW24

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@article{DBLP:journals/tem/ZhangBW24,
  author       = {Linqian Zhang and
                  Yongchuan Bao and
                  Zelong Wei},
  title        = {The Bottom-of-the-Pyramid {(BOP)} Market: Why and How Does Serving
                  the Impoverished Segment Promote Radical Innovation?},
  journal      = {{IEEE} Trans. Engineering Management},
  volume       = {71},
  pages        = {4455--4468},
  year         = {2024},
  url          = {https://doi.org/10.1109/TEM.2022.3216779},
  doi          = {10.1109/TEM.2022.3216779},
  timestamp    = {Thu, 29 Feb 2024 20:53:54 +0100},
  biburl       = {https://dblp.org/rec/journals/tem/ZhangBW24.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

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