"National Brand's Response to Store Brands: Throw In the Towel or Fight Back?"

Sherif Nasser, Danko Turcic, Chakravarthi Narasimhan (2013)

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DOI: 10.1287/MKSC.2013.0788

access: closed

type: Journal Article

metadata version: 2020-05-14

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Sherif Nasser, Danko Turcic, Chakravarthi Narasimhan:
National Brand's Response to Store Brands: Throw In the Towel or Fight Back? Mark. Sci. 32(4): 591-608 (2013)

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